Advice on what to write my first copy for?
Please forgive me if this is a question that has you smacking your head saying, "THIS guy wants to write copy???" -- I promise to learn and improve quickly!
I've been reading and getting excited about writing some sales letters and similar materials. I've been working through the much-maligned AWAI 6-Figure book, Halbert's Boron Letters, the Direct Mail Bootcamp audio, lots of sites, and of course, here. Since I'm traditionally a computer nerd, I find it possible to forever read about things, so I'm wanting to stop simply reading and get some "doing" into the mix!
I don't have my own product to sell at this point and if I have to create one before I write copy, that could take long enough to nix my current excitement. Looking at Clickbank and places like that, most of the products I could write letters for already have comprehensive sales materials, so I don't think there's much opportunity there. Obviously, on my first time out, I'm not comfortable being hired by someone, so a JV/contract job is probably out.
So, what advice would you give someone looking to write their first letter on where to find a product to work with and learn from (including split testing, etc.)? Something I can build a squeeze page, small site, do some testing, and practice analyzing the stats/etc.
I know it's an ultra-basic question, but oddly enough, it's got me stumped. I guess I've spent too many years behind a keyboard and lost my creativity! Any tips or processes you've found handy would be greatly appreciated.
Thanks!
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Adaptive -
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