Clayton Makepeace

These are two different products with some common themes.

The Ultimate Desktop Copy Coach (or how it's called now, after it was rebranded) it is about the A - Z process of writing sales copy. It focuses on writing, research and the salesmanship mindset.

The MBS is about running an copywriting business. It contains information on how to set-up deals, on how to boost the key metrics of a business, on how to negotiate and more big level strategy.

UDCC - Copywriting course.
MBS - Marketing & running a copywriting business.

I personally learned more from MBS since UDCC is just a big encyclopedia of everything found in copywriting structured in a logical manner. But if you are starting out, I would go with UDCC and then with MBS. One word of warning - even if every chapter in the UDCC ends with a set of tasks - like creating your offer or writing different types of bullets, the actual way the content is structured makes it hard to learn, compared to let's say John Carlton. Sometimes you feel like it's way too much information and that you are moving through it too fast.

The Simple Writing System is a great course.

How much money you've got to burn for copywriting education?

That depends my friend.

Let's be rational here. You want to learn copywriting so I'd go for something simple in the beginning like "Copywriting Secrets of A Marketing Rebel" by John Carlton.

As far as affording them, the UDCC was $1000 and MBS was over $1000. SWS is also at a high price. If you are a beginner in copywriting, you are better off reading the top 10 books in this niche than spending four figures yet.

And even if you will get them by other means, not officially, you should still start with the top ten books on copywriting.

But if you must have an answer: Simple Writing System Home Study by John Carlton.

Well ... the best way to get from intermediate to advance is to simply write and see in reality what kind of results are you achieving.

MBS will help you understand the entire DM process, how different metrics influence your business (like the average sale value) while SWS will teach you how to write copy that sells.

You can study both of them

I thought I received an email stating that they are relaunching SWS, there will be a free "lite" version and a paid one.

Hi,

I love Clayton Makepeace's Desktop Copy Coach.

His was the 5th copywriting course I purchased over 7 years ago and it is the one I feel helped me the most to learn the right way to layout copy, get the copy to flow like a greased slide and push for the sale to get products to sell well.

If I only had time or money for one it would be Clayton's.

Good luck with your copywriting business!

Jennie Heckel
Sales Letter Copywriter

If I may make a humble suggestion?

Since you're at an intermediate level, and can afford just about anything (I'm sure within reason) wouldn't it be better for you to get a mentorship with a copywriter? I mean sure you can learn a lot from courses. However, I think one of the best ways to learn something is to be taught by someone who actually does the thing you want to do.

Also, by having a mentor you can get direct feedback and bounce ideas off of your mentor. Something you can't do with a course such as those you were discussing.

If this is the route you may want to pursue, I would just like to make a recommendation that you check out Paul Hancox's copywriting mentorship. I'm taking his Ultimate Copywriter course right now, and I love it. I will probably, if it's still available, also get mentored by Paul after I get all the fundamentals down from his course.

Here is his mentoring link:

http://www.warriorforum.com/warrior-...res-how.html#1

Obviously, you don't have to pick him. I have seen several people on here say they started with his Ultimate Copywriting course. If this is the route you want to go, and you want some more options, other people could probably recommend some other mentors.