I am pulling all my HAIR off! Wanna See It How I Do It?

29 replies
You know, really!!! I'm pulling ALL my hair off... & I am going bald...

Well... Hey! I am just kidding... It was just an attention grabber subject line to make you read this thread...

The thing is I would love to know if any of you know what's the best way here to simply elevate yourself onto the next level of executing your clients small online business as an online marketing automation consultant by writing some kick-ass direct response copy.

Now, here's the thing:

I am playing to my strengths.

I am doing what I love most.

I am about to start learning to execute lifecycle marketing & automate online business strategy efficiently as a professional for small businesses.

Here comes the thing...

I want to just write some kick-ass direct response copy & lead magnets for some online businesses just to get an inside peek at the psychology of our clients customers. This helps me with some real knowledge & experience while it adds to my portfolio & skillset at the same time as well. I like to be a master of one than be a jack of all, master of none.

For me, I am okay with whatever money comes my way but most copywriters who are starting out are often advised to never work for free or start with an incredibly low fee.

Let me make it very clear. Copywriting isn't an easy job. It's an art which has a huge learning curve to it. You can never be perfect in it, you got to keep learning all the time.

I am neither interested in being a copywriter full-time trading my time & brains to dollars because I just don't find it motivating enough neither I have the patience & tolerance to keep learning how to write copy day in day out.

I am passionate about the marketing fundamentals that a direct response copywriter understands & gives great attention to detail throughout the sales pitch he/she writes. This is what I am interested in learning the correct lifecycle marketing fundamentals & correct learning happens only through experience & correct guidance.

Believe me, I can write great copy at times when I have the mood & I am in it completely but I would never like to be known as just a regular the-guy-next-door 'copywriter'. If I have to earn my bread & butter for which I have to be called a 'copywriter' & do copywriting so that I can live a respectful life, then so be it.

However, the case is different right now. I just want to start building my portfolio so as to help clients & understand the needs of small business owners sharply.

All I need you to do is write your 0.02 cents about finding such clients who are willing to experiment a lot with their sales copy & marketing lifecycle.

Also, the compensation can be just anything so I don't really have rigid expectations from small business owners regarding the same.

How do I start? Where do I find such clients? Fees are the last thing on my mind right now. I just want to start learning these marketing fundamentals.

Can all you kick-ass direct response copywriting professionals expand on the solutions to my current challenge & convincingly help me?

Give your 2 cents before I pull all my hair off & get completely bald just kidding LOL

Ronak Shah.














Posted from Warrior Forum Reader for Android
#hair #pulling #wanna
  • Profile picture of the author ewenmack
    Originally Posted by Ronak Shah View Post


    However, the case is different right now. I just want to start building my portfolio so as to help clients & understand the needs of small business owners sharply.

    Posted from Warrior Forum Reader for Android
    Ronak that statement tells me you have a confused mind.

    You understand the wants and hurdles your target audience has
    to get to their goal, first.

    Once you get that nailed, then you find the right method to deliver your message.

    Do those 2 things in that order then you have no need for a "portfolio".

    Best,
    Ewen
    {{ DiscussionBoard.errors[8057941].message }}
  • Profile picture of the author Ronak Shah
    Originally Posted by ewenmack

    Quote:

    Originally Posted by Ronak Shah


    However, the case is different right now. I just want to start building my portfolio so as to help clients & understand the needs of small business owners sharply.

    Posted from Warrior Forum Reader for Android

    Ronak that statement tells me you have a confused mind.

    You understand the wants and hurdles your target audience has
    to get to their goal, first.

    Once you get that nailed, then you find the right method to deliver your message.

    Do those 2 things in that order then you have no need for a "portfolio".

    Best,
    Ewen
    Ewen,

    Thanks for your response.

    Just a clarification.

    I don't need a portfolio to become a full-time copywriter.

    I just need to demonstrate my sales-pitch writing skills to my clients in order to demonstrate that I clearly understand the problems and hurdles of small business owners in order to automate their online business better. I believe sales pitch writing is one solid part in the process & I need to understand my clients wants, needs, goals & his/her customers better. Am I correct or am I still sounding a little confused Ewen? I hope not...

    Can you help me with finding such small business owners who want leads & sales?

    Cheers!

    Warmest Regards,

    Ronak Shah.





