Created My First Fitness Product: Critique My Sales Funnel

Hey Raza,
Looks like its gonna be a nice product but need to work on the sales letter as you said above.

I recommend adding some videos and photos.

Update here when you have finished it and I will happuly offer some constructive critiques

Personally I'm not sure that you need a presell page that links to a sales page. I can see where that strategy would be necessary for an affiliate marketer whereby the presell page leads someone elses product, however, this is your product, therefore you could consider eliminating that step. There are some other things I noticed but dinner is calling so I will let someone else chime in here.

It looks good. As someone in your targeted range, I'd probably be more influenced by some videos, diagrams, photos, as opposed to pure text.

Also Before and After pictures if you have some..

`Add more pictures in front page buddy ! It looks bit bit empty.

Ok.. here it goes..

You see, I'm a pretty busy guy. I hold down two jobs and I also hit the gym 6 days a week. I work out for approximately an hour and a half (10 minutes on the treadmill, 10 on the EFX and 10 minutes for warming up and stretching before I pump some iron). I've been at it for about a year now.

If anyone has been hitting the gym long enough (a month or two). They've probably done their due diligence and have all their "facts" sorted. Most of us "know" (or believe we know) how to stay on top of our macros and have a balanced diet. We know the intensity that best suits our body type... ecto meso and endo's are different body types that require different areas of focus and different lifting techniques.

I'm a believer and I contradict to a lot of the stuff you say...BUT, I'm open to other opinions and long as they're from a "credible" source. why should I believe anything you say? why should I believe your testimonials have any credibility? I don't "see" any results you've helped other people achieve.

You have to show more credibility and make me believe that the information I'm paying for is going to make me feel better about myself, Improve my social life and enable me to take my shirt off at the beach without feeling uncomfortable (Honestly, these are the primary reasons I started working out, I stayed because I genuinely fell in love with lifting and staying in good shape).

Look up Zyzz(R.I.P) - he wasn't the best and the most aesthetic guy out there, But he positioned himself as an authority. He had the ability to "inspire" other people to follow in his footsteps. This is one of his most memorable quotes.. and one I connect to word-to-word:

"I don’t workout for chicks, I workout to create an aura, when I walk into a room,introduce myself to someone, go for a job interview, I love looking dominant, in charge, and in control. I love walking past and having people point and talk about me, I love the fact that when i go somewhere with thousands of people, almost all of them will remember who I am when it is over, and I didn’t even have to say a word.”

^This is what you wanna sell.

He was hated by a lot of people in the fitness community, but he had a strong and religious following of people who literally worshiped him. They absorbed everything he said and lived by his word. Many still do and will continue to for the years to come. He wasn't someone I was a huge fan of... But I had a sense of respect for what he had managed to achieve.

One more thing, Please don't call it a "book", sell it as a "system"... A little branding never hurt anybody. I know many people say its hogwash, But it works. Go check out all the best products in your market, You'll see what I mean.

I'll touch on the credibility issue one more time - If you think your "lack" of social proof will kill your conversions, I suggest you partner up with a personal trainer or any other individual who you think will add to the "trust" factor.

Also include bonuses. It could be as simple as a mp3 version of your system that they can listen to while driving. You can also give them printable workout charts that they can use to stay on top of their routines. Small things like this could make a HUGE difference.

Lastly, Get your name out there... Put up some youtube tutorials, show a little skin

Good luck,
Kunal

P.S: I'm sorry if some of what I've written doesn't make sense, it tends to happen when I'm typing away without a pause. But I'm hoping you'll walk away with something useful from this post.

Just looking over your headline, I would say in the subhead you need to change the text "and get low body fat levels in 90 days" to something more specific. You can make it much stronger by adding in a specific number, like "decrease your body fat level by 5% in 90 days" or something like that.

I would first change the title to:

"Warning Don't Start A Work Out Program Until You See This" - Instead of Understand(It gets people attention faster, and they dive right to the questions)

Then I would add a big red (same red as the headline) title right above the text:

"Click to the next page where I reveal the scientific workout tricks and diet hacks busy guys can use to finally get ripped…"

The title should say "Revealed..."

Good luck, I'd also support the addition of images, and even a testimonial(before or after the questions"

You should also add a quick intro at the top middle to intro yourself to the audience reading.. then dive into the questions or into a testimonial and then questions.

But looks decent now, good luck with it!