In the email they also state they are holding an Action Seminar in San Diego. Anyone ever been? I guess it's more markting based than copywriting, but there are copywriting elements involved (and a free year of Insider Club membership which I was thinking of going to). Seems as if it's ran mainly by Stan Dahl
I live in San Diego so it'll be very cheap for me to attend. The theme is to develop a one page, concise action plan. They also will conduct a Copy Court, where a panel will tear apart your copy.
I see our very own Harlan is one of the panelists.
Just reading the copy for the event alone provided some lessons (creating urgency by stating the earlier you join, the better chance you have of getting your copy reviewed).