    Posted from Warrior Forum Reader for Android
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8057995].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Ronak Shah View Post

      I need to understand my clients wants, needs, goals & his/her customers better.

      Posted from Warrior Forum Reader for Android
      Give us some clue that you know a reachable group who's goals that aren't being met,
      that have a history of buying a similar service.
      {{ DiscussionBoard.errors[8058009].message }}
  • Profile picture of the author Ronak Shah
    Originally Posted by ewenmack

    Quote:

    Originally Posted by Ronak Shah

    I need to understand my clients wants, needs, goals & his/her customers better.

    Posted from Warrior Forum Reader for Android

    Give us some clue that you know a reachable group who's goals that aren't being met,
    that have a history of buying a similar service.
    Ewen,

    I am mostly talking about small businesses who get / track leads and or sales online but do not have an efficacious system in place. Moreover, they do not how to effectively automate the system & track the system on auto-pilot.

    It maybe that they have an online or even an offline product or service that needs an automated system in place & need to use tracking tools like infusionsoft that track the traffic, leads, responses, sales, upsells, referrals, etc but really don't know how.

    For sure, they have a website which attracts traffic, captures leads, warms up prospects, converts prospects into customers, upsells another products & so on so forth.

    This is the group of small businesses that I am talking about.

    Ronak.



    Posted from Warrior Forum Reader for Android
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8058860].message }}
  • Profile picture of the author simplewriting
    Using misleading titles? *Tsk tsk*

    I wish you the best of luck in all your endeavour's. :rolleyes:

    - Kunal
    Signature

    You're only as good as your last sentence...

    {{ DiscussionBoard.errors[8058877].message }}
    • Profile picture of the author Cool Hand Luke
      Originally Posted by simplewriting View Post

      Using misleading titles? *Tsk tsk*

      I wish you the best of luck in all your endeavour's. :rolleyes:

      - Kunal
      I wish you the best of luck in yours.... Considering you advertise your writing services in your signature and you spell "endeavours" with a random apostrophe, you may need it.
      {{ DiscussionBoard.errors[8064138].message }}
      • Profile picture of the author simplewriting
        Originally Posted by Cool Hand Luke View Post

        I wish you the best of luck in yours.... Considering you advertise your writing services in your signature and you spell "endeavours" with a random apostrophe, you may need it.
        Yep, got me there

        Please refer to my recent post for more on my writing skills:
        http://www.warriorforum.com/copywrit...py-writer.html

        But that still doesn't mean I was wrong in pointing out that using a misleading headline is wrong.

        -Kunal
        Signature

        You're only as good as your last sentence...

        {{ DiscussionBoard.errors[8064455].message }}
        • Profile picture of the author Ronak Shah
          Originally Posted by simplewriting View Post

          Yep, got me there

          Please refer to my recent post for more on my writing skills:
          http://www.warriorforum.com/copywrit...py-writer.html

          But that still doesn't mean I was wrong in pointing out that using a misleading headline is wrong.

          -Kunal
          Okay, you're a crappy writer. Agreed.

          I was just posing as someone said in another thread: "Ethical Pickpocket"...

          Oh! Too bad... The headline was unethical? Is it? BIG DEAL. You know I made a million dollars with this headline already & I am going to make $100 million with wrong headlines wilfully LOL...

          I wrote something innovative to describe that I need help. Do I need your approval? Ofcourse NOT.

          People aren't just crazy, they're crappier too. Holy crap. LOL. 'Cos copywriters are great spirits which small minds cannot comprehend. Got work? Get to work baby!
          Signature
          I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

          Now, Here's The REAL DEAL:
          Either I make YOU at least 10 times of what I charge YOU OR
          I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
          *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
          {{ DiscussionBoard.errors[8064563].message }}
          • Profile picture of the author simplewriting
            Originally Posted by Ronak Shah View Post

            Okay, you're a crappy writer. Agreed.

            I was just posing as someone said in another thread: "Ethical Pickpocket"...

            Oh! Too bad... The headline was unethical? Is it? BIG DEAL. You know I made a million dollars with this headline already & I am going to make $100 million with wrong headlines wilfully LOL...

            I wrote something innovative to describe that I need help. Do I need your approval? Ofcourse NOT.

            People aren't just crazy, they're crappier too. Holy crap. LOL. 'Cos copywriters are great spirits which small minds cannot comprehend. Got work? Get to work baby!
            Understood, Good to know.

