Need some last minute suggestions from my COPY friends

Hey jt47000,

Right off the bat I get the feeling that you are trying to do too much with your videos. I'll admit I am no expert in video marketing, but this is how I am when I watch a video on Youtube. I watch it for the content the title promised me. That means your title needs to draw me in from the Youtube or Google search engine right off the bat. Next I like to actually watch the video and enjoy it. That means video annotations popping up throughout the video really annoy me. The beginning is ok and even better in my opinion is at the end. This way once you have impressed me with the content of your video I am in the mindset of "How can I get more?" and walla I see a subscribe or check out my site annotation. Even better would be either you telling me or a slide at the very end giving me a small ad/call to action.


Check out that video. The title really gets me interested and draws me in. The only thing distracting is the site name at the bottom which is not a big deal because it is part of the video and not a random annotation covering content I want to see. At the very end they have a call to action saying come get my free course. Obviously in the free course they probably sell you on the paid version, but the point is if you want to promote your paid version, make a video that is dedicated solely to selling people on your product. If you want to promote your free mini course, make a video that is solely dedicated to your mini course like the example above. and you can always throw in a subscribe here and there or produce videos of you playing/giving tips with a small advert at the end saying to subscribe.

As far as your annotations go. The subscribe one is pretty easy. Just ask them to subscribe if they want more of _____ and reiterate what they just saw in your video in that blank.

The annotation about your free mini course should have a benefit in it and should build interest. For example: Want to play the guitar like all of the pros? My "TOP SECRET Guitar Tips" newsletter is Absolutely FREE and will have you playing like the pros in just 5 sessions!!! Click Here to sign up!

and finally the paid product annotation. It kind of needs purpose just like the above one (benefits and emotional triggers) Some ideas could include a time frame in which we could learn to play like you, how you can make it an easy process for us, what playing the guitar well can do for me...or something that a guitar player will want to buy your product for. I don't care so much to know how you learned as how I can learn to play the guitar like Aerosmith by next week. Just make sure what you promise you can deliver on.


Like I said above I would focus your videos more and have each one only promote one or two of the goals you want to achieve. If it was me I would probably use the videos to drive traffic to my mini course or tips newsletter and then save all my selling/advertising of my paid course for the newsletter and not do it in my youtube videos. Maybe a video marketing junkie can hop in here and give you some advice as well

Hope that helps a little

- MrJman006

My first thought when you said, "learn how to pay the guitar just like me..." I wanted to know who you are! You don't gave to be a professional or anything, I just want to know more about you. In other words, why would we care if we play like you?

Thanks Mr.Jman. I really appreciate the advice. That example video you gave was no fluff, I really liked it. Also, Im with you on tons of annotations... Kinda lame... Thanks for your advice, you definitely are pointing me in the right direction!

I have a reputation on youtube for my guitar lessons.. they are "real" and i don't bs the viewer. I dont focus on crap they dont need to learn and I'm right to the point. They video proves my playing ability and i do get alot of props in the comments as well as video likes, so the video instantly shows them my ability and how I'm a normal dude just like them.. playing guitar in my basement.. lol!

Thanks for the thought