Hello Warrior Forum--Newbie ready to make his mark!!!

14 replies
Hello forum,

I've also started viewing post on this forum (I feel a little bad that none of the titles I've read was not on the suggested reading list thread) about a week ago, and the resources I picked up on this board alone has been most helpful. Today, I decided to pay the fee and join the site.

A year ago I bought into the AWAI hype (a little) and purchased the Resume writing program a year ago. Along with the purchase I get bombarded with daily e-mails of the array of products and courses they offer.

Part of my New Year's resolution was that I was was going to get my writing business off the ground, and start the process of walking away from my day-job as a HS English teacher. I've focused on three areas1) sports journalism because I have 7-years freelance writing experience in the field being published in print and online, but I don't anticipate to make much $$$ doing this--so its a hobby; 2) build a website, and run ads for the resume-writing business to build clientele to make $$$; 3) start a copywriting business by September.

The constant e-mails from AWAI promising to make six-figures copywriting intrigued me, but not enough to give them anymore of my heard-earned money. So I've read the following books on the subject:

"The Well-Fed Writer" by Peter Bowerman
"The Copywriter's Handbook" by Robert Bly
"The Wealthy Freelancer" by Steve Shaunwhite, Pete Savage, and Ed Gandia
"Writing White Papers by Michael Stelzner
"The Everything Guide to Writing Copy" by Steve Shaunwhite

I also built a website (www.anmijo.com) because each book stated that if you want to be taken seriously as a freelance copywriter a website is a must, I've started building a writing portfolio, and in the process of working with non-profits to build my portfolio as well.

I'm asking for some feedback as to whether I'm on the right track as far as my plan, what I've read, and my website.

Whatever feedback you can give me will be most helpful. I really want to succeed at this, so brutal honesty is welcomed (I'm a big boy I can take it!)
#forumnewbie #make #mark #ready #warrior
  • Profile picture of the author Jonwebb
    to be honest you are already far more qualified to handle such a company then alot of people here hoping to make it. I can't view your website, but ill will say this the books you bought are top notch they are really good.

    A place that help me grow as a writer and helped me generate some great ideas on how to market and create ads is...

    The Gary Halbert Letter

    you are on the right track for sure simply put - just keep writing. Copywriting is a totally different animal compared to more formal writing styles so it will take some getting used to.

    Good luck

    - Jonathan Webb
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    • Profile picture of the author bmcanmijo
      Thank you for your honesty Jonathan,

      I am excited about the opportunity to write, and make money doing it. Sorry about the link, I need to figure out how to link in this forum.

      I love this forum and all of the resources on here, and I haven't looked at upgrading yet, but I plan to do so this summer as I build clientele.
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      • Profile picture of the author DanteRomero
        You seem to be on a good track. First thing I notice about your site is your touch stone or "branding slogan". We get it write! Try to rethink that. Being funny and clever doesn't sell (althought, yes, you do see it done by ad agencies all the time. They are wasting their clients money, unfortunately). A great book on touchstones is "Positioning" by al ries and jack trout. Also the follow up "The new positioning" by the same authors. And The irresistible offer by Mark Joyner. For someone whose new, the copy on your site is off to a good start. Could be improved but I'm impressed.
        Signature

        "Perfection isn't important. Improvement is."

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  • Profile picture of the author gjabiz
    Coach BMc,
    Welcome.

    Before I tell you exactly how I got people to pay me 499 dollars for a resume and was hauling in excess of 1000 bux a day...

    Let me fire off a couple of neural pathways in your brain:

    Red Right 88

    The Fumble

    Now snap out of that "state of mind" you just entered and pay close attention.

    I'm a "hack" writer. There are at least 2 people here who have had to endure the editing of my work, so I'm sure you'll find confirmation on my very amateurish writing style.

    Graduated around 764 in my very large NEO high school class with a .6 avg.
    In other words, a D--- a football field away from the top of my class.

    The Vietnam War was in full swing and my educators felt it would be better if I got on with my life as opposed to spending any more usless time in the classroom. So I got a diploma and a nice invitation from my Uncle Sam.

    The point is, I've somehow managed to survive the last decade making a decent income from my writings on the Internet. They were mostly small specialty reports.

    I love writers. In fact both my kids are writers. One a grad from OU with a degree in Creative Writing, the other one Kent State, Political Science) is about to be published.

    I admire your skills. My warning is, don't let them get in the way of writing COPY which makes you money, sometimes English Teachers struggle with the lack of grammar or style.

    Welcome and good luck.

    gjabiz



    PS. OH, about the resume writing. How did I make 1000 bux a day writing resumes? I didn't write resumes. At least not for the bulk of that dough.

