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1 million circulation newspaper media buy: Ad Copy???

by TakenAction
8 replies
Hey guys I have recently been accepted to two pay per call networks

I am going to test on of the network's highest grossing offer.

it is a dentist offer where you call in and the rep helps people find a local dentist for them.

It is converting at a 50% conversion rate with a $7 payout @ 60 seconds.

the ad copy restrictions: 5 line ad with max 18 characters per line. You cant use the word "free" unless you say, "Free Matching Service".

I have been struggling with which way to go with this ad.

I need something that stands out and I'm not a copywriter so was seeing if you could come up with some suggestions.

I wasn't sure if I wanted to go with something like,
"Jacked up teeth? Here's your solution...ect.

Any suggestions would be wonderful.

PS- I'm not asking for you to write me a whole ad for me, im just looking for some direction. Thanks!

PSS - also know, this is an ad in the classifieds section.
#buy #circulation #copy #media #million #newspaper
  • Profile picture of the author Eddie Spangler
    What is the cost of the ad?
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    Promise Big.
    Deliver Bigger.
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    • Profile picture of the author TakenAction
      Originally Posted by Eddie Spangler View Post

      What is the cost of the ad?
      Irrelevant, im just looking for copywriting tips.
      Signature

      The best thing you can do is put yourself out there.

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      • Profile picture of the author Mr. Subtle
        Originally Posted by Eddie Spangler View Post

        What is the cost of the ad?
        Originally Posted by TakenAction View Post

        Irrelevant, im just looking for copywriting tips.
        Spangler is asking because he's wondering if you've crunched the numbers to see if this is worth doing.
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        • Profile picture of the author TakenAction
          Originally Posted by Mr. Subtle View Post

          Spangler is asking because he's wondering if you've crunched the numbers to see if this is worth doing.
          $180 is the cost of the ad.
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          The best thing you can do is put yourself out there.

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  • Profile picture of the author Eddie Spangler
    What section or category of the classifieds will you put it in?

    Im just wondering who looks in the classifieds to find a dentist?
    Seems like they would go to yellow pages, google or some other way.

    I wonder if the best written ad in the world will get
    52 people to call/ At 50 percent thats 26 to stay on for 60 seconds
    you need to break even.

    The payout seems pretty shoddy in my opinion.
    Signature
    Promise Big.
    Deliver Bigger.
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    • Profile picture of the author TakenAction
      Originally Posted by Eddie Spangler View Post

      What section or category of the classifieds will you put it in?

      Im just wondering who looks in the classifieds to find a dentist?
      Seems like they would go to yellow pages, google or some other way.

      I wonder if the best written ad in the world will get
      52 people to call/ At 50 percent thats 26 to stay on for 60 seconds
      you need to break even.

      The payout seems pretty shoddy in my opinion.
      That's why I will probably end up testing with a smaller ad first. I'm still looking for some direction with the copy.
      Signature

      The best thing you can do is put yourself out there.

      {{ DiscussionBoard.errors[7809548].message }}
  • Profile picture of the author Marvin Johnston
    Just curious if you have looked at some of the PPC ads on Google/Bing/etc. to get some ideas for copy/keywords currently being used online. I just did a "city dentistry" check and saw quite a few ads.

    The reviews might also give some ideas of what people are looking for and consider to be important.

    Marvin
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  • Profile picture of the author Bruce Wedding
    The problem is, the medium. 1 million sounds like a lot but people don't read Thrifty Nickels to find dentists.
    SPECIAL! Your Ad In 1 Million Papers!
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