Salesletter where a unique, new solution is offered into a crowded market?

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Hi,

I'm writing a salesletter for a pretty crowded market and the product that is offered is a new and unique way of looking at things.

Basically I'm looking for similar salesletters that has been written in the past to draw some inspiration from. If they're bashing the "old" way of doing things in the salesletter, all the better.

Thanks a lot to anyone who can help.
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