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Is it OK to List Features and Benefits?

by momo3
3 replies
Is it ok to have a sales page, your offer, etc. and then:

FEATURES

1
2
3..

BENEFITS

1
2
3


?

Or is it more effective to be more ... incognito about it?
#benefits #features #list
  • Profile picture of the author Kevin Rogers
    At the risk of sounding vague, the answer to your question is anything that works is OK.

    However, I don't see the point of listing them the way you suggest. What you're looking to achieve is a feature/benefit combo. How you approach this depends on your market. For instance, women need to feel the benefit, whereas a guy will read a list of cool features (in automotive marketing, etc.)

    Either way, you can't lose by stating the feature then following that with the benefit. Think of it like this: Here's what it is (feature)... and here's what it does for you (benefit).

    A simple way to do this is to follow the feature with the phrase, "this means." Like...

    • How to quickly discover those “golden nugget” keywords... This means you'll never waste money on the wrong search terms again!

    But, don't use the term "this means" on every bullet, mix it up a little.

    HTH
    Signature

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  • Profile picture of the author TajwarAlexander
    Hey,

    You definetely be more incgnito about it. Remember, a sales page is really a SALES LETTER. ATTENTION to "LETTER".
    Make the page flow kind of like a conversation. Use bullets instead of numbers, that makes it seem more conversational and less scientific/proper.

    Hope that helps.
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