Email Copywriting--What's Working Now

by RickDuris 37 replies
Had some free time on my hands recently.

So I entered an email copywriting contest. Thought it'd be a quick challenge.

I won. Below's the email.

The market? Web designers.

The product? A white-label SEO metrics dashboard.

Entries were judged based upon number of clickthroughs that resulted in sign-ups.

I thought you'd be curious about what's working now.

------------------

Subject: Web designers, how to crush your competitors

How do you compete in this hyper-competitive, cutthroat environment?

Answer:

Add more value than your competitors.

Differentiate yourself; Stand out from the crowd.

But how?

Give yourself a significant competitive advantage by giving your Clients
the SEO metrics they need to compete (and WIN) online.

When you do? You’ll be a hero.

The majority of web designers in the market are concerned with website
aesthetics, functionality and navigation. And rightly so.

They're critical to a website's success.

But--they do little to give their Clients the tools and information they
need to make the right decisions.

That's where you can come in. That’s where we come in. It’ll be what makes
you different.


It’ll make you shine.

Give your Clients access to SEO ranking and analytic data using a dashboard
customized and branded to you, and you’ll be showing you care about the
things that matter.

Not only that, you’ll be perceived as larger than life.

It’ll give you a decided, if not unfair advantage over the competition.

It'll show you care about not just looks, but about results. The steak, as
well as the sizzle you put into the website.

Whether you charge for this additional service is up to you. But just know
web designers are adding a sizable ‘bump’ to their bottom line each
month--one that they didn’t have to work for.

As well as position themselves as leaders.

It’s up to you. But if you want to set yourself apart AND increase cashflow at
the same time, you owe to yourself to check this out now while it’s F ree
to sign-up.


PS: Did you know having a feature-filled SEO dashboard branded to you has
incredible perceived value to your Clients?

It’s true.

>> Sign-up for F ree here
#copywriting #copywritingwhat #email #working
Avatar of Unregistered
  • Profile picture of the author copyassassin
    show off

    adam

    p.s. congrats. well done email.

    p.p.s.:l I'd love know your thought process developing in your theme, structure, underlying pain points, and features/benefits.
    Signature

    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

  • Profile picture of the author RickDuris
    Thanks, Adam.

    Obviously copywriting-wise, there's a lot going on under the hood of this email.

    And knowing you Adam, you probably see it.

    My edge is I understand this market.

    I know web designers are a frustrated bunch. Competitors are eating their lunch. Everybody and their uncle thinks they can design a better website.

    When they do land projects, they're working for peanuts. They're not getting the respect they deserve from Clients (as we saw in a recent post.)

    I wanted to tap into all that anger. "How to crush your competitors" seemed provocative.

    As a partner said this morning "I think the work was done in the subject line pretty much! "

    - Rick Duris
    Signature
    • Profile picture of the author Raydal
      Originally Posted by RickDuris View Post


      My edge is I understand this market.
      I think this statement summarizes it all. When I read through
      the copy you don't sound like a copywriter but an empathetic
      friend. It's clear that you understand the market and its pains.
      You sound like "one of the guys".

      Great work!

      -Ray Edwards
      Signature
      I'm looking for a business partner to help run Learncopy.com. If you are an experienced marketer and would like to earn 60% on all sales then PM me for details. Investment is $12K and I do all the training as you promote.
  • Profile picture of the author Mark Andrews
    Banned
    Short. Pithy. To the point.

    Not too long. Not too short.

    Creates a real feeling of...

    "What am I missing out on if I
    don't get this?"


    In other words... "I must sign up
    for this right now!"


    Wow! Look! Bonus! It's FREE.
    A no brainer offer of a lifetime.

    "Here willingly, have my name and
    email address. Please do tell me
    more. I want this right now with
    not a moments hesitation."


    Insatiable curiosity sparked and
    ignited.

    Excellent!


    Mark Andrews
  • Profile picture of the author TheSalesBooster
    Good stuff Rick. Thanks for sharing.
  • Profile picture of the author RickDuris
    You're right on all points, Mark.

    - Rick Duris

    PS: If copywriters want to understand one of the clinical copywriting things that drives this email's success, count the number of promises. It's deliberate. I'm slamming them, one right after the other.
    Signature
  • Profile picture of the author BudaBrit
    I like the flow. I would sign up if I was a web designer.

