What strategy do you think would be best? Total/monthly/trial?

by 19 comments
So I am designing my sales page and I am wondering, should I use one of these formats (In what order?):

Explain the program and then how much it costs as:

- Full price, You can pay two monthly payments of..., before that though why not Trial a week for a penny

- Full price, You can Trial a week for a penny, And then, if you decide to carry on, it's only two monthly payments of...

Your thoughts or any recommended guidelines?

Ill probably split test (How do I do this?)
#copy writing #strategy #total or monthly or trial
  • Profile picture of the author RichBeck
    Originally Posted by Alpha123 View Post

    So I am designing my sales page and I am wondering, should I use one of these formats (In what order?):

    Explain the program and then how much it costs as:

    - Full price, You can pay two monthly payments of..., before that though why not Trial a week for a penny

    - Full price, You can Trial a week for a penny, And then, if you decide to carry on, it's only two monthly payments of...

    Your thoughts or any recommended guidelines?

    Ill probably split test (How do I do this?)
    Alpha123,

    Here's one way to go about it.....

    $2,200 - One Time Payment

    $1,250 - Two Monthly Payments

    $957 - Three Monthly Payments

    As for the trial for a penny, I would not recommend that.... It is saying what you are offering has almost no value....

    Instead, I would charge an "appropriate percentage"..... If you offering is $90 a month, charge $21 for the "trial" week...

    As always, split test to see what works in your market.

    God Bless,

    Rich Beck BCIP, MCSD, MCIS
  • Profile picture of the author Moriarty
    Do you have any products you can offer at a lower price so that your visitors can get a feel of what your idea is like in practice? That way they can see if they like you.

    Split testing - this can take many forms. In the case of a landing page, you will have two pages with the same url and radically different content. Knowing how to do this is an artform all of its own, it's not hard to learn it demands a lot of your imagination. Change the content of this page every week, month - number of visits? Up to you. It's your judgement you're following. In any case, one will be a clear winner. (If it isn't then you aren't testing properly - you've changed the background color, not the headline). If it isn't a clear result, change something else and test that. Once you are getting meaningful results, fine tune again. It is a real learning process, and one that will give you incredible insights into the things your traffic likes.

    You can use this across all your site too. It's one reason that PPC specialists like Howie Jacobson are employed for more money than their measly campaigns generate. The things he finds out through PPC go straight onto the bill boards across the country, onto the TV - all because they have been carefully refined through split testing to meet the real needs of the customer.

    Not the needs perceived by the management.
  • Profile picture of the author Alpha123
    Thank's for your replies.

    I am new to all this so appreciate it.

    I am in the process of creating my first product and my mind is traveling at 100miles an hour! There's so much to do!
    • Profile picture of the author Alex Cohen
      Alpha123,

      Ignore what the Software Creation Expert said about trials.

      They're a proven way to introduce your offering to your prospects. And if your product or service provides true value, a good percentage of those who take the trial will become customers.

      Alex
  • Profile picture of the author Alpha123
    I see you different points of view and can understand both sides.
    So how about...

    a trial for a week and then that after that two monthly payments of £49 unless they cancel.

    A penny does sound cheap
    A £1 for your first week and then only 2 x payments of £49 (Its a 3 month product)

    That way, they get a chance to test it out and only if they cancel would they not pay the rest.
    • Profile picture of the author RichBeck
      Originally Posted by Alpha123 View Post

      I see you different points of view and can understand both sides.
      Alpha123,

      My reason for posting here was to get you to think about your options and hopefully be as successful as possible.

      Whatever you do, don't listen to any theories.... Test and see what makes the most money for you in your market.

      I wish you all the best in your endeavors.

      God Bless,

      Rich Beck BCIP, MCSD, MCIS
  • Profile picture of the author BudaBrit
    As soon as you end your messages like you do, I ignore the rest. Pusateri has made the best points here and he presents his points, always, in a simple, clear way that makes people feel intelligent.

    The more you massage your audiences ego, the more they're going to like you and the more they're going to buy. Being pompous doesn't get you any customers. You don't know what max does, no more than I do.

    For as long as I've been hanging around this room, it's been insulting, it's been harsh and it's gained results. For some reason the new year has bought the worms out of the woodwork...
    • Profile picture of the author RichBeck
      Originally Posted by BudaBrit View Post

      As soon as you end your messages like you do, I ignore the rest. Pusateri has made the best points here and he presents his points, always, in a simple, clear way that makes people feel intelligent.

      The more you massage your audiences ego, the more they're going to like you and the more they're going to buy. Being pompous doesn't get you any customers. You don't know what max does, no more than I do.

      For as long as I've been hanging around this room, it's been insulting, it's been harsh and it's gained results. For some reason the new year has bought the worms out of the woodwork...
      BudaBrit,

      No doubt. Pusateri has made thoughtful and time consuming posts....

      You think they are the "best points." I understand.

      Until we have hard test data, Pusateri's "best points" are opinions on how to make the most revenue.... They are just like mine. No better... No worse... Simply untested opinions.

      In fact, Pusateri's pricing may make the most revenue in one market... and flop in another. The same with mine.

      The only way to tell is to test that specific market. Potential customers in their 20's looking to "make money online" will respond differently than older women interested in Quilting.

      As for Max or whoever is hiding behind max5ty, I have no clue as to what he does... What I do know is he has no idea how to debate intellectually or tactfully. You can "attack" the idea.... You cannot "attack" the person...

      There is a huge difference between...

      a seemingly harsh, honest and constructive post meant to help...

      and a personal insult... max5ty chose the latter.

      You obviously find personal insults acceptable. I do not.

      God Bless,

      Rich Beck BCIP, MCSD, MCIS
  • Profile picture of the author Greg guitar
    Can't we all just get along?

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