28 {{ upvoteCount | shortNum }}
28 {{ upvoteCount | shortNum }}

23 Copywriting Secrets Unearthed In This AMAZING 2 Page Sales Letter...

by AndrewCavanagh
19 replies
Amazing 2 Page Sales Letter
Holds 23 Key Secrets
To Unlocking A Vault Filled
With Copywriting Gold!

Get All 23 Secrets PLUS Your Full Copy Of
This Sales Letter In The FREE pdf below...

Discover how this amazing sales letter convinced over
20% of hard core investors in stocks, bonds and precious metals
to invest in hand guns. And how you can use the same
secrets to multiply the sales from your copywriting...

hen Jay Abraham speaks about copywriting I listen. At $5,000 an
hour Jay is the world's highest paid marketing consultant and he's
also a brilliant copywriter.

In two different seminars I heard Jay recommend the "Luger Hand
Gun Sales Letter" as one of the best he has ever seen.

Both times he didn't say much except to point out the letter was
"elegant" and brought in a response rate of over 20%.

I thought the claim was a little overblown but I do have tremendous
respect for Jay so for 2 years I sought out a copy of this sales letter.

And when I finally unearthed a copy I could immediately see why Jay
Abraham gave it such an astonishing review.

The letter is simple, it's elegant and it's PACKED with genuine copywriting
secrets you can use in any sales letter online or offline.

Secrets I reveal in a 21 page report you can download and read now as
an entirely FREE gift.


You'll discover:

# 3 powerful copywriting secrets revealed in the headline of this sales letter...

# A simple way to use subheads in your copy to keep your prospect reading...

# How this sales letter breaks one of the cardinal rules of effective opening lines
but STILL works like gangbusters to keep prospects reading...

# Another neglected secret to opening lines that I've used to increase response
by 40% to 95% or more...

# The "Investment Grade Firearms" key that can completely transform the way
your prospects look at a product they would normally never even consider buying...

# Why you should tell the grammar police to "kiss your arse" if you want copy that
makes real sales...


And you won't believe this mind training secret that's been hidden from you...

Your Copywriting "Time Machine"

As soon as you download your copy of 23 Copywriting Secrets Unearthed turn straight
to page 13. You'll discover how you can use your own personal "time machine" to slip
by your prospects' defenses and put him into buying mode instantly...


And there's more including...

# A simple, powerful and underused way of bypassing your prospect's inbuilt bullshit detector. This strategy completely detours around that critical problem of disbelief...

# 3 proven ways to multiply the impact of any proof you use in your sales copy...

# The key questions your prospects will have that you MUST answer in your copy if
you want them to buy...


Download the full pdf report right here...
http://copywriting1.com/LugerHandgunSecrets.pdf


Kindest regards,
Andrew Cavanagh
#amazing #copywriting #letter #page #sales #secrets #unearthed
  • Profile picture of the author Dietriffic
    Just reading through it now, Andrew.

    Even the very first tip (or 'secret') is gold.

    Thank you!
    Signature

    — Melanie (RD)

    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
    Join me: Twitter and Facebook

    {{ DiscussionBoard.errors[8179169].message }}
  • Profile picture of the author directmaildude
    Andrew: Was this a direct mail letter?

    Definitely a good letter, thanks for sharing. Although I question whether a 20% response rate on a free offer is awesome/mediocre/terrible. Especially since direct mail is a rather costly method for getting a free offer in front of your prospects. No way of knowing without knowing what a lead is/was worth to the company.
    {{ DiscussionBoard.errors[8180065].message }}
    • Profile picture of the author ewenmack
      The biggest takeaway from this is not so much about the letter,
      but about nailing who it was for.

      It's to Jim Cook's readers who are hot on the subject of
      rare collectible American investments.

      A rabid market.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8180118].message }}
      • Profile picture of the author AndrewCavanagh
        Originally Posted by ewenmack View Post

        The biggest takeaway from this is not so much about the letter,
        but about nailing who it was for.

        It's to Jim Cook's readers who are hot on the subject of
        rare collectible American investments.

        A rabid market.

        Best,
        Ewen

        I did touch on that in "Secret #5" Know Your Prospect.

