Valentine's Day and copy...

Profile picture of the author shawnlebrun by shawnlebrun Posted: 02/15/2013
Last night, picking out a Valentine's Day card for my wife,
I must have read over 50 of them... and some of them had
some of the best writing and "copy" I've ever seen.

Emotional, persuasive, etc... have to really pack a punch
in a very short space.

I'm curious to know if greeting card writers are "trained"
in copy, if they're paid well, if there's much of a market,
etc... anyone know much about the industry?

I know the tabloids like the Enquirer pay their headline
writers insane amounts of money... but I wonder what the
top greeting card writers get?
#copy #day #valentine

  • Profile picture of the author Pusateri
    Pusateri
    There's a greeting card section in Writer's Market. Or at least there used to be.
  • Profile picture of the author CharismaticMannequin
    CharismaticMannequin
    Am I the only one that goes for the cards with little writing (and cute pics) so I can put my own copy skills to the test?

    Made my girl tear up, so I'm doing something right!
  • Profile picture of the author Raydal
    Raydal
    My wife prefers when I write my own cards so I just
    use a card program on my computer and compose
    my own poem.

    There is definitely a market for card writing but I think
    you'll be termed a poet rather than a copywriter.

    For me I think that the card companies are ripping
    us off with $5+ for a 2 page "book".

    -Ray Edwards
  • Profile picture of the author Alex Ceskavich
    Alex Ceskavich
    Greeting card writers get paid decently well. Although they don't make the millions that top copywriters do.

    If it's interesting to you, it's a way to earn some extra income. Although many companies now a days are buying art + copy as a package. So you may want to meet an artist.
  • Profile picture of the author Steve The Copywriter
    Steve The Copywriter
    I think I might have mentioned on a few posts that I do a lot of Postcard Marketing.

    One angle that works well...is a greetings type Postcard (themed for any event, including all the major ones, Birthdays, Christmas, Easter, Mothers/Fathers day, Valentines, Anniversaries etc. etc.).

    Why are they so popular and bring a high response?

    Well, there's a range of deep psychological answers.

    The best one is...

    People like getting them.


    Steve

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