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Need help with a tagline...are you up for it?

by Nathan Hangen
5 replies
I'm getting ready to release a running/fitness ecourse called: "How I Lost 10 LBS and Still Drank Beer" and I need a tagline to put in the graphics. I don't have the copy done yet, or I'd use something from there.

I'm thinking about a line that mentions you don't have to give everything up to get in shape and be fit, but I can't think of anything. I just don't want to go the route of "Do nothing and lose all your fat!" Or..."The Ultimate Fitness System!"

Any ideas?
#taglineare
  • Profile picture of the author Doug
    Hey Nathan!

    How about...

    No need to give up one "six pack" for another!

    or

    Keep your "six pack." Finally a real fitness progam

    or

    Getting in shape is hard enough...keep that 6 Pack!

    or, better still, tag your program with...

    "The Real Man's Guide to Fitness!" <--- I like

    All the Best,
    Doug
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    • Profile picture of the author Nathan Hangen
      Quite simply...you rock!

      Killer, now I can't choose LOL

      Thanks,

      Nathan
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  • Profile picture of the author Tyler Ellison
    Doug gave some awesome answers there. I personally like the line about a six-pack, I think it's really clever comparing the "abs" to the "beer"
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  • Profile picture of the author Steven Fullman
    Hi,

    Thoughts..

    Who's your market?

    Guys who want to drink beer and still have rock hard abs?

    If so...Go. For. It.

    If not...if, maybe, you're casting your net a little wider...think again.

    A quirky li'l tagline targeting beer drinkers might alienate your larger market.

    Your prospect's mind...maybe....

    Why do I want a "6-pack"...? (Hint: Think, girls and bragging rights).

    How does your product help me get one, anyways...?

    Who does it help? Is it aimed at me..or that other guy...?

    Why should I buy it from you...? Who the hell are you anyway...?

    Why are you any different from all the other BS snake-oil scammers I've read...?

    How long 'til I get my abs, dude...? Really...

    OK, What's the cost...?

    What if it doesn't work for me? What do I do then...?

    Who has it already helped? Can you show me some proof...?

    How quickly do I get what I bought...?

    After that, how quickly will the chicks be falling at my feet, wanting a piece of me...?

    Where do I order...?

    HOW do I order...?

    You're on the level, right? Just wanted to make sure.

    OK, I've ordered...you'd better deliver on your promise, Bud. I'm counting on you.

    -----------------

    That -- in a nutshell -- is the internal conversation YOUR prospect is having with himself/you.

    Answer his questions...and you're golden. Don't, and you're brass.

    'Nuff said.

    HTH,
    Steve
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    Not promoting right now

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  • Profile picture of the author creativeblogger
    I wrote a weight loss article once and the title was:

    'Lose weight without losing your mind'

    It's short and sums up the concerns I feel.

    Meanwhile when I read your 'beer and weight loss' header, I just think of how much MORE wight you could've lost if you had given up beer, or I think maybe you don't drink much beer anyway, which makes the point about 'beer' rather meaningless.

    You need to be more specific and say

    '10 pints a day and still losing weight!'
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