Which of the two heasdline types performs better?
It must hook the reader and keep her attention.
If the headline fails to hook and keep the readers' attention then no matter how persuasive the rest of the content is, the conversion rate will be low.
There are different types of headlines. For the purpose of this discussion I would like to focus on ---
--- headlines which raise curiosity
--- headlines which convey benefits
Which of the two, from your experience, is stronger than the other and why?
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