A Forest

Profile picture of the author SamstaUK by SamstaUK Posted: 04/21/2009
I was learning about writing to persuade in school the other day, and was wondering if any of you here have heard of it? It's called 'A Forest':

A - Alliteration
F - Facts
O - Opinions
R - Repetition / Rhetorical Questions
E - Examples / Experts
S - Statistics
T - Rule of three (Repeat something 3 times for it to stick in peoples heads)

How effective do you think using this technique would be?
#forest

  • Profile picture of the author Ken Strong
    Ken Strong
    Needlessly complicated. Sounds like something created by a tenured academic who never had to sell anything in their life.
  • Profile picture of the author Kyle Tully
    Kyle Tully
    Actually I think it's spot on.

    I use each of those techniques in my copy.

    They are VERY powerful.

    But it's not a "formula" I follow.
  • Profile picture of the author Raydal
    Raydal
    I can't say that I'm familiar with the acrostic but the elements
    are quite common to persuasive speech. And, yes you can learn
    a lot about copywriting from studying communication text books.

    Look for the principles and just adapt to your audience.

    -Ray Edwards
  • Profile picture of the author briancassingena
    briancassingena
    Originally Posted by SamstaUK View Post

    I was learning about writing to persuade in school the other day, and was wondering if any of you here have heard of it? It's called 'A Forest':

    A - Alliteration
    F - Facts
    O - Opinions
    R - Repetition / Rhetorical Questions
    E - Examples / Experts
    S - Statistics
    T - Rule of three (Repeat something 3 times for it to stick in peoples heads)

    How effective do you think using this technique would be?

    Yeah it's not something copywriters teach, we follow formulas like

    problem-aggravate-solve-prove-call to action

    or

    attention-interest-desire-action

    The one you have quoted is not an a to z step by step formula even a novice can follow, unlike the 2 classic ones I have included here. It does seem like an academic theory, from someone with a marketing degree. Nothing against university, but a marketing degree and the ability to sell something are worlds apart.
  • Profile picture of the author dorothydot
    dorothydot
    Guess if it works for you, then it's spot-on great... for you!

    Doesn't really matter what others think. Just look at your results.

    Dot
  • Profile picture of the author BrianMcLeod
    BrianMcLeod
    I've never heard of "a forest"... but I'm very familiar with the trees.

    Each of the points are important in selling, but how and when to use them is a little more nuanced than simply running them down the line.

    Here's one from the University of Street-Smart Selling where I matriculated - and this one's a little easier to "follow" in a sales message:

    The HELLYEAH Copywriting Formula

    H - Holler at 'em - Gain their attention
    E - Empathize with 'em - give them some back story
    L - Lambast the *******s that created the problem they're having
    L - Legwork - show 'em that you walk the walk (prove it)
    Y - Yes, there is a solution, and you have it...
    E - Educate them on why your solution is the best fit for them
    A - Action - demand that they take it, right now
    H - Handle any lingering doubt or objections with risk reversal

    : )

    Of course, all formulas are academic in nature... the real world application of that formula sometimes require that you "break some rules" - so don't be slavish to sales dogma.

    Here's the thread that HELLYEAH formula came from:

    http://www.warriorforum.com/copywrit...les-pages.html

    Best,

    Brian
  • Profile picture of the author Adaptive
    Adaptive
    A FOREST - That's a cute way to remember an otherwise unrelated random assortment of persuasion tactics. It's not any kind of recipe or formula you can follow to ensure sales success. If you include "A FOREST" you'll have more persuasive copy, but that's no guarantee that you've included everything.

    If you're fond of acronyms, master the AIDA formula. Then set AIDA in A FOREST and you'll have a very strong presentation.

    HELLYEAH - I love that one, thanks!

    Regards,
    Allen
  • Profile picture of the author jamsferguson
    jamsferguson
    Combine the AIDA with the elements of AFOREST in a not formulistic way, and you have awinner. I liked the last "H" part in HELLYEAH -it's a good reminder.
  • Profile picture of the author tylerjaysen
    tylerjaysen
    yeah I've heard of that....and to answer your question... I think all that forest ...would work wonders.

