to become a passable or dare I say great copy writer requires only a few simple to say but hard to do tasks. these tasks are:
1) read great copy everyday
2) rewrite the great copy you just read.
all great copy share the same qualities:
- benefits over features
- what is the problem
- how to fix the problem
- the cost of the product
- a strong close and call to action
- a P.S.
taking the time to study and rewrite great copy, will hard wire these elements into you. after awhile writing your own copy will get easier and easier, you will find it flowing from your consciousness. copy that used to take you days now only takes you hours.
also here is a link to a site that has some great copy that you can start studying today.
have a good day,