Benefits Driven Copy - Have I Labored the Point?
Im very new to the art of copywriting, and have employed some 'techniques' Ive learnt recently for my lead gen site.
I have a buddy who offers web design services in the UK - any referral I send that results in work gives me 20% commission on the job. This website is designed to capture the leads and funnel them through.
http://www.kentbiz.co.uk
The target audience is small business owners in Kent (my county) - Ive also done a 'tab tear' poster campaign.
Do you think Ive gone 'overkill', by focusing exclusively on the benefits as opposed to the service features; or would you argue even more could be done?
I look forward to hearing your thoughts, real smart bunch in this neck of the WF
Conzz
Tab tear poster:
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Are You Their Next Dinner?
It's Summer! Yay! (New)
- Jack Trout
Need More Clients? Click here...
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Are You Their Next Dinner?
It's Summer! Yay! (New)