            It was an obvious mistake to point that out, my bad.

            -Kunal
            Signature

            You're only as good as your last sentence...

            {{ DiscussionBoard.errors[8065624].message }}
  • Profile picture of the author Ronak Shah
    Originally Posted by Naren Blaice

    Ronak, so you like copywriting.

    But you don't * just* want to write copy.

    You want to find people who will give you a back-door pass into their business.

    You want to write copy for them and help them with their marketing funnel?
    Well, as I said I am playing to my strengths. I can relate to people well enough & I am great at strategy. This is the exact reason why I choose to work on their lifecycle marketing funnel rather than *just* write copy which is quite hectic & tedious considering that copywriting does not guarantee a success story every time you write for a client.

    I am seeing some responses to this thread but no response as yet to my request for help. Please help. Thanks.

    Ronak.


    Posted from Warrior Forum Reader for Android
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8059627].message }}
  • Profile picture of the author Ronak Shah
    Any inputs Ewen? Please Guide. Ronak.


    Posted from Warrior Forum Reader for Android
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8063975].message }}
  • Profile picture of the author Ronak Shah
    To my dearest copywriting friends in this copywriting forum,

    You see, times have changed. I have changed a lot. I have understood to be useful, helpful & powerful. This is the way to go.

    I am about to pull all my hair off if I really don't get some useful guidance... & suitable...

    HELP!

    I really am going to pull all my hair off if I don't really get some great help to grow as a online marketing automation consultant. As I said copywriting is just one small & fine part of the process. Can you guys please guide?

    Warmest Regards,
    Ronak Shah.
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8064202].message }}
  • Profile picture of the author Jason_V
    This is what I get from your post:

    I am an expert in helping businesses with their marketing funnel and tracking systems.

    I don't know how to market to these businesses or actually how to help them.

    I don't want to learn how to do this, I just want to know how to do this.

    I want everything handed to me on a silver platter.


    HELP
    Signature
    "When you do something exactly wrong, you always turn up something."
    -Andy Warhol
    {{ DiscussionBoard.errors[8064280].message }}
    • Profile picture of the author Ronak Shah
      Originally Posted by Jason_V View Post

      This is what I get from your post:

      I am an expert in helping businesses with their marketing funnel and tracking systems.

      I don't know how to market to these businesses or actually how to help them.

      I don't want to learn how to do this, I just want to know how to do this.

      I want everything handed to me on a silver platter.


      HELP
      Absolutely vague impression you have about what I want. Sorry. I did say I am going to learn how to help small businesses & then later on I may become an expert at it. I never claimed to be an expert at it.

      Neither did I ever say I don't want to learn how to do it so you need to read things clearly.

      You completely misquoted me & assumed the wrong stuff. I am appalled at your ignorance.
      Signature
      I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

      Now, Here's The REAL DEAL:
      Either I make YOU at least 10 times of what I charge YOU OR
      I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
      *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
      {{ DiscussionBoard.errors[8064403].message }}
  • I'm not 100% sure what you are asking for, but let's look at this part:

    All I need you to do is write your 0.02 cents about finding such clients who are willing to experiment a lot with their sales copy & marketing lifecycle.

    Also, the compensation can be just anything so I don't really have rigid expectations from small business owners regarding the same.

    How do I start? Where do I find such clients? Fees are the last thing on my mind right now. I just want to start learning these marketing fundamentals.

    You find small business clients by going and talking to them. Walk in the front door and have a conversation. You won't know if they are "willing to experiment" unless you find out what they are doing and how it is working.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[8064358].message }}
  • Profile picture of the author Scott Murdaugh
    Maybe you should create an automated marketing system to predictably and consistently attract consulting clients. Since that's what you want to do for other businesses, why not yours?
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

    {{ DiscussionBoard.errors[8064474].message }}
    • Profile picture of the author Ronak Shah
      Hey Scott,

      It's nice talking to you after a really long time.

      Actually, practice makes man perfect. So, before I actually get on the job & acquire training I had like to make use of the time I have & build up the skill to create effective lead magnets that would increase the leads for clients & track it as well.

      It's always great to write copy regularly before you actually implement the marketing funnel strategies. It gives you some hints about what's wrong with a marketing funnel of a client when you're inquiring more about his/her business.

