"It's The most reliable copywriting formula ever discovered: . . ."
This is a Bencivenga Copywriting Bullet that I have found very helpful in my writing:
"It's the most reliable copywriting formula ever discovered: A brilliant strategy (a message based on a product's unique benefits) + a compelling execution (an ad that shows how this unique benefit improves the prospect's life) = blockbuster success." G.B.
"It's the most reliable copywriting formula ever discovered: A brilliant strategy (a message based on a product's unique benefits) + a compelling execution (an ad that shows how this unique benefit improves the prospect's life) = blockbuster success." G.B.
Direct Response Copywriting