Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Copywriting
Register Blogs Social Groups CalendarHelp Desk

Reply
LinkBack Thread Tools
Unread 21st April 2009, 03:53 PM   #1
HyperActive Warrior
 
SamstaUK's Avatar
 
Join Date: 2009
Location: Newcastle, UK
Posts: 119
Thanks: 33
Thanked 2 Times in 2 Posts
Default A Forest

I was learning about writing to persuade in school the other day, and was wondering if any of you here have heard of it? It's called 'A Forest':

A - Alliteration
F - Facts
O - Opinions
R - Repetition / Rhetorical Questions
E - Examples / Experts
S - Statistics
T - Rule of three (Repeat something 3 times for it to stick in peoples heads)

How effective do you think using this technique would be?

SamstaUK is offline   Reply With Quote
Unread 21st April 2009, 04:07 PM   #2
Marxist (Groucho)
War Room Member
 
Ken Strong's Avatar
 
Join Date: 2005
Location: Seattle, WA, USA.
Posts: 5,193
Blog Entries: 1
Thanks: 863
Thanked 1,844 Times in 833 Posts
Default Re: A Forest

Needlessly complicated. Sounds like something created by a tenured academic who never had to sell anything in their life.

Ken Strong is offline   Reply With Quote
Unread 21st April 2009, 05:52 PM   #3
ConsultingTycoon.com
War Room Member
 
Kyle Tully's Avatar
 
Join Date: 2007
Location: Vaucluse, Australia.
Posts: 2,340
Thanks: 93
Thanked 264 Times in 122 Posts
Default Re: A Forest

Actually I think it's spot on.

I use each of those techniques in my copy.

They are VERY powerful.

But it's not a "formula" I follow.

Kyle Tully is offline   Reply With Quote
Unread 21st April 2009, 06:04 PM   #4
Veteran Copywriter
War Room Member
 
Raydal's Avatar
 
Join Date: 2003
Location: Sarasota, FL, USA.
Posts: 4,728
Thanks: 355
Thanked 2,298 Times in 1,134 Posts
Default Re: A Forest

I can't say that I'm familiar with the acrostic but the elements
are quite common to persuasive speech. And, yes you can learn
a lot about copywriting from studying communication text books.

Look for the principles and just adapt to your audience.

-Ray Edwards

Raydal is offline   Reply With Quote
Unread 21st April 2009, 08:27 PM   #5
Copywriting Strategy
War Room Member
 
briancassingena's Avatar
 
Join Date: 2009
Location: Down Under
Posts: 367
Thanks: 210
Thanked 120 Times in 57 Posts
Default Re: A Forest

Quote:
Originally Posted by SamstaUK View Post
I was learning about writing to persuade in school the other day, and was wondering if any of you here have heard of it? It's called 'A Forest':

A - Alliteration
F - Facts
O - Opinions
R - Repetition / Rhetorical Questions
E - Examples / Experts
S - Statistics
T - Rule of three (Repeat something 3 times for it to stick in peoples heads)

How effective do you think using this technique would be?

Yeah it's not something copywriters teach, we follow formulas like

problem-aggravate-solve-prove-call to action

or

attention-interest-desire-action

The one you have quoted is not an a to z step by step formula even a novice can follow, unlike the 2 classic ones I have included here. It does seem like an academic theory, from someone with a marketing degree. Nothing against university, but a marketing degree and the ability to sell something are worlds apart.

Direct Response Copywriter
Australia's #1 Copywriting Strategy Expert
briancassingena is offline   Reply With Quote
Unread 22nd April 2009, 05:32 AM   #6
Selling with Stories
War Room Member
 
dorothydot's Avatar
 
Join Date: 2008
Location: Southern Maryland
Posts: 494
Thanks: 280
Thanked 118 Times in 101 Posts
Default Re: A Forest

Guess if it works for you, then it's spot-on great... for you!

Doesn't really matter what others think. Just look at your results.

Dot

"Sell the Magic of A Dream"
www.DP-Copywriting-Service.com
dorothydot is offline   Reply With Quote
Unread 22nd April 2009, 08:11 AM   #7
Fingers of Fury
War Room Member
 
BrianMcLeod's Avatar
 
Join Date: 2005
Location: Tarpon Springs, Florida, USA.
Posts: 2,974
Blog Entries: 5
Thanks: 2,445
Thanked 3,048 Times in 1,230 Posts
Default Re: A Forest

I've never heard of "a forest"... but I'm very familiar with the trees.