    Thanks for the share
  • Profile picture of the author copyassassin
    Rick,

    Here's some of the gems of your email, with my thoughts:

    How do you compete in this hyper-competitive, cutthroat environment?

    The old question to get the brain thinking. My guess is that this target likes to solve problems and figure out an answer:


    Answer:

    Add more value than your competitors.

    You answered in the inner question they were asking themself. You also frame the answer in such a way to set yourself up as the solution.

    Differentiate yourself; Stand out from the crowd.
    Most copywriters who would have used that line would have ******* this that line right there, but you did something very clever...

    But how?
    Every person in marketing knows about the "purple cow". We all know "Differentiate or Die".

    What you done (very well BTW) is given a HOW. I believe THIS is were you start to add believability to your email.



    Give yourself a significant competitive advantage by giving your Clients the SEO metrics they need to compete (and WIN) online.
    THIS is my favorite line in the entire email. This is were you put some curisirouty and authority into your email...

    1.) You know something they don't.


    When you do? You’ll be a hero.
    Now you're speaking to our inner need for validation and reconiquation. Not only will you be able to "crush" the compeitition, you'll be loved. And my guess is that this a male demo that probably doesn't get a lot of action.

    The majority of web designers in the market are concerned with website
    aesthetics, functionality and navigation. And rightly so.

    They're critical to a website's success.

    But--they do little to give their Clients the tools and information they
    need to make the right decisions.
    Your empathy paragraph. You get them and their pain points.


    That's where you can come in. That’s where we come in. It’ll be what makes
    you different.


    It’ll make you shine.

    Give your Clients access to SEO ranking and analytic data using a dashboard
    customized and branded to you, and you’ll be showing you care about the
    things that matter.

    Not only that, you’ll be perceived as larger than life.

    It’ll give you a decided, if not unfair advantage over the competition.

    It'll show you care about not just looks, but about results. The steak, as
    well as the sizzle you put into the website.

    A little ego stroking with enough reason why to make this believable.

    Whether you charge for this additional service is up to you. But just know
    web designers are adding a sizable ‘bump’ to their bottom line each
    month--one that they didn’t have to work for
    The promise of making more money. I'm getting turned on right now.


    As well position themselves as leaders.

    It’s up to you. But if want to set yourself apart AND increase cashflow at
    the same time, you owe to yourself to check this out now while it’s F ree
    to sign-up.
    Now you're really turning me on.

    PS: Did you know having a feature-filled SEO dashboard branded to you has
    incredible perceived value to your Clients?

    It’s true.

    >> Sign-up for F ree here
    [/QUOTE]


    final call to action with both feature, benefit, and emotional benefit.
    Signature

    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

  • Profile picture of the author RedShifted
    Nice job. Thanks for sharing.

    Did you intend for the line "As well position themselves as leaders" to read like that? It seems a bit fragmented (maybe its a typo?) and that was the only line that broke my flow.

    Thought it would be worthy to mention since its right before the CTA.

    But everything else flows beautifully.
    • Profile picture of the author RickDuris
      Originally Posted by RedShifted View Post

      Nice job. Thanks for sharing.

      Did you intend for the line "As well position themselves as leaders" to read like that? It seems a bit fragmented (maybe its a typo?) and that was the only line that broke my flow.

      Thought it would be worthy to mention since its right before the CTA.

      But everything else flows beautifully.
      Yes, that was deliberate. Maybe I edited too much. Thanks for noticing.

      - Rick Duris
      Signature
  • Profile picture of the author colmodwyer
    Nice Rick... can we see the landing page just out of curiosity?

    Cheers,
    Colm
    Signature

    PM me if you want to write copy for Agora, Inc.

  • Profile picture of the author RickDuris
    Not much to it now: SEO Reseller Private Label SEO Resellers

    No idea who they are or what they're up to, but it was built out when I wrote the email.

    - Rick Duris
    Signature
    • Profile picture of the author cozens
      Thanks Rick, you made my day. I was simply struggling to write a copy to a company to make their website and some other online stuff. This will guide me much.

      I will pick some lines from yours and add to mine. I will post it here when I'm done for analysis.

Trending Topics