Price of 1 email copy written? (professionally copywritten)

Profile picture of the author davidkings by
This is the best place to ask,

What would the range of prices be of one email to be written by a professional copy writer?

Range - min $ to max $

Do you offer to write these for clients?
how much do you charge for 1?

and 5 (in a 5 series)
#copy writing #copy #copywritten #email #price #professionally #written

  • Profile picture of the author CharismaticMannequin
    David,

    I personally charge around $100 per email. However, I've heard of people charging thousands for an email series.

    I'd estimate I'm on the low end of the scales at the minute! Interested to hear other's responses. I'm also interested in why you ask - planning to start your own copywriting biz? Or looking for a copywriter?


    Ben.
  • Profile picture of the author ASCW
    For a 5-7 part email series I generally charge around $497.
  • Profile picture of the author lilmizznicci
    Yes I'm also looking for this for my website Let Us Surprise You| Buy A Surprise Today
  • Profile picture of the author Moriarty
    It all depends on what you want. What's more it's not always the case that you get what you pay for.

    If you're looking to hire, make sure that the person you're hiring is confident and chatty in their style - that is to say, friendly on screen. Because if they aren't, it'll be harder for them to craft a good email for you. So when they respond, make sure it feels great to read. You can dump any that send pro-forma responses that are dull and uninteresting. Coz they ain't trying.

    Hope this helps.
  • Profile picture of the author jachu2
    Really varies. You're looking at anywhere from $97 at a discounted price to over $297 for a nice looking sales copy. I personally deal with many clients on a daily basis.
    Good Luck!
  • Profile picture of the author Raydal
    If you are looking for one email then that's a solo ad
    and my typical price is $500. If this was a part of a
    package deal then the pricing may be lower though.

    The study and research needed to do a solo ad is
    basically the same as that for a sales letter. And
    that's where the bulk of my pricing would go. That
    is why if I'm also doing the main sales letter then
    I would give the client a break on the solo ad.

    -Ray Edwards
  • Profile picture of the author deezn
    Paul Hancox will write you 7 for $250. I have no idea how he charges that low. It's a steal.
  • Profile picture of the author Raydal
    Originally Posted by deeznuts View Post

    Paul Hancox will write you 7 for $250. I have no idea how he charges that low. It's a steal.
    Are you sure that he writes them himself? I have no idea myself
    but many writers outsource these jobs.

    Just for emphasis, I have no idea about Paul's business model.

    -Ray Edwards
  • Profile picture of the author copyassassin
    well, I charge based on whether I can make my monthly alimony payment or not, then factor in how my ponies did for the week, then factor in the alignment of the stars. I then consult with my magic 8 ball.

    So, between $100-1000
  • Profile picture of the author Mark Pescetti
    Love the answer Adam.

    I just did one for $600.

    I ended up throwing in two more.

    But I've done work for the company before, including a sales letter.

    So the flow was obvious.

    The execution was quick and easy.

    That being said...

    I agree with Ray.

    A solo ad can be an extensive amount of research and interview time.

    As usual.

    The writing is only 10 - maybe 20%.

    Charge accordingly.

    Mark
  • Profile picture of the author Raydal
    Originally Posted by copyassassin View Post

    well, I charge based on whether I can make my monthly alimony payment or not, then factor in how my ponies did for the week, then factor in the alignment of the stars. I then consult with my magic 8 ball.

    So, between $100-1000
    I'm surprised you don't include research time, except you are
    saying that the magic 8 ball did that for you.

    -Ray Edwards
  • Profile picture of the author copyassassin
    Originally Posted by Raydal View Post

    I'm surprised you don't include research time, except you are
    saying that the magic 8 ball did that for you.

    -Ray Edwards
    Written on iPhone. Sorry for horrible than worse grammar.

    Ray. For competivitive niches like weightloss, golf, seduction, where reseach is vital, the follow this protocol:

    Get into deep meditative delta transe to achieve an out of body experience. In my astral projection I enter in Gary b subsoncious to look into his research files. For racy subjects and enter into a deep level of thought and piece the quantum veil and speak to halbert.

    I then do inspection to enter into another deeper layer of emotion.

    I then travel back to the present, do a line of coke to achieve a heighten sense of mental clarity.

    I then write.

    Warning: this level of service is billed at 1,876.45 per email with 12.7% royalties. Client can not change the copy.
  • Profile picture of the author max5ty
    Originally Posted by copyassassin View Post

    Get into deep meditative delta transe to achieve an out of body experience. In my astral projection I enter in Gary b subsoncious to look into his research files. For racy subjects and enter into a deep level of thought and piece the quantum veil and speak to halbert.

    I then do inspection to enter into another deeper layer of emotion.

    I then travel back to the present, do a line of coke to achieve a heighten sense of mental clarity.

    I then write.

    Warning: this level of service is billed at 1,876.45 per email with 12.7% royalties. Client can not change the copy.
    All that for 1 email?

    Wow, I'll bet your sales letter writing process is a real doozy...
  • Profile picture of the author monstrapecuniam
    Originally Posted by davidkings View Post

    What would the range of prices be of one email to be written by a professional copy writer?

    $5 on Fiverr. Professional copywriters charge more... but who tells you that they don't actually resell stuff bought for $5? That's just the power of globalization, I suppose... I have already come across good quality copywriting for $5 or $10.
  • Profile picture of the author verial
    If you are asking because you want to get into the business, start your quotes at $100 a pop. I accept all the way down to $50.

