Outsourcing Copywriter help

15 years ago

Copywriter = write compelling sales letter for you. Expect to spend between $500-$50K depending on the experience and track record of the copywriter.

Ebook writer = write an ebook for you. Charges by the number of pages typically. Probably run you about $300.

Big difference in skill set and price.

Hope that helps,

Mike

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Lokki08

15 years ago

Originally Posted by MikeHumphreys

Copywriter = write compelling sales letter for you. Expect to spend between $500-$50K depending on the experience and track record of the copywriter.

Ebook writer = write an ebook for you. Charges by the number of pages typically. Probably run you about $300.

Big difference in skill set and price.

Hope that helps,

Mike

Oh so Ebook writer is different than copywriter

. Thank you Mike very much for clarifying that.

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Paul Hancox

15 years ago

Hey Mike

Originally Posted by MikeHumphreys

Copywriter = write compelling sales letter for you. Expect to spend between $500-$50K depending on the experience and track record of the copywriter.

Ebook writer = write an ebook for you. Charges by the number of pages typically. Probably run you about $300.

Big difference in skill set and price.

I found this somewhat funny

In a way, you're absolutely right... but it's just how we copywriters seem to value ourselves much more than people who create content.

$500 - $50k VERSUS $300

Personally, I would suggest it's this...

$500 - $50K VERSUS $300 - $50K

In other words, I'd pay much, much more than $300 for a truly kick-ass ebook.

I guess content writers just need to sell themselves better.

Yes, you can get "an ebook" written for $300, but I also bet it won't be *spectacular* at that price.

I just found it interesting what we value (or don't value).

I'm just sayin'

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Alexa Smith Banned 15 years ago

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- Paul Hancox 15 years ago
  
  Originally Posted by alexa_s
  
  If they could do that, they'd be working as copywriters.
  
  Or, they could simply hire a copywriter
  
  But they might not because they can't afford it, because they're not charging enough, because they're not selling themselves enough, because they haven't got good enough sales copy, because...
  
  Oh, those VICIOUS circles :p
  
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Tyler Ellison

15 years ago

Speaking of ebook writers, anybody here ever outsourced to a really good one for around $500 or less?

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Lokki08

15 years ago

I'm looking also for ebook writer. Please post any website where can be found good ebook writers.

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lisag 15 years ago

Originally Posted by Lokki08

I'm looking also for ebook writer. Please post any website where can be found good ebook writers.

I've probably written more e-books than Congress has written pork bills. Check out my portfolio at Lisa Giannetti Copywriter.
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jedz

Banned 15 years ago

Hi, Feel free to visit our site. We might be able to help.

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dbarnum 15 years ago

Ebook writing and copywriting (and other types of writing) done here, hand in air! Lots of Warrior testimonials on our site. See sig file below for specials, too.

Thanks for consideration!
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johnmags

15 years ago

Hi,

When outsourcing a project, you need to state the following information to your service provider: your project objectives like what results you expect from that ebook; your intended market- this includes the keywords which should be included in the ebook; time frame for project completion.

A sales page is a one page marketing campaign to sell you products. The ebook serves as an add-on information to get your prospects credibility and trust, and once you earned that, that's the time you recommend your products and lead them to your sales page.

If anyone interested in my services, please PM me and I will send you a copy of my ebook with sales page.

My works are great in quality and I have done various ebook project at $3 per page.

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Dean Dhuli 15 years ago

I believe the best place for discussion on article writers and ebook writers is this:
Warriors For Hire - Programmers, Website Designers, Graphic Artists
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vistad

15 years ago

Originally Posted by johnmags

Hi,

When outsourcing a project, you need to state the following information to your service provider: your project objectives like what results you expect from that ebook; your intended market- this includes the keywords which should be included in the ebook; time frame for project completion.

A sales page is a one page marketing campaign to sell you products.

If anyone interested in my services, please PM me and I will send you a copy of my ebook with sales page.

My works are great in quality and I have done various ebook project at $3 per page.

I'm a newbie. Why do you need keywords in an e-book. I thought it is used offline or even if it used online when there are links it is not being searched by SE.

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johnmags

15 years ago

I'm a newbie. Why do you need keywords in an e-book. I thought it is used offline or even if it used online when there are links it is not being searched by SE.

Those keywords serve as a guide for the writer to focus on that subject matter. A highly focused ebook is more informative than a generalized one.

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Obelisk 15 years ago

Hey There,

Depends on your needs....Copy writer for a sales page? ebook? Press release? etc...

Essentially, no matter what the project, you should have a decent outline for the 'outsourcer' to work from, this will ensure you get what you are looking for.

Here is a short synopsis of how the process should go for "outsourced help'

1. Visit your favorite outsourcing site (getafreelancer.com, elance.com, odesk.com, etc...)
2. Define topic w/brief description of job (What are you asking for?)
3. Wait for responses
4. Explain in 'detail' what you are looking for to the 'responders'
5. Ask for samples & review a handful of folks you would deem 'workable' (check work history, actual work done, and also gauge communications sent to you to ensure portfolio is not 'scraped'.
6. Then pick one....

Hope this helps. This is of course an 'off-the-top-of-my-head' response, but I feel it will help you wrap your had around it all....

P.S. I am always up for helping, just shoot me a PM or email, and who knows, my rates might just be affordable WAIT A MINUTE, MY PROFILE ISN'T PIMPING ANYTHING....SHAME ON ME!!!
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Lokki08

15 years ago

Thanks for information

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colmodwyer

15 years ago

In other words, I'd pay much, much more than $300 for a truly kick-ass ebook.

Remember you're going to need to sell that ebook. That's how you make the monies.

So have a little leftover (at leas 20 times what you paid the content writer) for your sales copy.

