What Are Your Favorite Metaphors?
Here are a couple of examples:
"Float like a butterfly, sting like a bee" - Muhammad Ali
"Someone's sitting in the shade today because someone planted a tree a long time ago" - Warren Buffet
And, here are some really common ones. . .
"Cool as a cucumber"
"Where there's smoke, there's fire"
"You can't teach an old dog new tricks"
Point is metaphors focus on your point very persuasively by presenting a direct comparison from one point to another bypassing the prospect's analytical thinking and natural resistance. They are an indispensable part of copy writing.
What are your favorite Metaphors? A shared list of them would be a huge help to all writers in this forum. Which ones do you like best?
Measure, manage and incentivize customer referrals with ReferralCandy.
PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!