One Page Website Sales Letter: Feedback, please

14 replies
I'm putting together a very basic one-page WordPress website. Basically it's a sales letter.

Audience is the overworked, stressed-out biz person. My goal is to get that person to see I have an understanding of their problems and may have the skills to help them, as a generalist assistant.

The ONLY goal is to get them to call me , no left-legged emails. Do it - or pass. I'm only looking for two or three clients.

I was impressed with 37 Signal's Highrise homepage and want that sleek, results-oriented page. I want to have a large picture on the site, as Highrise does, and am torn between my own picture or a stylized typical client.

Once I get the page finished, I will decide how to get traffic. I am thinking of using LinkedIn and other forums that might be read by my targeted audience.

Thanks in advance - here's the copy:

How Many Sales Will you Lose Before You do Something?


You know exactly what I mean.

You’re so wrapped up in the business at hand, you can’t give new business opportunities the attention they need. Your pipeline springs a giant leak.

• Great leads or inquiries go unanswered, or get poorly handled
• You don’t keep in touch with past clients the way you should
• Marketing plans remain just that…plans
• Blogging, whitepapers, case studies, social media, forum participation, etc – all neglected because you’re too busy

And that’s only the business side of it – the all-important MONEY part.

What about the personal side? Friends, lovers or spouses that get shortchanged because you’re too busy to give them the time and attention they need?

All important Details. But details you’re too busy to handle the way you want to.

Maybe it’s a deadline you’re struggling to meet, a report you’re finishing, or a 1 pm flight to your next meeting: the point is you’re losing sales and life opportunities because you’re too busy to handle them.

I have a solution for you. One that will give you more business and more of your life back.

Me. Terence Collins. I am an American businessman and freelance results assistant. Conversant, confident, and successful dealing at all customer levels and in all media. Someone you can trust to do it just like you would.

I’m a reliable, get-it done professional. You get my 25 years of international sales, marketing, and C-level customer experience. Plus my writing and interpersonal communications skills that will have your prospects begging to spend time and money with you.

I will take a load off your shoulders and seal your pipeline leaks. And get the business done.

Which leaves you free to deal with pressing, top-priority activities, without worrying about losing any more new business.

How can I do that? Depends on your needs. Set up a phone call with me and find out. In ten minutes, we will both know if the match – and chemistry – are there.

If they are, we will work out the best solution for you. I fit myself to your needs.

Let’s talk about your business. And get specific on how I can lighten your load, increase your business and give you your life back.

In the process, you get more customers, more business, and a social life.
Yes, a social life. Remember that? Novel idea, eh?

I currently have room for two great clients.

If you need a professional to handle correspondence and all forms of client and prospect interaction: from marketing to sales to retention, or any form of communication – written, email, presentations, or on the phone, I’m your man.

I live in Asia’s Digital Business Center – Chiang Mai, Thailand. We’re 11 hours ahead of New York City. I’ll work while you sleep.

Call my US number: xxx-xxx-xxxx or Skype me at …… and let’s talk.
Relax, I’ve got it handled.
#feedback #letter #page #sales #website
  • Profile picture of the author The Copy Nazi
    Banned
    Terence, that is monumentally awful. Get a pro to write it. And not some wet-behind-the-ears kid for $50 either. Invest in yourself. This is rubbish.
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  • Profile picture of the author svedski
    There's a lot of bad stuff in here. The reader don't know what you're offering until at the very end of the salesletter (if at all).

    The headline doesn't say anything. "How many sales will you lose before you do something?"
    Do what? Don't let the reader guess what it's all about. Speak to your target customer directly in the headline, and then explain it in the shortest, best and most powerful way in your opening paragraph or sub-head.

    Cheers
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  • Profile picture of the author lometogo
    Thanks for the feedback, guys.

    Two things it's clarified: I need to get a clearer idea of what I am selling to convey it more effectively and Paris has done nothing to warm up the copynazi....lol.
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  • Profile picture of the author max5ty
    @copynazi...

    Why would you post a PM someone sent you?

    Dear holy god...the copy nazi is about to speak...

    Dude, you need to get over yourself...

    Hopefully, nobody else will be so inconsiderate as to post a PM.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by max5ty View Post

      @copynazi...

      Why would you post a PM someone sent you?

      Dear holy god...the copy nazi is about to speak...

      Dude, you need to get over yourself...

      Hopefully, nobody else will be so inconsiderate as to post a PM.
      Just hope I don't post yours eh? But seeing as though you stuck your beak in - Terence is not unknown to me - and he knows better.

      But you're dead right - I'm wasting my time here. Especially with people like you who don't even have the guts to post under their real name or reveal the copy (if any) they've done. God knows who you are. So your opinion doesn't mean a lot to me.
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      • Profile picture of the author max5ty
        Originally Posted by The Copy Nazi View Post

        Just hope I don't post yours eh? But seeing as though you stuck your beak in - Terence is not unknown to me - and he knows better.

        But you're dead right - I'm wasting my time here. Especially with people like you who don't even have the guts to post under their real name or reveal the copy (if any) they've done. God knows who you are. So your opinion doesn't mean a lot to me.
        I hereby give you permission to post every PM I've ever had with you.

        Best I can remember, you were talking about how Andrews was an idiot...then I saw a post where you said you wanted him back...
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by max5ty View Post

          I hereby give you permission to post every PM I've ever had with you.

          Best I can remember, you were talking about how Andrews was an idiot...then I saw a post where you said you wanted him back...
          I'm gonna bundle all my Warrior Forum PMs into a Kindle book. Call it "Crap guys have PMed me about on the Warrior Forum". Could be a best-seller.
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  • Kind of all over the place in that letter Terry.

    Here's a quick one oh one on selling if you cant get a pro in.

    Give them a promise/number of promise at the begining.
    otherwise why would they read on?

    Spell out what is unique about you too at this point. in the headline if possible,

    talk about their problem and set yourself up as the only solution.

    tell them what they get.

    ask for the sale...inject scarcity.

    Basinga

    you'e done.
    Signature
    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author sethczerepak
    I wasn't clear on what was being offered either, but that wasn't my primary issue. The moment I see someone offering this many services, my "Jack of all trades, master of nothing" flag goes up and I'm gone. What do you specialize in? What's the one thing you're obsessed with and that you could potentially become the best in the world at? That might interest me, but looking at this I'm simply thinking "Admin, I can get that on Elance for $10 an hour."
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  • Profile picture of the author links123
    I cannot understand what services your are offering.
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  • Profile picture of the author derricks4
    Obviously you have some serious issues, and shouldn't go ahead with it as-is. If you don't want to put an investment in this and take it seriously, then too bad because your competition will.
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    EXPLODE Your Sales! The PREMIER Copywriting Service on WF<PM ME!
    ^^GUARANTEED 100% to INCREASE YOUR PROFIT ^^
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  • Profile picture of the author carloszeb
    I will agree with the other guys. Just get a professional writer or freelancer to do it, it will cost you less on the long-term than puting this up.
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  • Profile picture of the author ScottDudley
    Incorporate the core benefit of what you are offering into your headline and make it clear what is in it for them. That is the first thing that you need to do.

    Most people who read the headline will not even bother to read any further.
    Signature

    Scott Dudley is a direct response Copywriter from Perth, Australia, who also specializes in writing sales letters and emails for his clients. You can see samples of his portfolio at http://scottdudley.net/blog/portfolio/ or contact him on Skype by adding the username: Scott_Dudley

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