        It probably can't be said enough though.

        If sales copy is good (even adequate) the biggest factor
        is often the quality of the prospects reading the copy.

        I've had sales letters pull at over 28%...even as high as
        over 70% which makes me sound like a genius.

        But that kind of response is really about who is reading the
        copy.

        The tighter the market you're writing, the more cashed
        up they and the more desperately they want and need what
        you're selling to the easier you can sell to that market.

        Kindest regards,
        Andrew Cavanagh
        Signature
        Old School Copy Like This Is BACK & Converting Like Crazy!
        {{ DiscussionBoard.errors[8183075].message }}
    • Profile picture of the author AndrewCavanagh
      Originally Posted by directmaildude View Post

      Andrew: Was this a direct mail letter?

      Definitely a good letter, thanks for sharing. Although I question whether a 20% response rate on a free offer is awesome/mediocre/terrible. Especially since direct mail is a rather costly method for getting a free offer in front of your prospects. No way of knowing without knowing what a lead is/was worth to the company.
      Yes direct mail.

      That's a very good question.

      I don't know the exact numbers but I do know they made
      many millions of dollars in sales as a result of this letter.

      Kindest regards,
      Andrew Cavanagh
      Signature
      Old School Copy Like This Is BACK & Converting Like Crazy!
      {{ DiscussionBoard.errors[8180791].message }}
      • Profile picture of the author Nile Vincent
        Originally Posted by AndrewCavanagh View Post

        Yes direct mail.

        That's a very good question.

        I don't know the exact numbers but I do know they made
        many millions of dollars in sales as a result of this letter.

        Kindest regards,
        Andrew Cavanagh

        With numbers like these...you know the sales letter is one of the best
        ever written...just one hell of a direct sales machine...
        {{ DiscussionBoard.errors[8180849].message }}
  • Profile picture of the author angiecolee
    Awesome breakdown, man. I feel like I gotta read this a few more times and let it all really sink in. Thanks for sharing!
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

    {{ DiscussionBoard.errors[8181006].message }}
  • Profile picture of the author alvinchua91
    I downloaded it. Very golden stuff in there, especially the first two tips about the headline and subheadline.
    {{ DiscussionBoard.errors[8182035].message }}
  • Profile picture of the author Ron Killian
    I am with every one else, Thank You Andrew for sharing! "Thanks" clicked.

    I need all the copy help I can get
    Signature
    PLR Affiliate Program Has Launched! Easily Promote Over 5,000 PLR and MRR Products.

    Largest Selection of PLR Articles on the Planet! PLR Ebooks, PLR Video, PLR Websites and more with Private Label Rights
    {{ DiscussionBoard.errors[8193345].message }}
    • Profile picture of the author AndrewCavanagh
      From the copy I've seen on the web a LOT of people need
      help with their sales copy.

      If your sales or traffic justify it at some point you have to
      seriously consider hiring a skilled copywriter for your key
      sales copy.

      The calculation is pretty simple.

      If you know your copy is not good then double the response
      rate and work out the extra profits you would make.

      2-6 months of that extra profit from doubling your response
      is a good starting budget for a copywriter.

      Of course then you have to find someone who'll deliver something
      good at that price.

      Kindest regards,
      Andrew Cavanagh
      Signature
      Old School Copy Like This Is BACK & Converting Like Crazy!
      {{ DiscussionBoard.errors[8193425].message }}
  • Profile picture of the author Hartmann
    Thanks for sharing Andrew...I see you are practicing what is preached in the pdf in the opening thread. We could probably find a few of the secrets by writing out your "sales copy"
    Signature

    Free WSO - Get your squeeze page optin rate to 50%
    My Blog ===>> www.AdrianWhittle.com
    5 Step Affiliate Marketing Blueprint

    {{ DiscussionBoard.errors[8212983].message }}
  • Profile picture of the author Gail J Richardson
    Andrew,
    Thanks so much for sharing this. I can never get enough education about copywriting

    Warmly
    Gail J Richardson
    {{ DiscussionBoard.errors[8213928].message }}
  • Profile picture of the author Ronak Shah
    Awesome Andrew! Thanks for sharing this golden nugget! This gold!

