Why is Relationship Building So Important in Your Copy?
I was helping a client of mine build some of his relationship-building-strategies yesterday.
And the question came up:
"Why is relationship-building so important? Or is it just another ideal that marketers created and deemed necessary?"
Which one is it?
Is relationship building important?
Or...
Is it just more fluff?
The answer?
It's absolutely necessary.
Here's my take:
People don't like feeling taken by an advertising campaign;
They like feeling helped.
We build relationship with our prospects, customers and clients because we want them to know, above and beyond making money, we want to help them solve their problems.
As marketers...
We can't just be some nameless face in the crowd.
We have to really allow ourselves to be raw and naked; we have to let our character be transparent.
Great copy is a conversation.
And great copy makes it possible for you to speak authentically with your prospects (and build relationships with them...)
...while still executing a powerful advertising campaign.
No...
People don't like feeling taken by marketers.
They want to feel like you care...
They want to feel like the only reason that you're broadcasting your solution is to help them.
That's why it's so important to feel passionate and really believe in your product or service.
Because if you don't, you can't build genuine relationships.
You're just a hustler.
And nobody likes feeling hustled.
So what can you do to more deliberately develop a relationship with your ideal prospect?
How can you more effectively integrate Vlogging, blogging, email autoresponders and webinars into your marketing campaign to reach out and build relationships?
Mark
P.S. Relationship-building between copywriter and client has changed a lot too. In the old days of advertising, you'd have to wine and dine your clients to make them feel special. You'd have to REALLY get to know them. These days, we have Skype to develop relationships. Whenever I work with clients on Skype, I always put myself on video - so they can see me. I want to keep that feeling of intimacy - like we're sitting together at my office or a restaurant. It matters.
And the question came up:
"Why is relationship-building so important? Or is it just another ideal that marketers created and deemed necessary?"
Which one is it?
Is relationship building important?
Or...
Is it just more fluff?
The answer?
It's absolutely necessary.
Here's my take:
People don't like feeling taken by an advertising campaign;
They like feeling helped.
We build relationship with our prospects, customers and clients because we want them to know, above and beyond making money, we want to help them solve their problems.
As marketers...
We can't just be some nameless face in the crowd.
We have to really allow ourselves to be raw and naked; we have to let our character be transparent.
Great copy is a conversation.
And great copy makes it possible for you to speak authentically with your prospects (and build relationships with them...)
...while still executing a powerful advertising campaign.
No...
People don't like feeling taken by marketers.
They want to feel like you care...
They want to feel like the only reason that you're broadcasting your solution is to help them.
That's why it's so important to feel passionate and really believe in your product or service.
Because if you don't, you can't build genuine relationships.
You're just a hustler.
And nobody likes feeling hustled.
So what can you do to more deliberately develop a relationship with your ideal prospect?
How can you more effectively integrate Vlogging, blogging, email autoresponders and webinars into your marketing campaign to reach out and build relationships?
Mark
P.S. Relationship-building between copywriter and client has changed a lot too. In the old days of advertising, you'd have to wine and dine your clients to make them feel special. You'd have to REALLY get to know them. These days, we have Skype to develop relationships. Whenever I work with clients on Skype, I always put myself on video - so they can see me. I want to keep that feeling of intimacy - like we're sitting together at my office or a restaurant. It matters.
Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.