You've got 4 lines to get the click...
get to the point fast with just enough
information, curiosity, and all the other
good stuff which goes in to get a person to click.
It seems people have lost the art of brevity to get an action, since they have gone online.
They think they aren't paying for the extra space on their website.
They are paying all-right, through lower response, lower revenue.
Every extra sentence cost you money if you were going in newspaper, magazines and Yellow Pages.
Every word had to earn it's place.
So to sharpen our minds, to have that same rigorous scrutiny
for each word placed, studying Adwords split test results,
without spending any of your own money, gets you heading in the right place.
The good people over at BoostCTR Blog: PPC Ad Insights
are keeping alive the art of short messages that get a response.
Great to test your ideas on which ad wins with their split test results.
Enjoy!
Ewen
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DavidG -
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ewenmack -
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Alex Cohen -
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dee4d -
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