      I just want to build up my expertise, experience & skillset. This is just the way to build my momentum for complete growth. Can anyone help?
      Signature
      I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

      Now, Here's The REAL DEAL:
      Either I make YOU at least 10 times of what I charge YOU OR
      I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
      *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
      {{ DiscussionBoard.errors[8064534].message }}
  • If you want to help small business owners with their marketing funnels, start with your own funnel. As Scott said, create a system to attract clients.

    Here is a good factoid. Of all the people that express interest in a product or service, 50% of them will do nothing. Of the 50% that buy, only 15% will buy within 90 days of the initial inquiry.

    The remaining 85% will be spread out over the next 18 months or so. That means you need a follow up system to stay in touch. One way to do that is with special reports, free recorded messages or other advertorials that combine useful information with a specific offer at the end. (A specific offer is not "If you need this service, visit our website.")

    A report by the Inquiry Handling Service shows that these percentages are consistent across many product amd service categories. Set up your own sales and lead generating funnel and then show business owners how to do the same.

    That data came from podcast #5 of ILoveMarketing.com. My guess is you've been around WF long enough you already know how to do the things you are asking about. If not, that podcast will show you how to get a basic funnel started and get business in the door.

    One other thought: Very few businesses keep in touch with their clients on a consistent basis. They usually get too busy, or they don't know how to write enticing flyers, postcards or emails.

    That is one reason they have so many "lost" clients. A good foot-in-the-door offer you could make local businesses is a reactivation campaign to bring back customers that have drifted away.

    A critical point of a reactivation campaign is the offer must be really good. Some business owners will complain that it is "too good." Explain the lifetime value of each customer and how they will recoup that money several times. Plus, they are already ahead of the game because the customer already knows the business and where they are located.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[8064650].message }}
  • Profile picture of the author Ronak Shah
    Great advice Joe.

    I very much admire that you took the time out for me to advise me specifically.

    This forum is great. AWESOME.

    However, you kind of missed out on my main point which is specific. I want to just build lead magnets for clients who don't have any but need them get done. This is the part I am looking at.

    About building the funnel for myself to show clients how it's going to be done for them, I will be trained for implementing & executing the funnel myself.

    Thank you so much for showing the way. However, I am looking for some warm up sessions with copy & clients. Any advice on how to find such serious clients?

    Ronak.



    Posted from Warrior Forum Reader for Android
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8064796].message }}
    • Profile picture of the author Jason_V
      Originally Posted by Ronak Shah View Post

      Great advice Joe.

      I very much admire that you took the time out for me to advise me specifically.

      This forum is great. AWESOME.

      However, you kind of missed out on my main point which is specific. I want to just build lead magnets for clients who don't have any but need them get done. This is the part I am looking at.

      About building the funnel for myself to show clients how it's going to be done for them, I will be trained for implementing & executing the funnel myself.

      Thank you so much for showing the way. However, I am looking for some warm up sessions with copy & clients. Any advice on how to find such serious clients?

      Ronak.



      Posted from Warrior Forum Reader for Android

      http://www.warriorforum.com/copywrit...pywriters.html

      Offline Marketing Discussions

      Knock yourself out.
      Signature
      "When you do something exactly wrong, you always turn up something."
      -Andy Warhol
      {{ DiscussionBoard.errors[8065098].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Ronak Shah View Post

      I want to just build lead magnets for clients who don't have any but need them get done.
      Posted from Warrior Forum Reader for Android
      Ronak, here's the BIG obstacle you'll face...you are going into a market that has little or no awareness of the need and benefit of lead magnets.

      Many a marketer have sunk good money after good money attempting to educate a market of the benefit of their "great" thing and only have misery and an empty bank account to show for it.

      Now if you go into a market that has, at some level, shown by their buying and usage history, they have made some level of commitment to use a lead magnet, then it becomes a matter of why your solution is better than others.

      Big distinction which needs to be made crystal clear.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8066394].message }}
      • Profile picture of the author Ronak Shah
        Originally Posted by ewenmack View Post

        Ronak, here's the BIG obstacle you'll face...you are going into a market that has little or no awareness of the need and benefit of lead magnets.

        Many a marketer have sunk good money after good money attempting to educate a market of the benefit of their "great" thing and only have misery and an empty bank account to show for it.

