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Could you critique my friend's website for copywriting?

by GeoMasters
2 replies
Hey guys, one of my friends asked me if I could post his site on here to get some critique on his website. The text is very technical but I think you will get the overall idea. Anyway, he owns a software which he is marketing to several types of businesses. I told him that he might have to make a website tailored to each industry he is targeting, but for now this is all he has. So, let me know if the copy is good or bad. Also please, if you could give some advice that would be awesome.

Here is the link: Home

Thanks!
#copywriting #critique #friend #website
  • Profile picture of the author Alex Cohen
    The headline is poor, because it's filled with abstract words that say nothing...
    • "Unrivaled Design and Functionality"
    • "A Revolutionary Leap Forward"
    Be more specific. State a specific, big benefit and include curiosity.

    Alex
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  • Profile picture of the author GforceSage
    Hi,
    The copy is fine. I wouldn't use two dark colors on the top of your page. It need's more of a contrast so Hanibal stands out more. Get rid of all of that empty white space under phase 1 and 2. For phase 3, it is written as III. Use a 3 to keep it uniform like phase 1 and 2. You could move phase 3 below phase 1 and 2 since there is a lot of content to list. A mission statement (subtle sales pitch) for what your visitor is about to encounter wouldn't hurt. What's there reads good if it is cleaned up a bit.
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