a lesson on writing better headlines
Because my first lessons in copywriting where with AWAI l, I often find myself going back to the basics when I get stuck - I wanted to share with you a little exercise that will help you increase your headlines effectiveness 10-fold.
Ready? Good, lets get started:
When you write a headline you always want your headlines to do at least 3 of these 4 things:
Be useful
Be urgent
Be unique
Be ultra-specific
If you can get your headlines to do these things you will have a powerful headline that is ready for the masses.
here is the test can you tell me which of these three headlines are the best?
A simple little exersice like this goes a long way in helping you achieve copywriting success.
which one is the best?
- Jonathan Webb
Ready? Good, lets get started:
When you write a headline you always want your headlines to do at least 3 of these 4 things:
Be useful
Be urgent
Be unique
Be ultra-specific
If you can get your headlines to do these things you will have a powerful headline that is ready for the masses.
here is the test can you tell me which of these three headlines are the best?
| Are you struggling to find new worthwhile woodworking projects? |
| would you like to have 16,000 different well detailed woodworking plans? |
| never be bored again- how to get over 16,000 different well detailed woodworking plans! |
which one is the best?
- Jonathan Webb