Do you always need to hard-sell (use emotional writing) for copywriting? What about a free service?
I've been working all day on putting together a new service for my website visitors, and I can't decide if I need the hard-sell for this type of service.
Normally you need emotional proof + strong copywriting to sell a product, which helps get over the barriers that potential customers put up.
But what about a service like this --> free wordpress installation ... this is a link to my page (because I didn't want to copy + paste the same text and get a duplicate content penalty from google).
I know for a fact that you won't be happy with the quality of the writing, that's something I am going to go over and edit/add better flow into it.
But the question I am really trying to ask, is whether or not this is the right angle to take (the straight to the point/no BS angle).
Do you think it fits the offer?
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