My Versus Your Which Call to Action Copy Got 90% More Clicks?

by 15 comments
I love it when you change just one freaking word and response rates go up...

in this case by 90%.

Choosing the right word in the right place is so crucial.

An obsessed direct response copywriter
agonizes over words.

Then pours over split test results to
see where they can be applied on his/her project.

Ah the magnificent obsession we have!

Anyways, here's the split test quiz to see which word won
and the results after you take it.

“My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? (2013 Award Winner) : Which Test Won

Enjoy!
Ewen
#copy writing #my #your #90% #— #“my” #“your” #action #call #clicks #copy #versus
  • Profile picture of the author angiecolee
    Thanks for this Ewen - took me a minute to figure out how to see the article, because the images were too small for me to see well. I just clicked straight through to "see results" instead of voting. This is pretty cool though!
  • Profile picture of the author DavidG
    Great result.

    I obviously would think the word "your" would win but looking at it closer, I could see why "my" won...

    It's a button. And when they press it, they know EXACTLY what's going to happen. It also might have something to do with "my" being more personalized than "your"...

    Just my hunch.

    I'll make sure to use this on my buttons from now on.
    • Profile picture of the author ewenmack
      David I'm thinking the decision has been made to buy at this point,
      therefore they see themselves owning it.

      Hence "my".

      Best,
      Ewen

      Originally Posted by DavidG View Post

      Great result.

      I obviously would think the word "your" would win but looking at it closer, I could see why "my" won...

      It's a button. And when they press it, they know EXACTLY what's going to happen. It also might have something to do with "my" being more personalized than "your"...

      Just my hunch.

      I'll make sure to use this on my buttons from now on.
  • Profile picture of the author Raydal
    "Your" is defintely a powerful word in copy but when placed
    up against "we" and "our", but I've never seen it placed against
    "my". This is an interesting test results for sure.

    I think this would go under the "assume close" technique.
    As Ewen suggested, it is assumed that they already own
    the product.

    -Ray Edwards
  • Profile picture of the author RickDuris
    My recent tests:

    1. I have an optin page where name + email is beating email alone, 2 to 1.

    2. I have a long form sales page where white text on dark blue background is beating black text on white by 27%.

    3. Same sales page, thin v. wide body copy is neck and neck.

    - Rick Duris

    PS: These tests are in the self-help market in the last 3 weeks.
    • Profile picture of the author ewenmack
      [QUOTE=RickDuris;7766222]

      2. I have a long form sales page where white text on dark blue background is beating black text on white by 27%.

      Very interesting Rick...thanks.

      I've read how retail staff wearing blue clothes increased sales.

      Some say it's a trustworthy color.

      Never thought of going deep blue behind the text though.

      The world owes a lot to testers who bring back results, like yourself.

      Best,
      Ewen
  • Profile picture of the author verial
    I once run a test that improved conversions by INFINITY:

    And all I did was change the text from white to black!
    • Profile picture of the author Bruce Wedding
      Originally Posted by verial View Post

      I once run a test that improved conversions by INFINITY:

      And all I did was change the text from white to black!
      Let me guess... the background was white both times? LOL

      Ewen, thanks for putting this up. I never thought of writing a call to action like that but as soon as I saw it, it made perfect sense. I did choose the winner.

      A lot of people don't test because they don't have the traffic to test properly. But many that do, still don't test. If you have the traffic, it can be fun.

      My friend, Matt Bacak is fanatical about email testing. He's tested thousands of email subject lines and tests every time he sends an email. It's easy to do when your lists are 6 and 7 figures.
  • Profile picture of the author max5ty
    LOL...another advertising ploy.
  • Profile picture of the author RichBeck
    Thanks. I appreciate.

    Unfortunately, people are over-influenced by other people tests. Laziness, assumption, rush to implement as well as guru worship cost a marketer big time.


    "Never put white text on a black background." Every marketer 'knows' this is true. (Except me. )

    "Optin pages with email alone perform better than those with multiple data items." Every marketer 'knows' this is true too. (Except me. )


    I wish I could show you more.

    - Rick Duris

    PS: Even on my blog, CopyRanger.com | Rick Duris, CopyRanger | Killer Copywriting, I was told 2 column blogs work better than 3 column. I've discovered differently.
    Rick,

    Thanks for sharing your split testing results and wise words...

    Too many times, people blindly accept these "rules" or whatever "sounds best." When in fact, they are merely untested theories.

    Take Care,

    Rich Beck BCIP, MCSD, MCIS
  • Profile picture of the author KingOfContentMarketing
    Split testing is extra fun on your own projects because you can test wild versions without any push back. Heck, you already did all the research. Why not test some copy that pushes the boundaries? Or is a completely different style?
  • Profile picture of the author top tier enterprises
    Thanks all for sharing your test results.
    Some surprised me.
  • Profile picture of the author mgreener
    Does my tweet count if I got it right after reading all the comments on this thread?

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