Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Copywriting
Register Blogs Social Groups CalendarHelp Desk

Reply
LinkBack Thread Tools
Unread 19th February 2013, 02:13 PM   #1
MMMake it Happen General
War Room Member
 
Burgastyle's Avatar
 
Join Date: 2009
Location: New York,NY
Posts: 113
Thanks: 152
Thanked 28 Times in 18 Posts
Default If you had all the time the learn and implement...

if you had all day to learn to write copy what would you do?

...I mean all day every day.

how many hours, what steps or systems to get better?

would you write over sales letters till you start bleeding through your veins?

would you break up half the day to try and get clients and other half putting in the work?

what say you?

take massive action, everything else is an excuse...
Burgastyle is offline   Reply With Quote
Unread 19th February 2013, 04:03 PM   #2
Content Creator
 
BudaBrit's Avatar
 
Join Date: 2012
Location: Budapest
Posts: 387
Thanks: 153
Thanked 104 Times in 73 Posts
Default Re: If you had all the time the learn and implement...

Currently I spend about 1.5h-2h on existing work. I spend about (on average) 1.5-2h on menial tasks around the house and on admin. I spend 2 hours reading and about 3 hours writing. Sometimes more reading and writing.

Oh, and I read at night and whenever I'm on public transport.

For me, it's about 2 things:

1) the technicalities: what works and what doesn't. What layout? Placement? Word choice.

2) writing style. It's a huge difference going from wordy fiction and business/politics journalism to sales copy. Your sentences look different.

Getting these two right means I'm spending a lot of time absorbing others advice.
BudaBrit is online now   Reply With Quote
Unread 19th February 2013, 07:42 PM   #3
MMMake it Happen General
War Room Member
 
Burgastyle's Avatar
 
Join Date: 2009
Location: New York,NY
Posts: 113
Thanks: 152
Thanked 28 Times in 18 Posts
Default Re: If you had all the time the learn and implement...

but just listen, I'll go CRRRRAAAAAZZZZYYYYY!!! can't I write... or is writing for losers?

lol

take massive action, everything else is an excuse...
Burgastyle is offline   Reply With Quote
Unread 19th February 2013, 09:17 PM   #4
Veteran Copywriter
War Room Member
 
Raydal's Avatar
 
Join Date: 2003
Location: Sarasota, FL, USA.
Posts: 4,536
Thanks: 320
Thanked 2,121 Times in 1,050 Posts
Default Re: If you had all the time the learn and implement...

I remember when I started I had a similar dedication to
learning the skill and I read and practiced. I read the
classic books and then I got a swipefile and went through
each letter to see how the copywriter implemented those
strategies I read about from the book and how they could
also improve.

So education and practice is the way to go. I still have
binders of those marked up letters.

Also hanging out with a group of other copywriters helped
a lot because they mentioned books and resources I
didn't know about.

-Ray Edwards

Raydal is offline   Reply With Quote
Unread 19th February 2013, 09:31 PM   #5
Double Espresso, please
War Room Member
 
copyassassin's Avatar
 
Join Date: 2010
Location: Monrovia CA
Posts: 556
Blog Entries: 2
Thanks: 153
Thanked 683 Times in 208 Posts
Default Re: If you had all the time the learn and implement...

Ray. Which 3 letters have you spent the most time reading, rereading, and breaking down? Thx. Adam



Quote:
Originally Posted by Raydal View Post
I remember when I started I had a similar dedication to
learning the skill and I read and practiced. I read the
classic books and then I got a swipefile and went through
each letter to see how the copywriter implemented those
strategies I read about from the book and how they could
also improve.

So education and practice is the way to go. I still have
binders of those marked up letters.

Also hanging out with a group of other copywriters helped
a lot because they mentioned books and resources I
didn't know about.

-Ray Edwards

The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
copyassassin is offline   Reply With Quote
Unread 20th February 2013, 03:24 AM   #6
Ads That Work
War Room Member
 
Join Date: 2009
Location: England UK
Posts: 1,916
Thanks: 1,382
Thanked 1,375 Times in 843 Posts
Default Re: If you had all the time the learn and implement...

Preparation - gallons of coffee, stacks of ice, and 25 pens...

Choose 5 of the all-star A lister sales letters (picking different categories of "pitches").

Write out each one by hand - 20 times.

(Helps if you can write with either hand).

A few minutes before your hands finally go completely numb.

Use the ice.

Drink more coffee.

And carry on.

Until the techniques are wired into your psyche.


Steve

Ads That Work - They're so irresistible. Your people just have to buy

Want Your Advertising To Get A Much Higher Response And Greater Profits? Just PM me. Or read this-
http://www.warriorforum.com/warriors...right-now.html
Steve The Copywriter is offline   Reply With Quote
Unread 20th February 2013, 03:37 AM   #7
Content Creator
 
BudaBrit's Avatar
 
Join Date: 2012
Location: Budapest
Posts: 387
Thanks: 153
Thanked 104 Times in 73 Posts
Default Re: If you had all the time the learn and implement...