Of course you want a good ebook. Not only for value to customers, but for retention too. But you'll still need some awesome copy to sell it.

Colm

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Paul Hancox

15 years ago

Originally Posted by colmodwyer

Remember you're going to need to sell that ebook. That's how you make the monies.

So have a little leftover (at least 20 times what you paid the content writer) for your sales copy.

Of course you want a good ebook. Not only for value to customers, but for retention too. But you'll still need some awesome copy to sell it.

Sure, Colm... as a copywriter, I definitely appreciate the importance of awesome copy.

I'm simply saying that awesome copy plus an awesome book can sell much more than awesome copy plus an average book, because of the word-of-mouth effect.

I think another thread pointed out that the product can easily trump the sales copy, when word of mouth is involved. So I'm not undervaluing copywriting, but I am suggesting that often the actual content itself seems to be undervalued.

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MikeHumphreys

15 years ago

Originally Posted by Paul Hancox

Sure, Colm... as a copywriter, I definitely appreciate the importance of awesome copy.

I'm simply saying that awesome copy plus an awesome book can sell much more than awesome copy plus an average book, because of the word-of-mouth effect.

I think another thread pointed out that the product can easily trump the sales copy, when word of mouth is involved. So I'm not undervaluing copywriting, but I am suggesting that often the actual content itself seems to be undervalued.

Word of mouth is just one type of marketing. Add marketing to bring targeted prospects to your website and you can start selling a product, regardless of its quality or the sales copy used.

The right product offered to the right targeted prospect at the right price.

Prospect - Product - Offer.

The copy is the 3rd most important element after correct prospect targeting and making a great offer.

When someone takes targeted marketing... adds a solid product... makes a great offer for that product... and uses well-crafted sales copy... the combined effect can create a massive amount of sales.

Back to content writers vs. copywriters.

Content writers, as a whole, have chosen to compete on price rather than on the quality of their work. The problem with competing on price is someone else will always be willing or able to work cheaper. That's how a penny per word article writing came about.

As long as the majority of content writers are willing to work for pennies instead of dollars and market themselves as such, there will always be a major price difference between their services and copywriting.

My 2 cents,

Mike

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Paul Hancox

15 years ago

Hi Mike

Originally Posted by MikeHumphreys

Back to content writers vs. copywriters.

Content writers, as a whole, have chosen to compete on price rather than on the quality of their work. The problem with competing on price is someone else will always be willing or able to work cheaper. That's how a penny per word article writing came about.

As long as the majority of content writers are willing to work for pennies instead of dollars and market themselves as such, there will always be a major price difference between their services and copywriting.

I agree, and in this, the copywriting market is quite similar. There are also copywriters willing to work for "pennies", relatively speaking. (Elance, for example, is full of them).

The difference is, most decent copywriters KNOW how to sell themselves because, by definition, they're COPY writers

Content writers, however, aren't necessarily choosing to "compete on price", it may be they don't know any better.

As for paying more, this is just purely an example, but I'd rather have Paul Myers ghostwrite an ebook for $1,000 than Jozef Someonezi do it for $300... because despite the price difference, I know Paul would crack out a pretty awesome ebook, with some dazzling insights and pretty original ideas, thoughts and writing!

Is that extra $700 worth it? Ultimately, it will depend on other factors too, such as good copy and marketing... but I bet I could sell Paul Myers' version much better, and make much more money from it - because the CONTENT will be more unique and original (hence easier to sell), and it will be talked about more (bringing yet more sales).

So yes, many content writers DO fall short in the area of marketing themselves, but the writing and the copywriting market aren't all that different. Often, you get what you pay for.

Incidentally, this isn't a slur on $300 ghostwriters... far from it.

My point is simple.

It's time ghostwriters marketed themselves better, and charged more if they're able to produce ebooks that are better than average. Ask for what you deserve.

And it's time for marketers to recognize CONTENT as being at least as valuable as copy. In fact, having a great ebook will make writing the copy and selling the product much easier... so you're indirectly doing us copywriters a favour!

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MikeHumphreys

15 years ago

Originally Posted by Paul Hancox

As for paying more, this is just purely an example, but I'd rather have Paul Myers ghostwrite an ebook for $1,000 than Jozef Someonezi do it for $300... because despite the price difference, I know Paul would crack out a pretty awesome ebook, with some dazzling insights and pretty original ideas, thoughts and writing!

Not many folks know but Paul Myers is a pretty good copywriter in his own right (but not for hire). I'd be surprised if he'd write an ebook for anyone for $1K, seeing how successful his own IM business has been.

Paul, I still see your point about hiring the best ghostwriter you can.

Mike

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Musa_Aykac

15 years ago

Outsourcing is really hard these days as a lot of peoples english tends to be really bad

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colmodwyer

15 years ago

I think another thread pointed out that the product can easily trump the sales copy,

Yeah I think it was Rosser Reeves who talked about the product being mightier than the pen.

Naturally you need a good product if you want to write good copy too.

And I agree that content is undervalued, certainly by the lesser marketer anyway.

So I guess what I'm saying is, it's harder to be an awesome copywriter than it is to be a awesome ebook writer...

At least that's what supply and demand in the market implies anyway.

Of course copywriters might have an influential had in market price... If that's the case then you'll be banished to a life of writing $10 articles for the betraying the insider price inflating secret code of the copywriting brotherhood.

Or whatever.

Colm

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BrianMcLeod

15 years ago

Originally Posted by colmodwyer

that's the case then you'll be banished to a life of writing $10 articles for the betraying the insider price inflating secret code of the copywriting brotherhood.

Tread very carefully, Colm.

This is NOT a secure line. I repeat, this is NOT a secure line.

<Squelch>