I'll say sorry this is a bit long winded up front. Firstly, I've just joined this forum so hi all.
I'm rewriting my sales copy and trying to come up with a super offer and guarantee. Hopefully you marketing geniuses can help.
The product is a swimming pool cover & roller sold through an ecommerce store. Why customers buy it:
· Saves time in maintenance – prevents debris in the pool
· Extends the swimming season by warming the water
· Saves on water and chemicals evaporation
We’ve surveyed some customers and their main fears are:
· Bad quality and won't last – unable to see the product before buying
· Doesn’t fit, wrong size etc
· Unknown Company - doesn’t stand behind its product, bad service etc
One competitor offers a 3 year replacement warranty + a further 5 year pro-rata warranty (so essentially 8 years in total). This is a major brand and they charge about 3 times what we do. Our cover is a lower cost alternative and probably won’t last 8 years. A lot of competitors sell the high cost brand name. There aren’t that many that sell a lower cost alternative (except on eBay).
We’ve been selling the product for about 3 years and haven’t had many issues with it so far.
Our Previous Offer
60 Day Returns/1 Year warranty.
For the 60 day return, it’s only happened once and the customer measure incorrectly. The terms were the customer needed to return it at their expense & we’d only refund the item price (not the freight). The average freight cost is $40-$70. For the 1 year warranty, it was a replacement warranty and normally on seeing images, if there was an issue, we’d replace it for free. We don't get many claims at all.
So my idea for the offer/warranty are:
3 Year Replacement Warranty & 90 Day FREE returns (i.e we pay the freight both ways) – no one offers this.
I was trying to come up with some bonuses but I’m not sure what would be valuable but low cost. I thought maybe:
pool testing kit
Any ideas or thoughts on bonuses or improving the offer would be great!