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How A 15-Year-Old Used Direct Mail To Get Her Product Into Nordstrom

by KingOfContentMarketing
8 replies
An enterprising 15-year-old from Houston is killing it with her fish-themed sandals that light up. Retail sales for last year totaled $1.2 million.

How did she get into Nordstrom? She sent the buyers a letter. Booya.
#15yearold #direct #mail #nordstrom
  • Profile picture of the author KathyWid
    Love it! My son used a letter to get a summer legal internship at a law firm -- as an undergraduate, which is next-to-impossible. Good ol' copywriting works.
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    • Profile picture of the author KingOfContentMarketing
      Originally Posted by KathyWid View Post

      Love it! My son used a letter to get a summer legal internship at a law firm -- as an undergraduate, which is next-to-impossible. Good ol' copywriting works.
      Cool! I came up with a great idea for a new speech the other day, wrote up some sales copy, sent it out and got three bookings. Now I have to actually write the speech. Oy!
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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  • Profile picture of the author LudwigReithofer
    This is a marketing and tax maneuver on dads part. Nothing more, nothing less. The kid can't sign a contract. Nor can she keep the books. Why do we publish this drivel.
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    Inner Game
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    • Profile picture of the author donza
      "Her dad Dan, a former banker turned t-shirt designer, helped her turn her drawings into a product and get samples made. More than 30 stores placed orders the first time they exhibited at a trade show, so he hired an overseas manufacturer and started shipping in May 2011"

      Dad is the entrepreneur not his daughter. If it wasn't for him the pictures would have ended up in her scrapbook or in the rubbish.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by LudwigReithofer View Post

      This is a marketing and tax maneuver on dads part. Nothing more, nothing less. The kid can't sign a contract. Nor can she keep the books. Why do we publish this drivel.
      Uh...perhaps because it's inspiring. Unlike you.
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    • Profile picture of the author KingOfContentMarketing
      Originally Posted by LudwigReithofer View Post

      This is a marketing and tax maneuver on dads part. Nothing more, nothing less. The kid can't sign a contract. Nor can she keep the books. Why do we publish this drivel.
      And you never sold chocolate bars at your job for your kid's school fundraiser lol.

      The point relevant to this forum is she used direct mail to get her product into Nordstrom. It's nearly impossible for anyone of any age to get an independent product into Nordstrom, one of the premier retailers on the planet.

      Btw, your comment is exactly the same as one from the Yahoo article. Are you ripping off comments word for word or republishing your own?
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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  • Profile picture of the author alvinchua91
    I believe Ludwig is those kind of person who drags others down when he/she is jealous. Why don't we all make use of our jealousy to work up towards riches instead?
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  • Profile picture of the author Canadianajones
    This just goes to show we should never underestimate the creative power of our children. It is us adults who have limitations - their's is unlimited and it takes an example like this to spotlight it. A simple letter of introduction to an innovative idea can unleash a powerful reaction, this proves it.
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