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Placebo Effect Copywriting

by Mark Andrews Banned
8 replies
If the truth is sometimes harder to bear
than a lie told to help benefit the 'target
buyer', can the placebo effect work as
a persuasion technique in copywriting?

Please feel welcome to discuss...

Smoking hot,


Mark Andrews
#copywriting #copywriting placebo #copywriting psychology #effect #placebo #placebo copywriting #placebo effect #placebo persuasion
  • Profile picture of the author TheSalesBooster
    Mark

    Why do you continue to
    write like this.
    Just because your sentences
    are short like this doesn't
    mean it's easier to
    comprehend.
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by TheSalesBooster View Post


      Mark

      Why do you continue to
      write like this.
      Just because your sentences
      are short like this doesn't
      mean it's easier to
      comprehend.
      Write like what exactly?

      It's a simple enough question.

      Pot kettle black. Try putting a question
      mark on the end of your question if you
      want to criticize the writing style of other
      copywriters here.


      Mark Andrews

      PS Reading this might help a few of you:

      http://www.copyblogger.com/placebo-effect-marketing/
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  • Profile picture of the author TheSalesBooster
    I'm talking about you breaking up your sentences before you finish them.

    Am I the only one who finds it annoying as all hell to read?

    I know you can write out full sentences without a line break Mark. I've seen you do it before.
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by TheSalesBooster View Post


      I'm talking about you breaking up your sentences before you finish them.

      Am I the only one who finds it annoying as all hell to read?

      I know you can write out full sentences without a line break Mark. I've seen you do it before.
      Simple solution. If my posts annoy you
      don't read them.


      Mark Andrews
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      • Profile picture of the author RickDuris
        Personally? I find Mark's Da Vinci-style writing more helpful.:rolleyes:
        Signature
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      • Profile picture of the author TheSalesBooster
        Originally Posted by Mark Andrews View Post

        Simple solution. If my posts annoy you
        don't read them.


        Mark Andrews
        I wish it were that easy, but I heard you got multiple accounts.

        I'm just ribbing ya. I just wanted to know why your writing in short incomplete sentences. Is that the new hip thing to do nowadays for copywriters?
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        • Profile picture of the author Jason_V
          Originally Posted by TheSalesBooster View Post

          I wish it were that easy, but I heard you got multiple accounts.

          I'm just ribbing ya. I just wanted to know why your writing in short incomplete sentences. Is that the new hip thing to do nowadays for copywriters?
          Mark is just trying to become the e.e. cummings of copy, aren't you Mark?

          As to your actual question Mark, I can't speak from actual experience, as I'm just starting my copywriting journey (as you know) however, at the risk of starting a shitstorm over a controversial subject, I can weigh in with some authority.

          A lot of times NLP is used on people to get around their limiting beliefs. If they can't accept something as reality, no matter how great the copy, you're sunk.

          Let's say the product you're dealing with is an IM product, the creator uses it and legitimately makes over $10K a month. If someone truly believes it's impossible to make even $2k per month in IM, their subconscious will probably reject the copy.

          Here's a little excerpt about this:

          Here are few of the fears that are common about money and wealth: "I don't have enough money because I secretly fear I don't deserve it." "I don't have enough money because I'm afraid of trying and failing. "I'm afraid of how it will change my personality." "If I get wealthy, my friends won't like me any more." "Wealth is immoral because one person's wealth makes someone else poor."

According to NLP experts Tim and Kris Hallbom, these and many other negative statements can be classified as "limiting beliefs." If you have a limiting belief like the ones just mentioned, even at a deeply unconscious level, it might be holding you back from achieving the prosperity and success you dream of.

          NLP Limiting Beliefs | Nlpca.com

          My ex gf actually was one of these types of people. She always believed that people who had a lot of money were "evil." "money is evil." etc...

          I suppose in the end, you wouldn't be writing the copy for those people anyway. I guess this is why your headline in a case like this would be important. You want to draw the people who don't have the limiting beliefs to your copy, so you could use the headline to weed them out.

          I hope I understood your question and added some value to the conversation.
          Signature
          "When you do something exactly wrong, you always turn up something."
          -Andy Warhol
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  • Profile picture of the author Mark Pescetti
    Great copy should absolutely make the circumstances you're describing feel real.

    And inspire action.

    But that's not a placebo.

    Of course...

    Once the prospects purchases the product or engages in the service...

    ...they might be influenced by the copy to create the results (or similar) that you outlined - even if it's their mind creating the effects (which is a placebo.)

    Again...

    Great copy should make people want to achieve the circumstances you communicate (by deeply connecting with their emotion.)

    But you always run the risk of creating a nocebo - IF you fail to resonate your copy with what your prospects want.

    Mark
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    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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