    I offered a guaranteed service, I would find a person their IDEAL job in 90 days or they got a complete refund plus free resumes. Never had to give a refund either.

    They paid me 499 dollars. Today I'd charge 1000 and let them pay over 3 months. I limited the service to 2 per day, and had a waiting list.
    Did about 4-7 regular resumes a day too, from 19.95 up to 75.00 depending on what they wanted.

    Would you like to know how I was able to offer this guaranteed service?
    Just ask.

    Originally Posted by bmcanmijo View Post

    Hello forum,

    I've also started viewing post on this forum (I feel a little bad that none of the titles I've read was not on the suggested reading list thread) about a week ago, and the resources I picked up on this board alone has been most helpful. Today, I decided to pay the fee and join the site.

    A year ago I bought into the AWAI hype (a little) and purchased the Resume writing program a year ago. Along with the purchase I get bombarded with daily e-mails of the array of products and courses they offer.

    Part of my New Year's resolution was that I was was going to get my writing business off the ground, and start the process of walking away from my day-job as a HS English teacher. I've focused on three areas1) sports journalism because I have 7-years freelance writing experience in the field being published in print and online, but I don't anticipate to make much $$$ doing this--so its a hobby; 2) build a website, and run ads for the resume-writing business to build clientele to make $$$; 3) start a copywriting business by September.

    The constant e-mails from AWAI promising to make six-figures copywriting intrigued me, but not enough to give them anymore of my heard-earned money. So I've read the following books on the subject:

    "The Well-Fed Writer" by Peter Bowerman
    "The Copywriter's Handbook" by Robert Bly
    "The Wealthy Freelancer" by Steve Shaunwhite, Pete Savage, and Ed Gandia
    "Writing White Papers by Michael Stelzner
    "The Everything Guide to Writing Copy" by Steve Shaunwhite

    I also built a website (www.anmijo.com) because each book stated that if you want to be taken seriously as a freelance copywriter a website is a must, I've started building a writing portfolio, and in the process of working with non-profits to build my portfolio as well.

    I'm asking for some feedback as to whether I'm on the right track as far as my plan, what I've read, and my website.

    Whatever feedback you can give me will be most helpful. I really want to succeed at this, so brutal honesty is welcomed (I'm a big boy I can take it!)
    {{ DiscussionBoard.errors[8009326].message }}
    • Profile picture of the author bmcanmijo
      [QUOTE=gjabiz;8009326]Coach BMc,
      Welcome.

      Before I tell you exactly how I got people to pay me 499 dollars for a resume and was hauling in excess of 1000 bux a day...

      Let me fire off a couple of neural pathways in your brain:

      Red Right 88 :confused:

      The Fumble

      Thanks for bringing back the BAD memories (anything to pick on a Cleveland Browns fan).

      I have a cousin who graduated from OU and many friends who graduated from Kent State. I would go into some of the parties on Kent's campus, but I'm trying to establish credibility on this site.

      I would live to know how you did that. As a matter of fact, I'm trying to get customers to pay the rates I have post right now. What market(s) do you target? I'm focusing on recent college grads and ppl re-entering the workforce, and career-changers w/little success.

      I have noticed a few of your posts, and you seem to be a straight-shooter.
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      • Profile picture of the author gjabiz
        Before I tell you how I did it, a couple of comments.

        This is just me, BUT, I know several others feel this way too...when WRITERS post here, I expect the posts to be perfect. NO spelling errors, no grammar or punctuation errors.

        If you spend an hour visiting many of the sites of these copywriters, you can't help but notice the spelling errors...now I'm speaking about selling WRITING services, with Copy Writing, you can mostly ignore the "English Rules" if your promotion works. In fact some of the Masters intentionally make such errors, they've found it helps...SOMETIMES.

        Since you, for now, consider me a "straight-shooter", you need to work hard on your web site before you show it to anyone, and that includes here.

        I get it is new, and a work in progress, but this site gets indexed fast, and someone in your area may be seeking a Resume and your posts may come up and with all the spelling errors in your posts, and with such a poorly designed web site, you could be costing yourself...maybe not, probably not.

        But consider you may be judged by potential clients based on what they see, for example all the Lorem ipsum in your brochure re: your resume writing business. I believe your brochure to be a mock up, correct?

        One thing which jumped out at me is, you're a generalist, which is fine, but say, for example, I'm a professional...you want to have a separate brochure and even a separate web site targeted to that segment of resume or CV's seekers.

        A word on your "PLAN", since that is what you asked about. It is scattered and unfocused.

        Imagine going into the classroom unprepared, without a plan. Just wing it right from the start of a new year. Tell your students to keep their books in their lockers and just bring a pad of paper and a pen to class, because you have no idea what you will be teaching that day.

