The Metal Object

by 3 comments
I just have to know, and I think someone out there knows...

When Gary Halbert did an interview and he asked those listening to send him their mailing address, he said that he would send them "a metal object" that would increase their response by 300% (or some similar number).

Do you know what he sent?

Was it a penny? My guess is he sent them a penny and wrote about it as a "grabber" - but I don't know this to be true.

Do you?
#copy writing #halbert #metal #object

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