Im very new to the art of copywriting, and have employed some 'techniques' Ive learnt recently for my lead gen site.
I have a buddy who offers web design services in the UK - any referral I send that results in work gives me 20% commission on the job. This website is designed to capture the leads and funnel them through.
The target audience is small business owners in Kent (my county) - Ive also done a 'tab tear' poster campaign.
Do you think Ive gone 'overkill', by focusing exclusively on the benefits as opposed to the service features; or would you argue even more could be done?
I look forward to hearing your thoughts, real smart bunch in this neck of the WF
Tab tear poster: