Stupid agencies that don't know nothin' about conversions
The general discourse over here seems to be that "we, freelancers" possess some kind of knowledge that "they, agencies" do not.
That "they" are wasting client's money while "we" are so incredibly brilliant and conversions focused and .. and .. and .. I'm sure you know what I'm talking about.
According to some people, it almost seems like that once you start working in an agency you're suddenly incapable of opening, I don't know, "Scientific Advertising" and learning a couple of (very basic) principles from it.
Sounds pretty silly, right?
The truth (according to my humble observations) is that no matter what a [dead_copywriter] says, it's not always just about direct response.
Brand recognition IS a real goal. So is image building. And tons of other things the "superhot immediate conversions" copy guys easily write off but agencies do day in day out.
And if you think that online marketing is all about direct response... It isn't anymore.
You need to start digging into what "them agencies" are doing. For example, brand and image plays a more important role now than even just a year ago.
To most people here it's obvious. Yet the "stupid agencies that don't know nothing about conversions" cliché is something I get to see a bit too often.
Give me 15 minutes and I'll show you where your sales are dropping off â and how to lift them
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
-Andy Warhol
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
"Perfection isn't important. Improvement is."
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