        You, as a future career advisor, must have your career plan in place. Right now, you "know" the sports writing probably isn't going to happen fast enough, the Resume plan is doable, because AWAI told you so, and they told you HOW TO too, right? (When I visited AWAI and looked over all their courses, I left feeling extremely UNDERWHELMED).

        You could get lucky as a copywriter, especially at this site, IF you specialize in WSO writing or writing for warriors in general.

        Resume writers are a dime a dozen, check your local craigslist, so, in my best
        "straight-shooter" voice, start working on a better plan, OK?

        gjabiz

        PS How I did it was, I was a SPECIALIST. And used my copywriting skills to find hot, ready to buy prospects. Also...
        this might stimulate some ideas for you...

        http://usnews.nbcnews.com/_news/2012...ns-to-teachers


        Originally Posted by bmcanmijo View Post



        I would live to know how you did that. As a matter of fact, I'm trying to get customers to pay the rates I have post right now. What market(s) do you target? I'm focusing on recent college grads and ppl re-entering the workforce, and career-changers w/little success.

        I have noticed a few of your posts, and you seem to be a straight-shooter.
        {{ DiscussionBoard.errors[8011894].message }}
        • Profile picture of the author bmcanmijo
          Originally Posted by gjabiz View Post

          Since you, for now, consider me a "straight-shooter", you need to work hard on your web site before you show it to anyone, and that includes here.

          I get it is new, and a work in progress, but this site gets indexed fast, and someone in your area may be seeking a Resume and your posts may come up and with all the spelling errors in your posts, and with such a poorly designed web site, you could be costing yourself...maybe not, probably not.

          But consider you may be judged by potential clients based on what they see, for example all the Lorem ipsum in your brochure re: your resume writing business. I believe your brochure to be a mock up, correct?

          One thing which jumped out at me is, you're a generalist, which is fine, but say, for example, I'm a professional...you want to have a separate brochure and even a separate web site targeted to that segment of resume or CV's seekers.

          A word on your "PLAN", since that is what you asked about. It is scattered and unfocused.
          First, thanks for your honesty, and YES I still consider you a straight-shooter, and your advise is duly noted. As a matter of fact, I joined the Warrior Forum to get the truth about my business.

          I teach my children at home, my students in the classroom, and my players on the field to work hard, don't be afraid to take chances, stay away from DUMB, and be coach-able enough to accept criticism. And most importantly, I want to be a living example for those three groups, specifically, that "if daddy, Mr. M. or coach can do it, so can I."

          You are correct about me being a generalist. I may be casting my net too wide. I am having reservations about the resume business simply due to the competition, and my desire to put in the work to make it succeed. I'm good at writing resumes, but the passion to do it is not there.

          You are also correct about the sports journalism--it's not going to happen fast enough for my needs.

          Copywriting is intriguing because its a potentially smooth (and lucrative) transition from my current career portfolio, and it has elements that are aligned with my skill set and passions. I just need to narrow down my focus as you said.

          Again, gjabiz, thank you for shooting it straight--I truly appreciate it!

          Boris
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          • Profile picture of the author gjabiz
            Boris,

            You've gotten a lot of "go here", study this guy, buy this course, etc.

            Some guys here have spent thousands of dollars (and a lifelong learning and study program of copywriting should be part of your plan) on courses and books and even mentors and haven't made a dime with their copy.

            Give me your full attention for the next 10 minutes and see how things change for your mindset. This will prevent any information overload or paralysis by analysis which seems to doom so many.

            Open this link in a new window

            PictoGrigm of Remote Persuasion

            And then go back to my first post in this thread.

            Think of yourself as the QB in a gym with a curtain. Behind the curtain is your WR, but he doesn't know you exist. You do know he is running patterns, so you can figure out where to throw the ball and if your timing is right, it goes through the curtain and hits him up side his head. Now you've got his attention.

            The PictoGrigm of Remote Persuasion you see in the link is a "cryptic" message for how to write copy...thankfully, I have the code.

            Copywriting is about finding a TARGET, a person or entity which may have an interest in catching your ball...don't bother throwing it at a soccer player, they can't use their hands, eh?

            So, you must first get their ATTENTION, that is after you have some information about them, and know what they want/need or are searching for.

            In order for me to write the first response (consider it a promotion, an example of copy), I had to visit your site and learn more about you, my TARGET.

            Now armed with TARGET intelligence, I needed to get your attention, which is easy to do with a thread like this, because you asked for responses. But, I wanted to show you, that you can PRACTICE your copy skills while posting to the forum, eh?

            So I wrote the subject header just for you.

            How I made $1,000.00 a Day with my Resume Business in Akron, OH. Interested?

            The number, the location the question were written for YOU. Because I know it would generate some interest, perhaps more than other responses.