    If you are asking because you want to hire, you can usually get a good writer to a good job for around $20 a pop. A professional copywriter will charge somewhere around $50 on average.

    I would opt to go with a writer in leu of a copywriter, just because of the cost-to-benefit ratio. Even the best copywriters will be hard-pressed to get a standard marketing email's conversion rate to above 2% (though many will readily make claims such as 5%-10% conversions).

    The statistics don't lie: Email marketing is pretty vanilla in terms of what you should and shouldn't do. Just teach your writer what to do and save some cash.
  • Profile picture of the author art72
    Originally Posted by copyassassin View Post

    Written on iPhone. Sorry for horrible than worse grammar.

    Ray. For competivitive niches like weightloss, golf, seduction, where reseach is vital, the follow this protocol:

    Get into deep meditative delta transe to achieve an out of body experience. In my astral projection I enter in Gary b subsoncious to look into his research files. For racy subjects and enter into a deep level of thought and piece the quantum veil and speak to halbert.

    I then do inspection to enter into another deeper layer of emotion.

    I then travel back to the present, do a line of coke to achieve a heighten sense of mental clarity.

    I then write.

    Warning: this level of service is billed at 1,876.45 per email with 12.7% royalties. Client can not change the copy.
    Wait a minute... was that you head-butting the Akashic Records librarian last week?

    Here i thought I was having an acid flashback, and yet now must ponder the inherent question; "Am I NOT alone in the universe?" - for certainly until now I thought to be the only one who wrote my best while out-of-body!


    All sarcasms aside... I needed a good laugh.

    One day I'll write something so moving it'll retard my starving bank account...simply cause I know; copywriting requires an adequate amount of literacy that perpetuates an unforeseen force, and though sinnister as it may seem...many are governed by the need to be perpetuated!

    On a serious note:

    There's no fixed amount one can apply to a starving writer's motivation. Trust me I know this from personal experience.

    However, I am quite impressed by the responses ranging from $97 -$1874.45, so much as to say; "I need to master copywriting, right now!"

    By God... I've been perpatrated. I mean penatrated. No, perpetuated to get off my arse and start taking my writing more seriously.

    Meanwhile, I cannot seem to put a dollar amount on the OP's question, for as of yet I've never written anything for money.

    When I do... it won't be on fivver!

    I think if it generates sales, $97 is a fair price for a professional copywriter to write a compelling email. After all, well placed words can motivate... as this thread has got my hampster scrambling.
  • Profile picture of the author CopyMonster
    $10: no promises on conversion.
    $100: at least 3% conversion
    $1000: at least 20% conversion
    $5000 + 5%: at least 50% conversion
    100% conversion: on application only...
  • Profile picture of the author Alex Ceskavich
    Haha.. copymonster, scary good. That's probably the best Warrior Name / tagline combo I've ever seen.

    - - -

    You guys might be missing the mark.

    Just because your client wants one email or a 7 email autoresponder series doesn't mean it's the best thing for him or for his company.

    In fact, many of these smaller internet businesses could be better served by re-positioning them, coming up with better hooks and figuring out the best way to sell their main product or service.

    You'd have to do this to write compelling email, anyways.

    So unless a company is doing big figures already... why settle for email? Them paying you to write their email while they're throwing away money on the front end is silly. Help them with their business. That was your core promise anyways, wasn't it?
  • Profile picture of the author AlanCarr
    Well ignoring much of the hype and chest-beating above, here's my take:

    1. Single email? No. I simply don't do them unless an add-on to an existing project. That's because the time spent learning about the business model, the product, the competition and all that is just as high as if writing a full-on 20 page salesletter.

    2. My rate for a 7 part autoresponder is the same as my standard rate for a salesletter and for the same reasons - $1500.

    3. If I've already worked with you, especially for the same product, then typically I charge around $100 per email as an add-on service.

    As a CW I find the biggest issue with emails is not spam filters or even the readers, it's the client changing their mind about the content or the order that the emails should be sent. In the early days I'd let clients bully me around as they spent weeks changing their mind. Today I make it very clear I'm the writer and I'll decide the content, the order and even the time intervals!



    Alan C
  • Profile picture of the author Kreator517
    Originally Posted by davidkings View Post

    This is the best place to ask,

    What would the range of prices be of one email to be written by a professional copy writer?

    Range - min $ to max $

    Do you offer to write these for clients?
    how much do you charge for 1?

    and 5 (in a 5 series)
    I hate to rain on the parade here. but somebody's got to do it.

    You can get unlimited sales copy for any niche for free.

    Professional copywriters at $500-$1000 a head are all well and good for the SME's and corporates, but Dave, I'm 100% positive that, as webmaster, you're inbox is as flooded with sales emails as the rest of ours are.

    There are your free copywriters!

    Are we saying copy/paste? Raid the competitions wisdom? No. That's plagiarism, and you won;t learn anything.

    Plus you might end up DDOS'd at best or sued at worst.

    Just sign up to some of your competitors mailing lists, get a feel for what's working for them, and you ought to be inspired with enough patterns verbiage and to get your own set done in no time.

    Give a man a fish, feed him for a day, teach a man to fish, and he's fed for life!

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