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The 12 minute copywriting course. Is copywriting salesmanship?

by gjabiz
1 replies
There are some unusual suggestions in my bag of tricks for noob copywriters, such as
Aristotle's Rhetoric and
Lajos Egri's The Art of Dramatic Writing

As well as Joe Campbell's anything.

In a recent post, it was suggested you watch some movies, especially The Music Man with Robert Preston.

Well, I know...so, here's a 12 minutes of Salesmanship, with my notes.


This is the opening, Rock Island. Use your imagination (you got one, eh?) and instead of salesman, think this a train full of Copywriters...there is the copynazi in the corner, yelling "what you talkin about"...sort of.

And instead of Prof. Hill, think of the late,
Sir
Gary
Halbert...and as the guy says telling the forum, er, train about Hill, he calls him an always on the bullseye SALESMAN.

Hill
Cold calls on small towns and sells band instruments and uniforms.

Then, in this scene watch him think. He's looking for a HOOK and note his keen copywriter's eye on what people are curious about.
Watch him plant the seed of desire. The clip starts dark, nothing wrong with it, give it a few seconds


Then, just one more look at his copy at the school, as he paints beautiful
FUTURE pictures and evokes involvement.


There you go, a 12 minutes or so of COPYWRITING/SALESMANSHIP wrapped in an entertaining way.

gjabiz

PS. Now go read some Shakespeare, especially,
Friends, Romans and Country men, lend me your ear.

Isn't that what you want, some of their attention???
#copywriting #minute #print #salesmanship
  • Profile picture of the author AndrewCavanagh
    Ha ha nice post.

    You might actually want to WRITE some copy too as
    part of your exercise.

    Writing copy is a bit like writing the script for a screenplay or the dialogue for a novel.

    You want it to sound like a real person is talking but if you ever listen to a real person talking you realize very quickly that they stammer, they pause, and a lot of what they say is just empty, boring filler.

    When you write copy you need to employ the writer's trick of making your copy sound like ordinary language while you pack it with emotive, powerful words and images way beyond ordinary conversation.

    Good copy like this can't be contrived.

    It just flows out of you when you're in the right emotional state.

    And to add something new to this post you can get yourself into
    the state to write in that everyday persuasive language by
    watching or listening to some movie scenes...
    Copywriting Movies

    Kindest regards,
    Andrew Cavanagh
    Signature
    Old School Copy Like This Is BACK & Converting Like Crazy!
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