9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

Are you tough enough?

by KingOfContentMarketing
7 replies
Are you tough enough to drive this truck?

1997 f350 powerstroke crew cab
#tough
  • Profile picture of the author angiecolee
    Makes me miss Texas. I refuse to grow the chest hair required to purchase this truck, though.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

    {{ DiscussionBoard.errors[8265278].message }}
  • Profile picture of the author TeamBringIt
    Now that's an ad! Thanks, for the share
    {{ DiscussionBoard.errors[8265306].message }}
  • Profile picture of the author CharismaticMannequin
    Does this confuse anyone else?

    Sure, it's pretty good writing. But I thought the whole point of copywriting was to be succint, to the point, focus on the benefits.

    Sure, storytelling (with an undercurrent of humour) is a great tactic. But to me, this reeks of "hey, look at these awesome writing skills I've got!", rather than "here's what I've got, and here's why you should buy it."

    Throw some responses at me, I wanna hear what other copywriters think.


    Ben
    Signature
    50% converting squeeze pages, 12% converting WSO's, and more...
    BenPalmerWilson Copywriting
    {{ DiscussionBoard.errors[8265590].message }}
    • Profile picture of the author TeamBringIt
      Originally Posted by CharismaticMannequin View Post

      Does this confuse anyone else?

      Sure, it's pretty good writing. But I thought the whole point of copywriting was to be succint, to the point, focus on the benefits.

      Sure, storytelling (with an undercurrent of humour) is a great tactic. But to me, this reeks of "hey, look at these awesome writing skills I've got!", rather than "here's what I've got, and here's why you should buy it."

      Throw some responses at me, I wanna hear what other copywriters think.


      Ben
      This guy, is selling an image in his ad. He does state, some benefits, but its more of the image that is appealing. The tough, macho guy is who he is selling his story to.

      The benefits, of his ad are...how fast this car can go and the benefit of that and some other minor stuff. His story-telling is awesome, It could be a hit or miss based on who fits the image of his story...
      {{ DiscussionBoard.errors[8265745].message }}
    • Profile picture of the author Alex Cohen
      It's not confusing. His target group knows what all those terms mean.

      What I like about the ad is how the owner positions himself. The guys in his target group would enjoy hanging out with him - the likeability persuasion trigger in action.

      Alex
      {{ DiscussionBoard.errors[8265760].message }}
    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by CharismaticMannequin View Post

      Does this confuse anyone else?

      Sure, it's pretty good writing. But I thought the whole point of copywriting was to be succint, to the point, focus on the benefits.

      Sure, storytelling (with an undercurrent of humour) is a great tactic. But to me, this reeks of "hey, look at these awesome writing skills I've got!", rather than "here's what I've got, and here's why you should buy it."

      Throw some responses at me, I wanna hear what other copywriters think.


      Ben
      WTF. Are you drunk? The point of good copy is to be ON TARGET. It's a Craigs List ad. It sticks out like dogballs. He's right on the money.

      You don't think he focuses on the benefits? Go and read it again.

      BTW I know exactly what he's talking about. I had one of these beasts for a fencing business I owned. They're bullet-proof and a lot of fun to drive.
      {{ DiscussionBoard.errors[8265815].message }}
  • Profile picture of the author shawnlebrun
    If this ain't a proper use of "message to market".... I don't know what is!
    Signature
    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
    {{ DiscussionBoard.errors[8266034].message }}

Trending Topics