Price of 1 email copy written? (professionally copywritten)

by davidkings 27 replies
This is the best place to ask,

What would the range of prices be of one email to be written by a professional copy writer?

Range - min $ to max $

Do you offer to write these for clients?
how much do you charge for 1?

and 5 (in a 5 series)
#copywriting #copy #copywritten #email #price #professionally #written
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  • Profile picture of the author CharismaticMannequin
    David,

    I personally charge around $100 per email. However, I've heard of people charging thousands for an email series.

    I'd estimate I'm on the low end of the scales at the minute! Interested to hear other's responses. I'm also interested in why you ask - planning to start your own copywriting biz? Or looking for a copywriter?


    Ben.
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    50% converting squeeze pages, 12% converting WSO's, and more...
    BenPalmerWilson Copywriting
  • Profile picture of the author ASCW
    For a 5-7 part email series I generally charge around $497.
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    Site being revamped.

    If you want help with copy stuff, pm me.

    Cool.

  • Profile picture of the author Moriarty
    It all depends on what you want. What's more it's not always the case that you get what you pay for.

    If you're looking to hire, make sure that the person you're hiring is confident and chatty in their style - that is to say, friendly on screen. Because if they aren't, it'll be harder for them to craft a good email for you. So when they respond, make sure it feels great to read. You can dump any that send pro-forma responses that are dull and uninteresting. Coz they ain't trying.

    Hope this helps.
    • Profile picture of the author jachu2
      Really varies. You're looking at anywhere from $97 at a discounted price to over $297 for a nice looking sales copy. I personally deal with many clients on a daily basis.
      Good Luck!
  • Profile picture of the author Raydal
    If you are looking for one email then that's a solo ad
    and my typical price is $500. If this was a part of a
    package deal then the pricing may be lower though.

    The study and research needed to do a solo ad is
    basically the same as that for a sales letter. And
    that's where the bulk of my pricing would go. That
    is why if I'm also doing the main sales letter then
    I would give the client a break on the solo ad.

    -Ray Edwards
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    I'm looking for a business partner to help run Learncopy.com. If you are an experienced marketer and would like to earn 60% on all sales then PM me for details. Investment is $12K and I do all the training as you promote.
  • Profile picture of the author deezn
    Paul Hancox will write you 7 for $250. I have no idea how he charges that low. It's a steal.
    • Profile picture of the author Raydal
      Originally Posted by deeznuts View Post

      Paul Hancox will write you 7 for $250. I have no idea how he charges that low. It's a steal.
      Are you sure that he writes them himself? I have no idea myself
      but many writers outsource these jobs.

      Just for emphasis, I have no idea about Paul's business model.

      -Ray Edwards
      Signature
      I'm looking for a business partner to help run Learncopy.com. If you are an experienced marketer and would like to earn 60% on all sales then PM me for details. Investment is $12K and I do all the training as you promote.
  • Profile picture of the author Mark Pescetti
    Love the answer Adam.

    I just did one for $600.

    I ended up throwing in two more.

    But I've done work for the company before, including a sales letter.

    So the flow was obvious.

    The execution was quick and easy.

    That being said...

    I agree with Ray.

    A solo ad can be an extensive amount of research and interview time.

    As usual.

    The writing is only 10 - maybe 20%.

    Charge accordingly.

    Mark
  • Profile picture of the author monstrapecuniam
    Originally Posted by davidkings View Post

    What would the range of prices be of one email to be written by a professional copy writer?

    $5 on Fiverr. Professional copywriters charge more... but who tells you that they don't actually resell stuff bought for $5? That's just the power of globalization, I suppose... I have already come across good quality copywriting for $5 or $10.
  • Profile picture of the author verial
    If you are asking because you want to get into the business, start your quotes at $100 a pop. I accept all the way down to $50.

    If you are asking because you want to hire, you can usually get a good writer to a good job for around $20 a pop. A professional copywriter will charge somewhere around $50 on average.

    I would opt to go with a writer in leu of a copywriter, just because of the cost-to-benefit ratio. Even the best copywriters will be hard-pressed to get a standard marketing email's conversion rate to above 2% (though many will readily make claims such as 5%-10% conversions).

    The statistics don't lie: Email marketing is pretty vanilla in terms of what you should and shouldn't do. Just teach your writer what to do and save some cash.
  • Profile picture of the author CopyMonster
    $10: no promises on conversion.
    $100: at least 3% conversion
    $1000: at least 20% conversion
    $5000 + 5%: at least 50% conversion
    100% conversion: on application only...
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    Scary good...
  • Profile picture of the author Alex Ceskavich
    Haha.. copymonster, scary good. That's probably the best Warrior Name / tagline combo I've ever seen.

    - - -

    You guys might be missing the mark.

    Just because your client wants one email or a 7 email autoresponder series doesn't mean it's the best thing for him or for his company.

    In fact, many of these smaller internet businesses could be better served by re-positioning them, coming up with better hooks and figuring out the best way to sell their main product or service.

    You'd have to do this to write compelling email, anyways.

    So unless a company is doing big figures already... why settle for email? Them paying you to write their email while they're throwing away money on the front end is silly. Help them with their business. That was your core promise anyways, wasn't it?

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