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-   -   Which Headline works best...in your opinion? (https://www.warriorforum.com/copywriting/753966-headline-works-best-your-opinion.html)

laurencewins 14th February 2013 02:24 PM

Which Headline works best...in your opinion?
 
I appreciate and value the opinions of many of the good people in here and so I am asking for your opinions on a new headline for my website.

I have provided 6 options.
My 2 main areas of business are writing and proofreading.

If you have a different idea, I am more than happy to hear it, either in here or via PM.

You can choose more than 1 idea if you wish and I would be grateful for any feedback.

Thank you all in advance. :)

Ephrils 14th February 2013 02:57 PM

Re: Which Headline works best...in your opinion?
 
I chose:

Never write another word again and still make money!
Reduce refund rates by over 90% just by having me fix your spelling & grammar!

Because these tell me what I can benefit from if I keep reading.

That's a really emotional response, but "What's in it for me?" is often the first question people ask and I'm no different. :)

laurencewins 14th February 2013 02:59 PM

Re: Which Headline works best...in your opinion?
 
Thanks for the feedback. :) When I get enough I will announce which one I will use.

BudaBrit 15th February 2013 12:42 AM

Re: Which Headline works best...in your opinion?
 
I may be neither your target audience nor an experienced copywriter ;) but the last one is the only one that actually interests me.

I've taken aboard the 4 U's when it comes to headlines.

urgent, unique, ultra-specific and useful.

Grade your headline 1-4 on each of these and aim to get a 3 or 4 in 3 of the 4.

So "Reduce refund rates by over 90% just by having me fix your spelling & grammar!"

always beats: "Do you want to reduce your refund rate?"

:)

laurencewins 15th February 2013 01:57 AM

Re: Which Headline works best...in your opinion?
 
Thanks very much for your feedback. :)

BudaBrit 15th February 2013 05:17 AM

Re: Which Headline works best...in your opinion?
 
That was from The Copywriter's Handbook by Robert W. Bly, by the way :)

fated82 15th February 2013 06:21 AM

Re: Which Headline works best...in your opinion?
 
"Never write another word again and still make money!"

This is by far the best of all the headlines propose. It provides a reason for people to read the copy. Your headline should combine curiosity and benefits. This is by far the only one that had both.

You may want to modify the winning headline to get the most compelling one you could. Though most choose the above headline, it still has room for improvement

laurencewins 15th February 2013 06:27 AM

Re: Which Headline works best...in your opinion?
 
Other suggestions then: "Don't write another word and still make money!"
OR "Never write again but still make money!"

Tim Bazley 15th February 2013 07:30 AM

Re: Which Headline works best...in your opinion?
 
Personally I'd combine 4 and 5 to make...

"Who Else Wants To Stop Writing And Still Make Money"

laurencewins 15th February 2013 08:41 AM

Re: Which Headline works best...in your opinion?
 
Thanks for that idea Tim. :)

laurencewins 16th February 2013 08:56 AM

Re: Which Headline works best...in your opinion?
 
Who else would carer to share their opinion??

sonas 16th February 2013 09:18 AM

Re: Which Headline works best...in your opinion?
 
Perhaps something along the lines of 'We write, You Profit!' ?

laurencewins 16th February 2013 09:33 AM

Re: Which Headline works best...in your opinion?
 
I am one person but it is interesting...short and to the point. Thank you. :)


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