Sales letter intro critique please
This is the intro - top half of the page. There are several pages that follow, not included here.
Your brutal comments are warmly invited. My tissues are at the ready, and I have a strong drink in hand.
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Att: FINANCIAL ADVISERS & FINANCIAL SERVICE FIRMS:
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YOUR LIVELIHOOD IS UNDER ATTACK!
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Direct Insurers with obscene advertising budgets are scamming consumers into thinking there's no need for you, the "middle man." This is misleading and untrue. Your clients need your expertise now more than ever.
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Now Discover the Forgotten Tool that with One Simple Fix Becomes Your COUNTERATTACK - Forging Unbreakable Client Relationships and an Unstoppable and Growing Stream of Cash & Referrals.
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(In one easy done-for-you step. At low, low cost. Whether you're a firm or a one-man show.)
WARNING! to Direct Insurers: Your "cheap prices" are nothing. You can't win this.
WARNING! to Financial Advisors: You know this tool! You may already be using it. But the truth is: You're making a complete hash of it. Do it right (which is what you'll learn here), and it produces a constant flow of sales, referrals and customer loyalty. It could be the ONLY 'unfair advantage' you have left.
Here's what you'll learn about this 'forgotten tool' in this bulletin:
* What it is and how to use it right to go on the marketing counterattack.
* A case history: how it rocketed a 'nobody' to 'guru' status & more clients than he can handle.
* If you're already using this tool ... 3 mistakes you're making (and losing clients as a result)
* 8 Ways to use it to accelerate sales, new business & inflowing cash
* The secrets of how to make your clients 'stick like glue' to you ... despite "cheaper" offers
* How to establish yourself as the 'expert' - making your clients trust only you
* How this tool is one of 'secret psychological persuasion' (how you sell more with NO effort).
* And NEW! A 'done-for-you' service that does it all for you (details below.)
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First we believe.....then we consider.
Free action plan : Think less. Do more.