Quote:
Originally Posted by Steve The Copywriter View Post
Preparation - gallons of coffee, stacks of ice, and 25 pens...

Choose 5 of the all-star A lister sales letters (picking different categories of "pitches").

Write out each one by hand - 20 times.

(Helps if you can write with either hand).

A few minutes before your hands finally go completely numb.

Use the ice.

Drink more coffee.

And carry on.

Until the techniques are wired into your psyche.


Steve
So, where would you go for these?
BudaBrit is online now   Reply With Quote
Unread 20th February 2013, 04:12 AM   #8
Ads That Work
War Room Member
 
Join Date: 2009
Location: England UK
Posts: 1,916
Thanks: 1,382
Thanked 1,375 Times in 843 Posts
Default Re: If you had all the time the learn and implement...

Ice you'll get from the fridge. Pens from any stationary shop. Coffee from the store.

Seriously...

It's a good question, most of us have our favourites stashed away in the "swipe file" folder.

You could google a few A listers.

Or with a bit of luck the good people on the forum will give you some direct links.

Here's a link with an excellent collection - (Lawrence the owner of the site only ever posts the good stuff).

http://www.infomarketingblog.com/


Steve

Ads That Work - They're so irresistible. Your people just have to buy

Want Your Advertising To Get A Much Higher Response And Greater Profits? Just PM me. Or read this-
http://www.warriorforum.com/warriors...right-now.html
Steve The Copywriter is offline   Reply With Quote
Unread 20th February 2013, 06:45 AM   #9
Ben Palmer-Wilson
War Room Member
 
CharismaticMannequin's Avatar
 
Join Date: 2011
Location: United Kingdom
Posts: 370
Thanks: 242
Thanked 144 Times in 108 Posts
Default Re: If you had all the time the learn and implement...

Honestly,

one thing I see lacking here? Passion.

You've got to want to write. I see so many aspiring copywriters asking "what books should I read? What swipe files should I get?" and that's great - you need to learn.

But find areas you have a passion for, and enjoy the process. Copywriting isn't crafted in a day (the good stuff at least).

50% converting squeeze pages, 12% converting WSO's, and more...
BenPalmerWilson Copywriting
CharismaticMannequin is offline   Reply With Quote
Unread 20th February 2013, 07:42 AM   #10
MMMake it Happen General
War Room Member
 
Burgastyle's Avatar
 
Join Date: 2009
Location: New York,NY
Posts: 113
Thanks: 152
Thanked 28 Times in 18 Posts
Default Re: If you had all the time the learn and implement...

writing is fun, I love it - but I rather not waste time twiddling my thumbs you know.

the threads in the 1000 post sticky have helped tremendously in every way...
They've got mindset, strategy and all..

Only thing left is to mmmmake it happen

take massive action, everything else is an excuse...
Burgastyle is offline   Reply With Quote
Unread 20th February 2013, 10:10 AM   #11
Advertising Wizard
War Room Member
 
Join Date: 2007
Location: Round The World
Posts: 577
Thanks: 91
Thanked 216 Times in 142 Posts
Default Re: If you had all the time the learn and implement...

I think I would spend most of my time doing research. In copy results are determined by:

1. List
2. Offer
3. Copy

So first I would research who the ad would be sent to. The better I understood them the better I would know how to motivate them to take action.

Next I would focus on a very compelling offer that would be extraordinarily irresistible.

Finally I would mostly think about what I should say, and spend very little actual time writing.

Knowing what to say is whats most important.

The power of all words comes from the person who reads them, if you understand them, you always know what to say.

People are not carbon copies. They are fingerprints, understand what all the fingerprints have in common and you know what to talk about to your audience.

At the end of the day, people are people. Your not shooting out salesletters, your communicating with a person.

Id spend my time understand who I was selling to and what would motivate them to take action, and **** the rest of this shit

xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com
maximus242 is offline   Reply With Quote
Unread 20th February 2013, 03:02 PM   #12
Veteran Copywriter
War Room Member
 
Raydal's Avatar
 
Join Date: 2003
Location: Sarasota, FL, USA.
Posts: 4,536
Thanks: 320
Thanked 2,121 Times in 1,050 Posts
Default Re: If you had all the time the learn and implement...

Quote:
Originally Posted by copyassassin View Post
Ray. Which 3 letters have you spent the most time reading, rereading, and breaking down? Thx. Adam
I love Gary Bencivenga's seminar DVD letter:

Bencivenga 100 Seminar

Also the Gary Halbert's "water ad":

The Gary Halbert Letter

And also the gold old Wall Street Journal "Two Young Men" ad.

I've also gone through a ton of Boardroom and Angora publishing
ads.

-Ray Edwards

Raydal is offline   Reply With Quote
Reply

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Copywriting

Bookmarks

Tags
implement, learn, time

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 01:48 AM.