Header or no header on salespage - your thoughts?
The school of direct-response and my instincts tells me not to, but on the other hand it could also make it all look a lot better and also a lot more credible.
I'm selling a home-study course on DVD, would you say I should put a photo of the dvd's in the header together with a great headline? Or should I hide my intentions until I've gotten their attention?
Looking at people like Dan Kennedy, he never uses any headers. Same with John Carlton and all the other old-schoolers. On the other hand, they might not know the internet stuff as well as many newcomers.
Thoughts? (I know I should test..but I'm a bit hestitant to spend a bunch of money on something that I have no clue whether or not will work)
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Steve The Copywriter -
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