Each of the points are important in selling, but how and when to use them is a little more nuanced than simply running them down the line.

Here's one from the University of Street-Smart Selling where I matriculated - and this one's a little easier to "follow" in a sales message:

The HELLYEAH Copywriting Formula

H - Holler at 'em - Gain their attention
E - Empathize with 'em - give them some back story
L - Lambast the *******s that created the problem they're having
L - Legwork - show 'em that you walk the walk (prove it)
Y - Yes, there is a solution, and you have it...
E - Educate them on why your solution is the best fit for them
A - Action - demand that they take it, right now
H - Handle any lingering doubt or objections with risk reversal

: )

Of course, all formulas are academic in nature... the real world application of that formula sometimes require that you "break some rules" - so don't be slavish to sales dogma.

Here's the thread that HELLYEAH formula came from:

http://www.warriorforum.com/copywrit...les-pages.html

Best,

Brian

BrianMcLeod is online now   Reply With Quote
Unread 22nd April 2009, 08:17 AM   #8
HyperActive Warrior
 
Join Date: 2009
Posts: 417
Blog Entries: 9
Thanks: 60
Thanked 75 Times in 64 Posts
Default Re: A Forest

A FOREST - That's a cute way to remember an otherwise unrelated random assortment of persuasion tactics. It's not any kind of recipe or formula you can follow to ensure sales success. If you include "A FOREST" you'll have more persuasive copy, but that's no guarantee that you've included everything.

If you're fond of acronyms, master the AIDA formula. Then set AIDA in A FOREST and you'll have a very strong presentation.

HELLYEAH - I love that one, thanks!

Regards,
Allen

Success only requires four words. http://www.warriorforum.com/blogs/ad...our-words.html

Adaptive is offline   Reply With Quote
Unread 23rd April 2009, 09:37 AM   #9
Active Warrior
War Room Member
 
jamsferguson's Avatar
 
Join Date: 2008
Posts: 51
Thanks: 2
Thanked 7 Times in 6 Posts
Default Re: A Forest

Combine the AIDA with the elements of AFOREST in a not formulistic way, and you have awinner. I liked the last "H" part in HELLYEAH -it's a good reminder.
jamsferguson is offline   Reply With Quote
Unread 4th September 2012, 03:58 PM   #10
HyperActive Warrior
 
tylerjaysen's Avatar
 
Join Date: 2009
Location: San Clemente
Posts: 415
Thanks: 3
Thanked 65 Times in 48 Posts
Default Re: A Forest

yeah I've heard of that....and to answer your question... I think all that forest ...would work wonders.

I like the rules of 3...and repetition...to help make things stick. Works like a tee when going to college and passing those multiple choice exams.
tylerjaysen is offline   Reply With Quote
Unread 4th September 2012, 06:26 PM   #11
Warrior Member
 
Join Date: 2012
Location: PHC
Posts: 25
Thanks: 11
Thanked 2 Times in 2 Posts
Default Re: A Forest

Quote:
Originally Posted by briancassingena View Post
Yeah it's not something copywriters teach, we follow formulas like

problem-aggravate-solve-prove-call to action

or

attention-interest-desire-action

The one you have quoted is not an a to z step by step formula even a novice can follow, unlike the 2 classic ones I have included here. It does seem like an academic theory, from someone with a marketing degree. Nothing against university, but a marketing degree and the ability to sell something are worlds apart.
AIDA
A- Attention
I- Interest
D- Desire
A- Action
jompert is offline   Reply With Quote
Unread 5th September 2012, 07:50 AM   #12
Senior Warrior Member
War Room Member
 
gjabiz's Avatar
 
Join Date: 2006
Posts: 1,288
Thanks: 467
Thanked 1,539 Times in 567 Posts
Default ONE more formula.

Read Brian M. post and print it out.

Your list is one of devices, not one of persuasion technique. You use those devices within your copy when and where appropriate.

Read Brian's post and print it out.

NOW, here is one more formula. Time tested and proven.

E of A = H of R SoM + P0I
The Effectiveness of your Attempt to influence someone remotely is equal to the Harmony between the Recipientís State of Mind and the Pre-Occupational Interrupter used to gain attention.


Once you have attention, you hold it any way you can. Until they do what you want them to do.



gjabiz


PS. Read the B.Mc. post again and then print it out.