        Now if you go into a market that has, at some level, shown by their buying and usage history, they have made some level of commitment to use a lead magnet, then it becomes a matter of why your solution is better than others.

        Big distinction which needs to be made crystal clear.

        Best,
        Ewen
        Ewen,

        I need to start with engaging with clients by offering a 15 minutes starter consulting session free to assess whether the prospects are a good fit to do business with.

        You're bang on Ewen. I may need to offer a video or some other information that would warm up these cold prospects about how they can increase their profits in a short span of time & get them interested in the service offer we have for them.

        I will limit the number of clients we will take so that would restrict the service offer to the small business owners who sign up on a first come first serve basis.
        Signature
        I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

        Now, Here's The REAL DEAL:
        Either I make YOU at least 10 times of what I charge YOU OR
        I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
        *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
        {{ DiscussionBoard.errors[8067473].message }}
        • Profile picture of the author ewenmack
          Originally Posted by Ronak Shah View Post

          I may need to offer a video or some other information that would warm up these cold prospects
          Ronak, I still believe you haven't "got it" from my last post.

          You are talking about cold when you should be going after warm to hot prospects.

          This week I landed 2 luxury hotels, 2 bars, and a cinema
          as clients.

          They were already using a similar product I sell.

          No educating them of the value of it
          as they use it every day as part of their business.

          They were part of a warm market.

          The email discussions got straight into whether what I offered was better than their present provider.

          And that's the point I'm trying to get into your head...go after those that are already using lead magnets and offer them something better.

          If by now you don't "get it",
          I don't have much hope for you.

          Best,
          Ewen
          {{ DiscussionBoard.errors[8067497].message }}
  • Not sure if you are goofing on us at this point but I'll take another shot. As I understand it, you want to work with small business owners and help them with their marketing. You prefer to work with businesses that are open to different ideas so you can experiment and learn.

    First, finding businesses that need marketing help is easy. As Jay Abraham says, 90% of all businesses have no idea what they are doing marketing-wise:

    Most small and medium-sized company owners don’t market at all. And the few who do—well, they tend to market very traditionally, which is a euphemistic way of saying “ineffectually.” They neither monitor performance nor strive to improve marketing variables that could give them this geometric boost. (Marketing variables are factors that can cause huge swings in results.)

    Abraham, Jay (2009-05-26). The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times (Kindle Locations 570-572). Perseus Books Group. Kindle Edition.

    So, just cold walk into local businesses and introduce yourself. Could be a b2b or a retail operation. Not everyone will talk to you but enough will. Just keep introducing yourself.

    Have a conversation about their business. Let them talk and they will tell you everything you need to know. Also, look around. What are the customers like? Is the parking lot full? Etc.

    There is a very good chance they don't have a mailing list. That is one of the services you can offer. Help them organize an autoresponder or direct mail list and send out regular promotions or newsletters.

    Show them how to use attraction marketing to develop leads. Set up a free recorded message, or create a special report.

    Develop a lead gen website with toll-free numbers that go direct to the business.

    Segment the new list you have and find the old customers that have strayed away. Reactivate them by sending them an irresistible offer. There's another service you can provide.

    Look at their advertising. More than likely it is image-based and lacks a compelling offer and deadline. Rewrite their ads with direct response techniques and bring in new sales.

    Start with small businesses and work your way up. You don't really have to do any experimenting because so many businesses are not even doing the tried and true methods that have been developed over the last 100 years. Stick to the basics, get some hits and you are off and running. Continue to look for areas in their business you can help with marketing and copywriting.

    Am I close?
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[8065365].message }}
  • Profile picture of the author pepes4329
    "you want to work with small business owners and help them with their marketing."

    I'm a Small Business owner and need help with MARKETING

    lets talk
    {{ DiscussionBoard.errors[8065648].message }}
  • Profile picture of the author Ronak Shah
    Originally Posted by joe golfer

    Not sure if you are goofing on us at this point but I'll take another shot. As I understand it, you want to work with small business owners and help them with their marketing. You prefer to work with businesses that are open to different ideas so you can experiment and learn.

    First, finding businesses that need marketing help is easy. As Jay Abraham says, 90% of all businesses have no idea what they are doing marketing-wise. So, just cold walk into local businesses and introduce yourself. Could be a b2b or a retail operation. Not everyone will talk to you but enough will. Just keep introducing yourself.