            Then came the Salutation, a PERSONALIZED ONE, which is a tested and proven effectiveness factor of Remote Influence.

            Next came one of the most used and effective devices in all of Copyland, the Interrupted STORY...you'll see it time and time again as you study copy.

            I'll tell you, but first


            This draws you in. Then, I "hypnotized" you with code words. I knew you, because of my homework, would understand the code, while most of the readers had not a clue.

            This was used to establish rapport, as was my "story", it introduced some cred, some familiar things which would resonate with you.

            Next came my command, to make YOU give me your interested attention, if only for a brief moment.

            All copy to this point, consider it to be my DECK copy in the post. Purpose of all deck copy is keep you reading, establish some rapport, arouse interest, SEE?

            The PS picked up the story, satisfied the part of the brain which was anticipating it, and then, perhaps, aroused some desire. I followed classical salesmanship technique up to this point.

            Then I teased a little and gave you a reason why you should read my next post.

            In other words, my post was a thought out and measured response...as all good copy should be
            .

            Now using my first post as the "example", look at the PictoGrigm of Remote Persuasion in the other window, and follow along the process, you being the TARGET on the Right, me being the QB on the left.

            IF you use that one piece of paper, and do the steps it shows, you'll be head and shoulders above the pack, and it WILL expedite your copy career because you now have an UNDERSTANDING of what it is all about.

            Copywriting is REMOTE PERSUASION using Sales technique.

            Make it more complicated at the risk of delaying your income, OK?

            gjabiz

            PS. The fatal error that many noobs make is; they think writing copy is about them... and it's really all about their TARGET. They too often, put the cart before the horse. Always ready to help out a sincere student of the craft.






            Originally Posted by bmcanmijo View Post

            First, thanks for your honesty, and YES I still consider you a straight-shooter, and your advise is duly noted. As a matter of fact, I joined the Warrior Forum to get the truth about my business.

            I teach my children at home, my students in the classroom, and my players on the field to work hard, don't be afraid to take chances, stay away from DUMB, and be coach-able enough to accept criticism. And most importantly, I want to be a living example for those three groups, specifically, that "if daddy, Mr. M. or coach can do it, so can I."

            You are correct about me being a generalist. I may be casting my net too wide. I am having reservations about the resume business simply due to the competition, and my desire to put in the work to make it succeed. I'm good at writing resumes, but the passion to do it is not there.

            You are also correct about the sports journalism--it's not going to happen fast enough for my needs.

            Copywriting is intriguing because its a potentially smooth (and lucrative) transition from my current career portfolio, and it has elements that are aligned with my skill set and passions. I just need to narrow down my focus as you said.

            Again, gjabiz, thank you for shooting it straight--I truly appreciate it!

            Boris
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        • Profile picture of the author bmcanmijo
          Originally Posted by gjabiz View Post

          gjabiz you are 'da man! I just signed up. I can most definitely monetize 14 years worth of lesson plans!

          Boris
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    • Profile picture of the author Steelshep
      [QUOTE=gjabiz;8009326]Coach BMc,
      Welcome.

      Before I tell you exactly how I got people to pay me 499 dollars for a resume and was hauling in excess of 1000 bux a day...

      Let me fire off a couple of neural pathways in your brain:

      Red Right 88

      The Fumble

      (You forgot "The Drive")


      Great Post gjabiz! I am also a newbie starting out. Thanks for the advice.
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      • [quote=Steelshep;8192526]
        Originally Posted by gjabiz View Post


        Red Right 88

        The Fumble

        (You forgot "The Drive")
        Ouch. I was there for The Drive. 80,000 fans filing out to the parking lots in near silence. Spooky.
        Signature
        Marketing is not a battle of products. It is a battle of perceptions.
        - Jack Trout
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  • Profile picture of the author Jonwebb
    Anytime

    To link you simply need to type in the link nothing fancy.

    This is a great place to learn there SO much information here ( sometimes bordering on to much)

    And the private sections have even more value

    anyway welcome to the warriors extended family

    - Jonathan
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  • Profile picture of the author Ryan Kuchel
    You should also checkout John Carltons blog. Really entertaining writer and one of the greats in the world of copywriting.
    The RANT - John Carlton's Official Blog
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  • Profile picture of the author AndrewCavanagh
    I'd recommend you also start studying some marketing.

    Anything by Jay Abraham would be a great start (Jay is also a
    great copywriter on top of being an amazing marketing consultant).

    You can get a whole pile of Jay Abraham material many of us
    paid a pretty penny for here completely free...
    Abraham.com - Marketing Genius

    Being a high paid direct response copywriter is about helping your
    clients make more profits and having a solid grounding in marketing
    will serve you well.

    Kindest regards,
    Andrew Cavanagh
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