Quote:
Originally Posted by SamstaUK View Post
I was learning about writing to persuade in school the other day, and was wondering if any of you here have heard of it? It's called 'A Forest':

A - Alliteration
F - Facts
O - Opinions
R - Repetition / Rhetorical Questions
E - Examples / Experts
S - Statistics
T - Rule of three (Repeat something 3 times for it to stick in peoples heads)

How effective do you think using this technique would be?
gjabiz is offline   Reply With Quote
Unread 6th September 2012, 09:43 AM   #13
IM Warrior
War Room Member
 
Join Date: 2008
Location: St Paul, MN, USA
Posts: 422
Thanks: 22
Thanked 64 Times in 52 Posts
Default Re: A Forest

I have one, and it works pretty well, in fact you can insert any words you choose as long as it spells "GET RIGHT TO THE POINT". Very reader friendly.

Just do it.
CurtisSWN is offline   Reply With Quote
Unread 6th September 2012, 01:32 PM   #14
Fingers of Fury
War Room Member
 
BrianMcLeod's Avatar
 
Join Date: 2005
Location: Tarpon Springs, Florida, USA.
Posts: 2,974
Blog Entries: 5
Thanks: 2,445
Thanked 3,048 Times in 1,230 Posts
Default Re: A Forest

Quote:
Originally Posted by CurtisSWN View Post
I have one, and it works pretty well, in fact you can insert any words you choose as long as it spells "GET RIGHT TO THE POINT". Very reader friendly.
Curtis,

I guess I understand what you're saying, but you haven't taken enough time or written it clearly enough for me to get it without fail.

I'll think about what you said some more and get back to this later.

Is that what you're after?

Then your approach is perfect.

BrianMcLeod is online now   Reply With Quote
Unread 7th September 2012, 09:55 PM   #15
HyperActive Warrior
 
The Marketeer's Avatar
 
Join Date: 2011
Posts: 390
Thanks: 674
Thanked 136 Times in 114 Posts
Default Re: A Forest

As soon as I read this post, I couldn't resist so here's one that I put together after being inspired by "A FOREST".

You could say, I learnt this one in the school of improvisation. I named it "The TIMBER" Formula. So here goes:

T - Tell em something they wanna hear right from the word, "Go".
I - Instill in them a sense of empathy and deep understanding of their problem. It's storytime!
M - Make their problem sound so bad that it makes them uncomfortable and then introduce your solution.
B - Back your solution up with some solid proof.
E - Educate them on the need for your solution and sell them on the benefits.
R - Remind them of the importance of taking action and hit them with a strong call to action.
The Marketeer is offline   Reply With Quote
Unread 8th September 2012, 03:55 AM   #16
Warrior Member
 
moreymcmb's Avatar
 
Join Date: 2012
Location: Romania
Posts: 14
Thanks: 1
Thanked 2 Times in 1 Post
Default Re: A Forest

Quote:
Originally Posted by dorothydot View Post
Guess if it works for you, then it's spot-on great... for you!

Doesn't really matter what others think. Just look at your results.

Dot
Exactly! If you haven`t tested yet, why ask other people!?

I think that everything should be experienced first as a test, than put in action.

Personally I prefer AIDA, because its simple and to the point.
moreymcmb is offline   Reply With Quote
Unread 8th September 2012, 04:17 AM   #17
Advanced Warrior
War Room Member
 
mark healy's Avatar
 
Join Date: 2010
Location: United kingdom
Posts: 519
Thanks: 121
Thanked 223 Times in 79 Posts
Default Re: A Forest

i use the rule of AIDA but will try these you suggested

FREE Traffic Report.

Discover My Secret Battle-Tested Traffic Methods That Generate an Avalanche Of Visitors Per Month on Autopilot.

Click Here For Your FREE Traffic Report
mark healy is offline   Reply With Quote
Unread 9th September 2012, 06:12 PM   #18
Adetony
 
Join Date: 2012
Posts: 3
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: A Forest

Great just heard of AIDA few days ago and today now I have to look for TIMBER in A FOREST of HELLYEAH.
Great thread I must confess, I'm learning fast now.
Adetony is offline   Reply With Quote
Unread 11th September 2012, 07:11 AM   #19
Warrior Member
 
Join Date: 2012
Posts: 18
Thanks: 0
Thanked 1 Time in 1 Post
Default Re: A Forest

It's much more complicated to learn that fomular than just remeber all the points in my mind.
Shiga is offline   Reply With Quote
Reply

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Copywriting

Bookmarks

Tags
forest

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 02:06 AM.