Books/Programs on Direct Mail Techniques?
I'm not looking for direct mail copy ideas but more so the techniques and ideas to implement. There's a really good interview Joe Polish and Gary Halbert did strictly on Direct mail techniques (I'm sure almost all of you know what I'm talking about) so just stuff similar to that.
Like I said, any books or programs you can recommend will do.
Thanks!
Direct Response Copywriting
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services