    I like the rules of 3...and repetition...to help make things stick. Works like a tee when going to college and passing those multiple choice exams.
  • Profile picture of the author jompert
    jompert
    Originally Posted by briancassingena View Post

    Yeah it's not something copywriters teach, we follow formulas like

    problem-aggravate-solve-prove-call to action

    or

    attention-interest-desire-action

    The one you have quoted is not an a to z step by step formula even a novice can follow, unlike the 2 classic ones I have included here. It does seem like an academic theory, from someone with a marketing degree. Nothing against university, but a marketing degree and the ability to sell something are worlds apart.
    AIDA
    A- Attention
    I- Interest
    D- Desire
    A- Action
  • Profile picture of the author gjabiz
    gjabiz
    Read Brian M. post and print it out.

    Your list is one of devices, not one of persuasion technique. You use those devices within your copy when and where appropriate.

    Read Brian's post and print it out.

    NOW, here is one more formula. Time tested and proven.

    E of A = H of R SoM + P0I
    The Effectiveness of your Attempt to influence someone remotely is equal to the Harmony between the Recipient’s State of Mind and the Pre-Occupational Interrupter used to gain attention.


    Once you have attention, you hold it any way you can. Until they do what you want them to do.



    gjabiz


    PS. Read the B.Mc. post again and then print it out.







    Originally Posted by SamstaUK View Post

    I was learning about writing to persuade in school the other day, and was wondering if any of you here have heard of it? It's called 'A Forest':

    A - Alliteration
    F - Facts
    O - Opinions
    R - Repetition / Rhetorical Questions
    E - Examples / Experts
    S - Statistics
    T - Rule of three (Repeat something 3 times for it to stick in peoples heads)

    How effective do you think using this technique would be?
  • Profile picture of the author CurtisSWN
    CurtisSWN
    I have one, and it works pretty well, in fact you can insert any words you choose as long as it spells "GET RIGHT TO THE POINT". Very reader friendly.
  • Profile picture of the author BrianMcLeod
    BrianMcLeod
    Originally Posted by CurtisSWN View Post

    I have one, and it works pretty well, in fact you can insert any words you choose as long as it spells "GET RIGHT TO THE POINT". Very reader friendly.
    Curtis,

    I guess I understand what you're saying, but you haven't taken enough time or written it clearly enough for me to get it without fail.

    I'll think about what you said some more and get back to this later.

    Is that what you're after?

    Then your approach is perfect.
  • Profile picture of the author The Marketeer
    The Marketeer
    As soon as I read this post, I couldn't resist so here's one that I put together after being inspired by "A FOREST".

    You could say, I learnt this one in the school of improvisation. I named it "The TIMBER" Formula. So here goes:

    T - Tell em something they wanna hear right from the word, "Go".
    I - Instill in them a sense of empathy and deep understanding of their problem. It's storytime!
    M - Make their problem sound so bad that it makes them uncomfortable and then introduce your solution.
    B - Back your solution up with some solid proof.
    E - Educate them on the need for your solution and sell them on the benefits.
    R - Remind them of the importance of taking action and hit them with a strong call to action.
  • Profile picture of the author moreymcmb
    moreymcmb
    Originally Posted by dorothydot View Post

    Guess if it works for you, then it's spot-on great... for you!

    Doesn't really matter what others think. Just look at your results.

    Dot
    Exactly! If you haven`t tested yet, why ask other people!?

    I think that everything should be experienced first as a test, than put in action.

    Personally I prefer AIDA, because its simple and to the point.
  • Profile picture of the author mark healy
    mark healy
    i use the rule of AIDA but will try these you suggested
  • Profile picture of the author Adetony
    Adetony
    Great just heard of AIDA few days ago and today now I have to look for TIMBER in A FOREST of HELLYEAH.
    Great thread I must confess, I'm learning fast now.
  • Profile picture of the author Shiga
    Shiga
    It's much more complicated to learn that fomular than just remeber all the points in my mind.

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