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Unread 14th February 2013, 07:32 PM   #1
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Default Valentine's Day and copy...

Last night, picking out a Valentine's Day card for my wife,
I must have read over 50 of them... and some of them had
some of the best writing and "copy" I've ever seen.

Emotional, persuasive, etc... have to really pack a punch
in a very short space.

I'm curious to know if greeting card writers are "trained"
in copy, if they're paid well, if there's much of a market,
etc... anyone know much about the industry?

I know the tabloids like the Enquirer pay their headline
writers insane amounts of money... but I wonder what the
top greeting card writers get?

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Unread 14th February 2013, 08:00 PM   #2
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Default Re: Valentine's Day and copy...

There's a greeting card section in Writer's Market. Or at least there used to be.
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Unread 15th February 2013, 02:38 AM   #3
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Default Re: Valentine's Day and copy...

Am I the only one that goes for the cards with little writing (and cute pics) so I can put my own copy skills to the test?

Made my girl tear up, so I'm doing something right!

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Unread 15th February 2013, 10:42 AM   #4
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Default Re: Valentine's Day and copy...

My wife prefers when I write my own cards so I just
use a card program on my computer and compose
my own poem.

There is definitely a market for card writing but I think
you'll be termed a poet rather than a copywriter.

For me I think that the card companies are ripping
us off with $5+ for a 2 page "book".

-Ray Edwards

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Unread 15th February 2013, 10:48 AM   #5
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Default Re: Valentine's Day and copy...

Greeting card writers get paid decently well. Although they don't make the millions that top copywriters do.

If it's interesting to you, it's a way to earn some extra income. Although many companies now a days are buying art + copy as a package. So you may want to meet an artist.
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Unread 15th February 2013, 02:30 PM   #6
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Default Re: Valentine's Day and copy...

I think I might have mentioned on a few posts that I do a lot of Postcard Marketing.

One angle that works well...is a greetings type Postcard (themed for any event, including all the major ones, Birthdays, Christmas, Easter, Mothers/Fathers day, Valentines, Anniversaries etc. etc.).

Why are they so popular and bring a high response?

Well, there's a range of deep psychological answers.

The best one is...

People like getting them.


Steve

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