in this case by 90%.
Choosing the right word in the right place is so crucial.
An obsessed direct response copywriter
agonizes over words.
Then pours over split test results to
see where they can be applied on his/her project.
Ah the magnificent obsession we have!
Anyways, here's the split test quiz to see which word won
and the results after you take it.
“My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? (2013 Award Winner) : Which Test Won