The surprising email subject headline that 46.91% opened

Hi Gang,

I sent this out email to my tax practice list.

And it got a 46.91% open rate, which is really good for me.

I credit that open rate to the fact the subject is something we all want: VIP access.

Plus, the timing of it really mattered, on April 15, the last day to do taxes.

Lastly, and this is a really cool "secret" to share: the teaser email copy compelled people to open it up.

And what I mean by teaser email copy is that when you get an email from Gmail, you see the email subject headline, and in grey, you see the beginning of the email.

I call that the "email teaser copy".

Most email copywriters NEVER openly talk about this vital subject.

Just know that's is really really important.

So, here's the email subject headline:

my cell phone #

Here's the teaser copy the gmail shows in grey:

In case you need to get a hold of me at a moments

Other points to know:

1) Hardly any professional gives out their cell phone number. Just doesn't happen.

2) I make getting a hold of me really really really hard.

Not because I'm "manufacturing demand" like Dan Kennedy, but because it's easier for me to block time on certain days to do certain things (btw, this helps if you're A.D.D. like me. Once I get in grove, it's easy to roll)

How you can swipe this concept in your practice:

1) What thing do your clients want, crave, demand that is considered rare in your field of practice.

2) tease them with giving it to them


Adam


p.s., if somebody asks, I'll be happy to paste the content of the email.