What is a good conversion rate?

I'm surprised no one has said anything.

John, I bet you're asking this just to gloat, lol. Kidding, I don't know. I can't help but think that because of your avatar. Makes me want to laugh.

Anyway, if anyone answers, it's going to vary from 1% to 100%. To me, even 4% is a good conversion, but it all depends on the sale price and profit margin. I'd much rather get a 5% conversion on a product that sells for $97 and profit about $90 of that than 10% on a product that sells for $37 and profit about $35. Just my 2 cents.

Sales copy will make a big difference.

If your not using the Google Optimizer to test - highly recommended. Test every page to improve your sales copy. It is very useful to compare pages.

If you get a 4% conversion rate - I would say you are doing very well.

Hi Johnathan,

I read that the average online conversion
is 2%. I guess you could consider anything
above that as "good".

Realistically though, many salespages are
really, truly awful, so there's an argument
that 2% is actually pretty good for an
"average" marketer (ie someone who hasn't
spent $5k on a writer)

Good question. We hear a lot about conversion rate without
knowing what is considered good. Of course, the bottom line is
profit and conversion rate but as a copywriter it's nice to know
what's considered standard according to the latest online
research.

Consider this ...


As you can see anything above 2% is "good"
Above 3-5% is very good.
And above 5% you're flying high!

Your landing page should have above 65% optin rate to be
considered good in my estimation.

For a $47 product I would expect >3% conversion rate.

Hope this helps,

-Ray Edwards

Have you done some research on your competitors? Maybe they're finding the exact same software for cheap or even free.. and therefore getting it somewhere else...

Is it complex software or a handy little script? I often find really good free scripts for most simple tasks. Might be worth using it as a lead generation tool to build a relationship with people to sell them other stuff later on.

ya It all depends on the price and your product. I think a typical $37 product with 5% conversion is usually pretty good.

I am still working on getting a conversion rate myself, though it should not be too much longer before I do as my sites are really starting to take shape now, and I am starting to get almost 100 hits a day. By the way, how long did it take all of you to get conversions?

From my limited experience it's hard to generalize about conversion rates. What may be a great CR for one product/service may not cut it for another. You have to take into consideration things like profit margin and how much it costs you to get traffic to your site in the first place.

When I marketed my first product online a few years ago my CR was only 0.6%, which may not sound real impressive, but my PPC ads were very inexpensive and the product sold for $97. The bottom line was that I made about $8 for every $1 spent on advertising. Probably nothing to write home about but not bad for a first effort as far as I was concerned.

My gut feeling is that a lot of marketers tend to exagerate their marketing metrics, including CR, to impress potential affiliates and the like. One of the best books I've read on copywriting is Web Copy That Sells by Maria Velosa. It seems to me that she said 0.5% is a preatty good CR and anything above 1.0% is fantastic. I know I've seen similar numbers quoted by other copywriting gurus. Maybe your problem, if you even have one, is not so much your CR but your cost to get visitors to your site.

Just a few thoughts from a part-time copywriter - for what it's worth.

I strive for nothing less than a million percent conversion.

Colm

Johnathan

Sounds like you should be able to squeeze a bit more out of the conversion rate.

Maybe take a close look at your conversion sales page and tweak it.

Rewrite the whole thing.

Are you pointing out the major benefits of your software?

If you post your link here - we can give you some solid feedback.

What's a good conversion rate? It's kind of like the old pilot saying, "Any landing you walk away from is a good one."

I'd say any conversion rate that's profitable is a good one.

But conversion rates are simply not something that can be compared on a one to one basis. So much depends on the product, the offer, the traffic, etc.

Whenever you hear a marketer talk about double-digit conversions, he is mailing to a hot, trusting, prepped list. These kind of conversions will never happen on a large scale.

BTW: If you guys are watching "Pitchmen" (highly recommended for any marketer) than you'll see they consider a product a blockbuster if it grosses $3 for each ad dollar spent.

Who is Ed Zachary?

Yeah I would say 1% is average but I try to shoot for 5-10% conversion rate to opt in to my mini-course and then 3% of those optins to buy something.

In my experience conversion rate will vary widely based on the price of the product (among a ton of other factors, of course). Higher priced products generally have a lower conversion rate and a longer sales process, with a fair amount of thier conversions coming on the back end. I'm curious how those back-end sales figure into how most folks figure conversion rates. If a guy buys your $3500 Forex product after 6 months on your follow-up campaign...how does that figure in?

Assuming you have a hungry market, and decent sales copy, 1-2% is good. That's the average for direct mail offers to a targeted list. 3-4% is very, very good in most cases.

But then again, see above--if you're selling a niche product and making $8 for every $1 you spend...well...that's pretty damn good in my book.

I don't think it's the actual percentage that counts as much as the change in percentage that your copywriting makes. For instance, if your client has a 4% conversion percentage and you rewrite their sales letter, your client sends the same amount of traffic as before from the same sources, and the conversion spikes up to 8% then you've increased their conversion 100%! (that sounds really good on a testimonial). Also, always show the data from before and after if you're using that as a selling point.

So, as a matter of experimentation, you should test your copywriting on a client's sales page (or your own), keeping all the other variables the same and see how it changes their conversions. Then hopefully you can brag about how effective your skills are.

I agree that over 2% in general is good but then you also need to take your niche into consideration. Do some research on your competitors as well.
Good Luck with your optimizing!