ANA [Assosication of National Advertisers] survey: Marketer budgets still tight
Even more reason you have to stand out to get some work from clients:
ANA survey: Marketer budgets still tight.
If the ad agency blames a tight budget this year, believe it. A survey by the Association of National Advertisers (ANA) finds the vast majority are still pushing cost savings and spending less on marketing. Of the 82% who tell the ANA they’re tightening their belt, two-thirds plan to cut marketing budgets by up to 10% this year.
Not all the cost-cutting is coming from advertising — travel and internal agency expenses are being slashed too. But most critical for radio is nearly half (46%) of ANA members say they are reducing media advertising budgets in 2013. “The ‘new normal’ for marketers is an environment that challenges brands to grow earnings through improved marketing effectiveness and increased spending efficiencies to cut costs,” ANA president Bob Liodice says. That “new normal” is here to stay for a while too, with more than half of marketers believing their budgets will stay the same over the next six months.
http://www.insideradio.com/Article.asp?id=2635832&spid=32061#.UVrdbFfDk_g
ANA survey: Marketer budgets still tight.
If the ad agency blames a tight budget this year, believe it. A survey by the Association of National Advertisers (ANA) finds the vast majority are still pushing cost savings and spending less on marketing. Of the 82% who tell the ANA they’re tightening their belt, two-thirds plan to cut marketing budgets by up to 10% this year.
Not all the cost-cutting is coming from advertising — travel and internal agency expenses are being slashed too. But most critical for radio is nearly half (46%) of ANA members say they are reducing media advertising budgets in 2013. “The ‘new normal’ for marketers is an environment that challenges brands to grow earnings through improved marketing effectiveness and increased spending efficiencies to cut costs,” ANA president Bob Liodice says. That “new normal” is here to stay for a while too, with more than half of marketers believing their budgets will stay the same over the next six months.
http://www.insideradio.com/Article.asp?id=2635832&spid=32061#.UVrdbFfDk_g