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External Links On Website Page - Bad Idea, Right?

by Jeremey
5 replies
I've always understood that when creating a website (not a sales landing page), you should pretty much eliminate any opportunity for prospects to click away from the website...Meaning no external links to other sites within the copy.

I'm looking for a good way to handle this when you're writing website copy for a product that may have scientific or academic proof located elsewhere on the web.

For example, when writing copy about a new chemical cleaner and you want to provide proof about the product and how it works, how would you incorporate an scientific study that supported the ideas behind the product?

The last thing I want to do is provide a link to that study from the product's website if it means people are going to click away and possibly lose the sale.

But if the study is hosted elsewhere and you want to incorporate that proof into your copy is it best to just cite the study and NOT provide the link to the information?

Thanks!
#bad #external #idea #links #page #website
  • Profile picture of the author Andrew Gould
    Originally Posted by Jeremey View Post

    But if the study is hosted elsewhere and you want to incorporate that proof into your copy is it best to just cite the study and NOT provide the link to the information?
    Yes, just reference the study in the pitch.

    Here's an example from Clayton Makepeace:
    Nature's Best Cholesterol Cures: A Harvard Medical School study published in 1999 conclusively proved that glucan lowers serum cholesterol levels.

    Other studies at the University of Syracuse (1990), the University of Massachusetts (1999), University of Minnesota Medical School (2007), the U.S. Human Nutrition Research Center (1997) and many others also found that taking glucan lowered cholesterol even in obese people who ate fatty diets and lived a sedentary lifestyle.

    That's crucial research: By lowering blood cholesterol levels and reducing the building blocks of plaque, the glucan and unsaturated fatty acid in Agaricus help keep arteries healthy and unobstructed, ensuring ample supply of life-giving blood to the heart and brain.
    You can always create another page on the site that does have the links.
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    Andrew Gould

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  • Profile picture of the author Steve The Copywriter
    Yes so would I.

    Always keep the good people on the site - don't let them wander off, because they might not find their way back.


    Steve
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  • Profile picture of the author shawnlebrun
    Jeremey,

    There are scripts you can use that will open up a small window that isn't exactly a whole web page, but rather just a box that you can put information in.

    It doesn't have scroll bars or address bar, basically you can only read it or close the box.

    Anyways, I used to use it a lot when talking about certain supplements that contained a lot of ingredients.

    I'd write something like (Click here to read the ingredient list)

    and then, since it's a hyperlink, someone could click on it, it would open up a small box,
    and give them the info.

    but since it opened a new box, it kept people on the page.

    i'm sure i can find it on one of my sites if you're interested.

    but yes, try to block off all avenues of escape when it comes to reading your pitch.
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  • Profile picture of the author deezn
    Reference it, or include the url, but don't make it a link. Just plain text.
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