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Brian Keith Voiles: Where is the Long-Lost Swipe File Book?

by fxprofitmountain
4 replies
There is a Brian Keith Voiles book called "A Big Fat Beefy Book Full of Nothing But Winning Ads and Sales Letters."

The book is mentioned in the Michael Senoff interview with Brian, and Brian mentions that he used to give this book to prospective clients and that they were meant to return it in 7 days. (Brian later said that he did not have a copy of the book himself, and asked Michael for a copy of the book).

Does anyone here know where one might get a copy of this book?

It seems like a great swipe file, Brian was amazed at some of the ads in that book when Michael went through it.
#book #brian #file #keith #longlost #swipe #voiles
  • Profile picture of the author JasonParker
    Originally Posted by fxprofitmountain View Post

    There is a Brian Keith Voiles book called "A Big Fat Beefy Book Full of Nothing But Winning Ads and Sales Letters."

    The book is mentioned in the Michael Senoff interview with Brian, and Brian mentions that he used to give this book to prospective clients and that they were meant to return it in 7 days. (Brian later said that he did not have a copy of the book himself, and asked Michael for a copy of the book).

    Does anyone here know where one might get a copy of this book?

    It seems like a great swipe file, Brian was amazed at some of the ads in that book when Michael went through it.
    Nope, but I wonder how many of the same ads are in the back of Ad Magic.
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    • Profile picture of the author fxprofitmountain
      Originally Posted by JasonParker View Post

      Nope, but I wonder how many of the same ads are in the back of Ad Magic.
      I am not sure, but Brian himself was amazed at some of the clients he worked for, and couldn't remember at least 2/3 of the examples Michael pulled out of the book (Brian didn't have a copy and asked Michael for one during the interview).

      I think Brian's brain surgery definitely impacted on his ability to recall experiences (clients and jobs) and certainly problem-solving, as Michael helped him with solutions to client issues throughout the interview.

      It sounded like his "best of the best" swipe file, as he often issued it to prospective clients to convince them he was legit. I think it would be an excellent one, but it sounds like there are a handful out there...
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      • Profile picture of the author Alex Cohen
        Have you contacted Senoff? If not, perhaps he'll make you a copy.

        Alex
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        • Profile picture of the author fxprofitmountain
          I have, we'll see what he says. I thought for sure someone would have info on this since Voiles' "Ad Magic" product has done so well in the copywriting community.
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