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How do you sell Freemium?

by Mynt
1 replies
Not software but rather my own consulting service. It's a new niche with new skill-sets and I need case studies and recommendations. When selling my B2B consulting service as FREE -- any specific keywords, phrases, etc, to consider when writing sales page to avoid positioning myself as cheap, time consuming, and crappy?
#freemium #sell
  • Profile picture of the author Scott Murdaugh
    More details would help.

    But you could just be blatantly honest.

    ATTENTION: I'm Going To Make An Example Out Of YourCompanyName...

    Dear Mr. Man,

    First of all, let's set the record straight.

    I DO plan on making an example out of you, but in a good way.

    I didn't mean to alarm you with that headline, but I HAD to do something to get your attention, because I have something critically important to share with you and in just a moment you'll understand why I had no choice but to resort to such dramatic measures...

    ...Here's the story.

    I know of a unique strategy that's proven to increase sales in xxx industry by xxx% in less than xxx days. I want to implement this for you, 100% free.

    It'll only take me 15 minutes to explain the details in full. And not only will I NEVER ask you for a dime, but if you feel I've wasted even a minute of your time I'll give you $100 on the spot.

    There is one catch, and that's ONLY after I (accomplish whatever specific promise) that you let me use your results as a case study - because I plan on selling this same (product/service) to other, non-competing businesses for ,xxx upfront plus a % of profits that I generate.

    But in order to do that, I need a real life example. I don't have any case studies to use in this market yet because (your reason) BUT I have plenty of case studies and success stories from dozens of other business owners in (other niches).

    I've attached them to this letter for your consideration.

    I will pay for all of the marketing costs associated with this. I will handle 100% of the work. I'm not out to waste my time or yours. And only AFTER I (achieve specific promise) I'll ask that I can use your results to show to future clients. That is the ONLY payment I ask in return.

    Blah blah, other stuff...

    call me before (date). "
    I could be way off base - I have no idea what you're trying to sell.

    *Disclaimer - I can't be held liable for anything that happens if you actually use that headline/approach. I haven't, and most likely will never, use it for anything. It could easily blow up in your face. Fair warning.
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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