    Have a conversation about their business. Let them talk and they will tell you everything you need to know. Also, look around. What are the customers like? Is the parking lot full? Etc.

    There is a very good chance they don't have a mailing list. That is one of the services you can offer. Help them organize an autoresponder or direct mail list and send out regular promotions or newsletters.

    Show them how to use attraction marketing to develop leads. Set up a free recorded message, or create a special report.

    Develop a lead gen website with toll-free numbers that go direct to the business.

    Segment the new list you have and find the old customers that have strayed away. Reactivate them by sending them an irresistible offer. There's another service you can provide.

    Look at their advertising. More than likely it is image-based and lacks a compelling offer and deadline. Rewrite their ads with direct response techniques and bring in new sales.

    Start with small businesses and work your way up. You don't really have to do any experimenting because so many businesses are not even doing the tried and true methods that have been developed over the last 100 years. Stick to the basics, get some hits and you are off and running. Continue to look for areas in their business you can help with marketing and copywriting.

    Am I close?
    Well Joe, you just described the marketing lifecycle in detail. I am not talking about it. I am specifically talking about creating lead magnets only for them right now.

    Anyways, my guess is that I got to start sending inquiries to B2B small businesses stating if they have any of the pain points that I help my clients with. I think that grabs the attention & then I can generate some of their interest in engaging & listening to me more to resolve their pain points which will create a craving or a strong desire for them to seek help from me. So, you're close enough I guess so.

    If I had to rate it, I would rate it great simplistic advice Joe. I would definitely report back with the results I get from cold calls later on here on this thread. In the meanwhile, I would contact some of the small business owners in this forum as well.

    Thanks Joe. If anyone has any new helpful ideas, please feel free to post them here on this thread. Thanks.

    Ronak Shah.



    Posted from Warrior Forum Reader for Android
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8065898].message }}
    • Originally Posted by Ronak Shah View Post

      Well Joe, you just described the marketing lifecycle in detail. I am not talking about it. I am specifically talking about creating lead magnets only for them right now.

      Anyways, my guess is that I got to start sending inquiries to B2B small businesses stating if they have any of the pain points that I help my clients with. I think that grabs the attention & then I can generate some of their interest in engaging & listening to me more to resolve their pain points which will create a craving or a strong desire for them to seek help from me. So, you're close enough I guess so.

      If I had to rate it, I would rate it great simplistic advice Joe. I would definitely report back with the results I get from cold calls later on here on this thread. In the meanwhile, I would contact some of the small business owners in this forum as well.

      Thanks Joe. If anyone has any new helpful ideas, please feel free to post them here on this thread. Thanks.

      Ronak Shah.



      Posted from Warrior Forum Reader for Android
      Check out the offline forum--lots of good threads in there about lead generation and copy tips for small businesses. As far as lead gen copy, Even Mack is great, Steve the Copywriter is a flyer expert, Bruce NewMedia has some WSOs on offline direct mail, and Bob Ross is one of the go to guys for postcard marketing. There are others good lead gen Warriors but that's just off the top of my head.
      Signature
      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
      {{ DiscussionBoard.errors[8066186].message }}
  • Profile picture of the author Daniel Scott
    I think we can safely say marketing is not your strength at this stage.

    Nor is being motivated enough to learn, and ballsy enough to get out and do it.

    You can get all the advice on a forum you want, but ultimately, you'll learn by getting out there and doing it.

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

    {{ DiscussionBoard.errors[8067138].message }}
  • Profile picture of the author Ronak Shah
    Daniel,

    I appreciate your views. It's been a long time I heard from you buddy.

    However, you can say whatever you feel like. All the people who know me think, feel & believe I am excellent at marketing.

    I don't like to waste time doing all the wrong things & then at the end make no money at all.

    As I have been saying I really am not so keen on being a copywriter as of now. My strength is that I can relate to people better & help them with their marketing strategy.

    This thread has both been useful & helpful. Taking action does get results so it's important that you do not presume my actions even before I have started working to a strategic plan.

    I am still about to start learning to setup the marketing funnel. I am not perfect but I do plan to make the most of my time.

    Your judgment is NEVER the final word. I don't mind your criticism & I respect it.

    Thanks.

    Ronak.


    Posted from Warrior Forum Reader for Android
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8067388].message }}

Trending Topics