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Should I Display the prices of CB products?

by Richie Richardson
8 replies
Hi All,
I have a landing page promoting a CB product which was published last week. At the bottom I had displayed the price and the number of hops were 2 or 3 per day. Three days back I made a sale. I removed the price and got more hops today (6).

My question is, Is displaying the price of the product a good thing or should I let the visitors know for themselves? Very confused
#display #prices #products
  • Profile picture of the author James Fame
    Originally Posted by Richie Richardson View Post

    Hi All,
    I have a landing page promoting a CB product which was published last week. At the bottom I had displayed the price and the number of hops were 2 or 3 per day. Three days back I made a sale. I removed the price and got more hops today (6).

    My question is, Is displaying the price of the product a good thing or should I let the visitors know for themselves? Very confused
    What matters is not the number of hops, but the number of sales you get. Split-test.
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    • Profile picture of the author wordwizard
      I suppose if the price is a pleasant surprise, showing it later might work better, but if it's higher than expected, that might make the late disclosure an unpleasant surprise and may lower sales.

      I'd love to see the results of your split testing though - and you might also let us know where on the spectrum the price falls...
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      • Profile picture of the author Richie Richardson
        Originally Posted by wordwizard View Post

        I suppose if the price is a pleasant surprise, showing it later might work better, but if it's higher than expected, that might make the late disclosure an unpleasant surprise and may lower sales.

        I'd love to see the results of your split testing though - and you might also let us know where on the spectrum the price falls...
        The price is $37. I had disclosed it earlier and got a sale but now I have removed it.

        However, yesterday I created a landing page for another product which is around $17 and disclosed the price.

        I will let it marinate for a week and see how the former and later works
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      • Profile picture of the author alvinchua91
        Originally Posted by wordwizard View Post

        I suppose if the price is a pleasant surprise, showing it later might work better, but if it's higher than expected, that might make the late disclosure an unpleasant surprise and may lower sales.
        This is very accurate. Just make use of this advice.
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        • Profile picture of the author Richie Richardson
          Hi Alvin,
          I am split testing for now. Let's see what happens.
          Originally Posted by alvinchua91 View Post

          This is very accurate. Just make use of this advice.
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    • Profile picture of the author Richie Richardson
      Originally Posted by James Fame View Post

      What matters is not the number of hops, but the number of sales you get. Split-test.
      I am doing it now. Thanks!
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  • Profile picture of the author urban renewal
    I'm guessing you're an affiliate?

    A lot of people will simply want to collect offers. And revealing that price will allow them to see your page and then leave, without taking any action.

    What I'd recommend doing instead, is getting them to opt-in to a list without telling them the price, then you can direct them to the sales page where they can get the price for themselves.

    This way, you are building a list of people who are interested in whatever your niche is and you can market to them multiple times rather than just hoping they buy on first contact (or before some other affiliate re-cookies them).
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  • Profile picture of the author Edwin Torres
    Split test, split test, split test!

    The results might actually surprise you.

    Also try split testing a free trial then a monthly fee or a one time fee, etc.
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