    Pure Gold.

    Thanks.

    Ronak.
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
    {{ DiscussionBoard.errors[8218232].message }}
  • Profile picture of the author LastingLifeSuccess
    Andrew,

    Remarkable PDF report. Thanks for taking the time and effort to make this available to us warriors. Good job!

    I have downloaded the report and truly look forward to gaining a new copywriting perspective because of this sales letter. Thanks again.

    LLS
    Signature
    "How To Make $4,000-$8,000 Finder's Fees Snooping Around Public Records"
    {{ DiscussionBoard.errors[8220579].message }}
  • Profile picture of the author d3communications
    Terrific stuff. Thank you for sharing!
    {{ DiscussionBoard.errors[8220825].message }}
    • Profile picture of the author Angela Rose Weber
      I copied this out by hand. it was definitely one of the best direct mail letters I've ever read. It gave me a very "old-timey" nostalgic feeling, one that I associate with childhood and long car trips. I'm not sure why, but then, before I saw a video of Gary Halbert I used to imagine him as a suit and coat business man from the 1930's. LOL

      That was before I read the Boron Letters, of course.

      But anyway, Thanks Muchly, for the share!
      Signature

      I write funny, informative, and sad blog posts that could easily be emails or ebooks. Come look me up at http://thecontentangel.com/

      {{ DiscussionBoard.errors[8224095].message }}
      • Profile picture of the author AndrewCavanagh
        Originally Posted by Hartmann View Post

        Thanks for sharing Andrew...I see you are practicing what is preached in the pdf in the opening thread. We could probably find a few of the secrets by writing out your "sales copy"

        You could but there are much better copywriters you could do
        that exercise with. Check out some of the great sales letters of
        Eugene Schwartz, Gary Halbert and John Carlton.




        Originally Posted by Gail J Richardson View Post

        Andrew,
        Thanks so much for sharing this. I can never get enough education about copywriting

        Warmly
        Gail J Richardson
        I don't think any of us can. It's one of those skills you never
        really master...just get better at.




        Originally Posted by LastingLifeSuccess View Post

        Andrew,

        Remarkable PDF report. Thanks for taking the time and effort to make this available to us warriors. Good job!

        I have downloaded the report and truly look forward to gaining a new copywriting perspective because of this sales letter. Thanks again.

        LLS
        Thank you for everyone who took the time to show their
        appreciation. I did seriously consider selling this report when
        I found it amongst my files (after 5 years lol) but I figured
        people here would get a lot out of it.



        Originally Posted by Angela Rose Weber View Post

        I copied this out by hand. it was definitely one of the best direct mail letters I've ever read. It gave me a very "old-timey" nostalgic feeling, one that I associate with childhood and long car trips. I'm not sure why, but then, before I saw a video of Gary Halbert I used to imagine him as a suit and coat business man from the 1930's. LOL

        That was before I read the Boron Letters, of course.

        But anyway, Thanks Muchly, for the share!
        Yes he'd more likely be in a prison jump suit or an old Hawaain shirt.


        Kindest regards,
        Andrew Cavanagh
        Signature
        Old School Copy Like This Is BACK & Converting Like Crazy!
        {{ DiscussionBoard.errors[8242430].message }}
        • Profile picture of the author mrdomains
          My main fascination with this letter is the headline ( but not the bits pointed out ).

          About knowing (and targeting) your prospect:

          My favorite is how a single word at once strikes a bond with the right type of reader (who is affluent, educated, status-oriented and already a investor/collector of something) and simultaneously minimizes the response from those who are not all that is desired..

          what the word is?

          Appreciated

          psychology at its best
          Signature

          Free action plan : Think less. Do more.

          {{ DiscussionBoard.errors[8242997].message }}
  • Profile picture of the author AndrewCavanagh
    Great feedback.

    I'm betting there are a pile of things I missed or didn't mention
    in this letter.

    Which is amazing given that it's only 2 pages long.

    Andrew
    Signature
    Old School Copy Like This Is BACK & Converting Like Crazy!
    {{ DiscussionBoard.errors[8243027].message }}

Trending Topics